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Hi, I’m Jaralyne Cueto. I’m a marketing leader with over seven years of experience delivering award-winning campaigns across B2C entertainment and B2B sectors, including manufacturing, technology, and energy, across APAC and EMEA. I excel at turning regional brand pillars into locally resonant stories that accelerate brand presence, generate leads, and drive revenue. I’m skilled at leading cross-functional creative teams, managing high-profile global client portfolios, and localising brand pillars to meet market needs. I bridge global brand personas with local culture, drive growth through data-informed decisions, and build scalable strategies that resonate with diverse audiences and markets.…Hi, I’m Jaralyne Cueto. I’m a marketing leader with over seven years of experience delivering award-winning campaigns across B2C entertainment and B2B sectors, including manufacturing, technology, and energy, across APAC and EMEA. I excel at turning regional brand pillars into locally resonant stories that accelerate brand presence, generate leads, and drive revenue. I’m skilled at leading cross-functional creative teams, managing high-profile global client portfolios, and localising brand pillars to meet market needs. I bridge global brand personas with local culture, drive growth through data-informed decisions, and build scalable strategies that resonate with diverse audiences and markets.

Jaralyne Cueto

Social Media Manager, Marketing Strategist, Digital Marketer, +2

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Hi, I’m Jaralyne Cueto. I’m a marketing leader with over seven years of experience delivering award-winning campaigns across B2C entertainment and B2B sectors, including manufacturing, technology, and energy, across APAC and EMEA. I excel at turning regional brand pillars into locally resonant stories that accelerate brand presence, generate leads, and drive revenue. I’m skilled at leading cross-functional creative teams, managing high-profile global client portfolios, and localising brand pillars to meet market needs. I bridge global brand personas with local culture, drive growth through data-informed decisions, and build scalable strategies that resonate with diverse audiences and markets.…Hi, I’m Jaralyne Cueto. I’m a marketing leader with over seven years of experience delivering award-winning campaigns across B2C entertainment and B2B sectors, including manufacturing, technology, and energy, across APAC and EMEA. I excel at turning regional brand pillars into locally resonant stories that accelerate brand presence, generate leads, and drive revenue. I’m skilled at leading cross-functional creative teams, managing high-profile global client portfolios, and localising brand pillars to meet market needs. I bridge global brand personas with local culture, drive growth through data-informed decisions, and build scalable strategies that resonate with diverse audiences and markets.

Available to hire

Hi, I’m Jaralyne Cueto. I’m a marketing leader with over seven years of experience delivering award-winning campaigns across B2C entertainment and B2B sectors, including manufacturing, technology, and energy, across APAC and EMEA. I excel at turning regional brand pillars into locally resonant stories that accelerate brand presence, generate leads, and drive revenue.

I’m skilled at leading cross-functional creative teams, managing high-profile global client portfolios, and localising brand pillars to meet market needs. I bridge global brand personas with local culture, drive growth through data-informed decisions, and build scalable strategies that resonate with diverse audiences and markets.

Skills

Copywriting

Branding

Email Marketing

Experience Level

Copywriting

Expert

Branding

Expert

Email Marketing

Expert

Language

English

Fluent

Tagalog

Fluent

Work Experience

Social Media Manager & Editorial Lead at We Are Social

December 1, 2024 - Present

Strategic lead for HBO Max Philippines; directs end-to-end multi-platform social strategy and community management to accelerate brand growth and market presence, including Always-On content and localisation of global brand assets. Achieved 100% organic growth with a 50x increase in average monthly engagements and 29x increase in average monthly impressions in 1 year; delivered 64% total YoY community growth, including 300% Instagram and 135% TikTok growth over 6 months. Produced award-winning content shortlisted at the Shorty Awards, and led cross-functional teams to create fan-first, hyperlocal content. Managed tentpole premieres and local activations, and led data-driven optimisations and social listening.

Campaign Manager at Fifth Ring

June 1, 2024 - December 1, 2024

Managed a high-value B2B client portfolio across APAC and EMEA, aligning campaigns with complex operations across manufacturing, technology, and energy. Led end-to-end digital campaigns (SEO/SEM, email, paid social, display), guided cross-functional teams, and measured full-funnel performance to optimise lead quality. Delivered multiple award-winning campaigns (Marshall Cavendish Education – Gold Standard Award 2024; E-FWD – Gold Award 2024; MRS Training & Rescue – ROI/Growth Finalist 2025) and earned a Spot Award for embodying company values. Mentored junior members and developed proposals to secure new business opportunities.

Senior Account Executive at Fifth Ring

January 1, 2022 - June 1, 2024

Led planning, execution, and optimisation of paid social campaigns, display advertising, and email across key APAC accounts; achieved 20M+ impressions and earned Excellence in Marketing Transformation (Marketing Excellence Awards 2022). Provided strategic support for digital campaigns, expanding target markets and audience segments, and managed day-to-day stakeholder relationships and creative workflows.

Marketing Manager at De Arte Hair Studio

October 1, 2019 - January 1, 2022

Developed and implemented a comprehensive marketing strategy that generated 112% YoY growth in brand awareness on Facebook and Instagram. Increased customer retention by 10% in 8 months via cashback programs and email marketing. Built partnerships with agencies and local content creators to scale brand visibility and reputation; managed design and production of promotional materials across online and offline channels.

Social Media Manager at Freelance

November 1, 2018 - May 1, 2019

Led planning and day-to-day management of cross-platform editorial calendars; managed the full content lifecycle (copywriting, multimedia assets), quality control, and spearheaded the creative direction for product packaging and new-product launch campaigns.

Production Manager at Bulatlat

February 1, 2018 - April 1, 2018

Spearheaded complete rebranding from planning to campaign production and implementation; led conceptualisation and development of social media content, video production, and website design, resulting in increased brand awareness and a successful relaunch event with 80 attendees.