CRM Analyst and former HubSpot Specialist with hands-on experience turning CRM data into actionable insights, optimizing workflows, and supporting growth through smarter customer engagement.

Jasmine Yeo

CRM Analyst and former HubSpot Specialist with hands-on experience turning CRM data into actionable insights, optimizing workflows, and supporting growth through smarter customer engagement.

Available to hire

CRM Analyst and former HubSpot Specialist with hands-on experience turning CRM data into actionable insights, optimizing workflows, and supporting growth through smarter customer engagement.

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Japanese
Intermediate

Work Experience

CRM Analyst at Aspire Pte Ltd
January 1, 2024 - Present
Former HubSpot Support Specialist, with expert-level knowledge across all HubSpot Hubs, delivering hands-on expertise beyond certification-level training.
CRM Analyst at Aspire FT Pte Ltd
January 1, 2024 - Present
Lead CRM optimization initiatives across HubSpot hubs, consolidating 1200+ workflows into 500+, improving system efficiency and usability for cross-functional teams. Implemented automated lead routing, ticket escalation, and pipeline management, accelerating response times and ensuring SLA compliance. Enhanced data governance by creating lead scoring models, permission frameworks, and a standardized data dictionary, while building custom reports and dashboards to provide actionable insights. Collaborated with HubSpot engineers to resolve critical platform issues, restoring data integrity and reducing operational friction. Built automated marketing journeys and email campaigns, and supported integrations (Google Sheets, Zoom, Slack, and other HubSpot native integrations) by troubleshooting connection issues and validating workflows, streamlining lead capture and campaign execution.
HubSpot Support Specialist at Aspire Pte Ltd
January 1, 2023 - December 31, 2024
Remote HubSpot Support Specialist, with expert-level knowledge across all HubSpot Hubs, delivering hands-on expertise beyond certification-level training.
HubSpot Support Specialist at HubSpot (Remote)
January 1, 2023 - December 31, 2024
Maintained an average CSAT score of 95%, surpassing global average. Successfully resolved over 2300 inquiries across HubSpot CRM (email automation, data migration, landing pages, sequences, etc.), demonstrating deep platform expertise. Collaborated with cross-functional teams to share insights and resolve issues; adapted quickly to diverse inquiries and technologies.
Marketing and Partnership Executive at Novite e Pte Ltd (Koomi)
January 1, 2021 - January 1, 2022
Planned and executed marketing campaigns (social media ads, email campaigns, content creation), generating leads and enhancing brand visibility. Collaborated with CRO and sales teams on business development and partnership strategies, driving alignment and growth opportunities.
Marketing and Partnerships Executive at Novite Pte Ltd (Now rebranded as Koomi)
January 1, 2021 - December 31, 2022
Planned and executed marketing campaigns (social media ads, email campaigns, content creation), generating leads and enhancing brand visibility. Collaborated with CRO and sales team on business development and partnership strategies, driving alignment and growth opportunities.
Marketing and Partnership Executive at Novitee Pte Ltd (Now rebranded as Koomi)
January 1, 2021 - December 31, 2022
Planned and executed marketing campaigns (social media ads, email campaigns, content creation), generating leads and enhancing brand visibility. Collaborated with CRO and sales teams on business development and partnership strategies, driving alignment and growth opportunities.
Cabin Crew at Singapore Airlines
January 1, 2016 - December 31, 2021
Mentored junior crew and guided them in customer service and in-flight procedures. Resolved passenger concerns efficiently, preventing escalation and delivering exceptional service. Received over 40 commendation letters from passengers and colleagues for service excellence and problem-solving.

Education

Bachelor of Science, Specialization in Accounting and Finance at University of London, Singapore
January 11, 2030 - January 1, 2015
Bachelor of Science (Accounting and Finance), Second Class (Upper) Honours at Singapore University of London
January 11, 2030 - January 1, 2015
Bachelor of Science at University of London, Singapore
January 11, 2030 - January 1, 2015

Qualifications

The Fundamentals of Digital Marketing (Google Digital Garage)
January 1, 2021 - January 4, 2026
Content Marketing (HubSpot Academy)
January 1, 2021 - January 4, 2026
The Fundamentals of Digital Marketing (Google Digital Garage)
January 1, 2021 - January 4, 2026
Content Marketing (HubSpot Academy)
January 1, 2021 - January 4, 2026
The Fundamentals of Digital Marketing (Google Digital Garage)
January 1, 2021 - January 8, 2026
Content Marketing (HubSpot Academy)
January 1, 2021 - January 8, 2026

Industry Experience

Travel & Hospitality, Professional Services, Transportation & Logistics, Media & Entertainment, Software & Internet, Retail