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Hi, I’m Jarrett Peters, a versatile digital marketing professional with a strong technical foundation in WordPress design and administration. I help organizations build and optimize their digital ecosystems, driving engagement, leads, and brand growth through SEO, SEM, paid search, social media, and email campaigns. My background in large-market television news production informs my strategic content creation and multimedia storytelling. Based in Knoxville, TN, I collaborate with cross-functional teams to deliver high-quality web and marketing projects and maintain organized digital assets to ensure consistency and brand compliance. I’m open to remote opportunities and excited to help teams grow their online presence.…Hi, I’m Jarrett Peters, a versatile digital marketing professional with a strong technical foundation in WordPress design and administration. I help organizations build and optimize their digital ecosystems, driving engagement, leads, and brand growth through SEO, SEM, paid search, social media, and email campaigns. My background in large-market television news production informs my strategic content creation and multimedia storytelling. Based in Knoxville, TN, I collaborate with cross-functional teams to deliver high-quality web and marketing projects and maintain organized digital assets to ensure consistency and brand compliance. I’m open to remote opportunities and excited to help teams grow their online presence.

Jarrett Peters

Content Creator, Content Strategist, Marketing Strategist, +2

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Hi, I’m Jarrett Peters, a versatile digital marketing professional with a strong technical foundation in WordPress design and administration. I help organizations build and optimize their digital ecosystems, driving engagement, leads, and brand growth through SEO, SEM, paid search, social media, and email campaigns. My background in large-market television news production informs my strategic content creation and multimedia storytelling. Based in Knoxville, TN, I collaborate with cross-functional teams to deliver high-quality web and marketing projects and maintain organized digital assets to ensure consistency and brand compliance. I’m open to remote opportunities and excited to help teams grow their online presence.…Hi, I’m Jarrett Peters, a versatile digital marketing professional with a strong technical foundation in WordPress design and administration. I help organizations build and optimize their digital ecosystems, driving engagement, leads, and brand growth through SEO, SEM, paid search, social media, and email campaigns. My background in large-market television news production informs my strategic content creation and multimedia storytelling. Based in Knoxville, TN, I collaborate with cross-functional teams to deliver high-quality web and marketing projects and maintain organized digital assets to ensure consistency and brand compliance. I’m open to remote opportunities and excited to help teams grow their online presence.

Available to hire

Hi, I’m Jarrett Peters, a versatile digital marketing professional with a strong technical foundation in WordPress design and administration. I help organizations build and optimize their digital ecosystems, driving engagement, leads, and brand growth through SEO, SEM, paid search, social media, and email campaigns. My background in large-market television news production informs my strategic content creation and multimedia storytelling.

Based in Knoxville, TN, I collaborate with cross-functional teams to deliver high-quality web and marketing projects and maintain organized digital assets to ensure consistency and brand compliance. I’m open to remote opportunities and excited to help teams grow their online presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Director of Digital Assets at Technology for Energy Corp

July 1, 2019 - January 1, 2026

Led management and ongoing development of corporate websites using WordPress, Elementor, LifterLMS, WooCommerce, Gravity Forms, Yoast SEO, and Advanced Custom Fields. Planned and executed inbound and outbound digital marketing initiatives including SEO strategy, paid search advertising, social media campaigns, and email marketing programs. Partnered with the Director of Marketing and Division Directors to establish strategic direction for digital outreach and audience growth. Oversaw social media presence across company brands, developing creative content calendars and engagement strategies. Managed Google Ads and Google Analytics accounts to support advertising efforts and guide marketing decisions. Produced professional graphics, photography, and video content for web, social platforms, presentations, and marketing materials. Served as primary project manager for site redesigns, new feature launches, and platform integrations. Maintained and organized digital assets to ensure consist

Digital Marketing Manager at Secured Investment Corp

July 1, 2018 - July 1, 2019

Managed the full web presence for multiple companies under the SIC umbrella, including cogocapital.com, leearnoldsystem.com, and LAS membership platforms. Redesigned and rebuilt major WordPress sites. Administered and optimized Google Ads campaigns and analytics reporting. Wrote and edited SEO‑focused blog content and marketing copy. Coordinated livestream and webcast production, including pre‑ and post‑production workflows. Traveled to corporate events to provide onsite AV and digital marketing support. Managed company photography and videography needs for promotional and social media use.

Project Manager and SEO Specialist at Trenchless Marketing

May 1, 2017 - May 1, 2018

Managed SEO‑forward website design and digital marketing strategies for nationwide clients. Planned, implemented, and monitored organic and paid search campaigns. Acted as primary point of contact for more than 60 clients, coordinating design, SEO, and marketing deliverables. Developed social media and email marketing programs to support client branding and lead generation. Conducted business reviews to identify new marketing opportunities and improvements. Ensured all client projects were delivered on schedule and met defined objectives.

Media Manager and Primary Video Editor at WTVF NewsChannel 5

July 1, 2005 - December 1, 2015

Overnight and primetime news editor responsible for all video elements of daily newscasts. Primary Video Editor for five different programs in a top‑30 U.S. television market. Managed the transition to a digital‑based video delivery system and oversaw long‑term health of more than 25TB of newsroom video assets. Organized, archived, and maintained large‑scale digital media libraries across multiple divisions. Supported producers, reporters, and management with time‑critical multimedia content needs. Developed deep technical proficiency in Adobe Suite, Final Cut Pro, Avid NewsCutter, and Avid NewsCutter.