Available to hire
I’m a SEO professional with 15+ years of experience across agency and client-side roles, blending hands-on execution with strategic oversight. I lead search, content, and analytics initiatives, staying at the forefront of AI-led SEO practices in 2025 to drive meaningful organic growth in a zero-click, SGE-dominated landscape.
I excel at translating complex data into actionable roadmaps, influencing stakeholders, and mentoring cross-functional teams across international offices. I design scalable content architectures and drive cross-channel collaboration, while keeping a sharp focus on Google’s E-E-A-T framework and long-term, sustainable organic performance.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
SEO Marketing Manager at Brew Digital (Part of The Adaptavist Group)
August 31, 2025 - August 27, 2025Led SEO, AI search, content marketing, and off-site authority strategies across The Adaptavist Group brands including Kolekti, ScriptRunner, and Brew Digital. Managed and executed high-impact SEO campaigns for external clients to drive measurable growth. Pioneered AI search implementation strategies, guiding multiple businesses through adoption and optimisation. Delivered positive SEO results through technical audits, semantic content mapping, and authority-building initiatives aligned with evolving search trends and business objectives.
Senior SEO Manager (contract) at iCrossing
May 1, 2023 - August 27, 2025Led strategic and technical SEO execution across large-scale brands including Digital Spy and AMEX. Delivered full-spectrum SEO audits, advanced schema implementation, AI-assisted content mapping, and internal linking strategies optimised for zero-click and SERP features. Aligned SEO efforts with Google's SGE evolution, vector-based search behaviour, and semantic SEO trends. Mentored junior talent and communicated findings to senior stakeholders.
Senior SEO Account Manager (contract) at SYZYGY (WPP)
July 31, 2022 - August 27, 2025Owned technical and content strategy execution across brands like EY, PayPal, and Square. Delivered audits, internal playbooks, schema markup, Core Web Vitals improvements, and cross-team strategy alignment. Developed automated reporting systems using GA and Data Studio for enhanced decision-making.
Head of Search (contract) at AME Social
July 31, 2021 - August 27, 2025Built and led a new SEO function focused on local SEO, Google Business Profile optimisation, and structured organic strategies tailored to small businesses. Managed content planning, audits, site migrations, and team training.
Freelance SEO Manager/Lead at Sticky Frog Media
June 30, 2021 - August 27, 2025Delivered project-based SEO execution for small- and medium-sized businesses including audits, migrations, content strategies, and local optimisation.
European SEO Account Director at WPP (Toyota)
August 31, 2018 - August 27, 2025Directed integrated SEO campaigns for Toyota across the UK and Europe. Combined technical and UX strategies, in-depth site audits, content gap analysis, and organic performance reporting aligned with broader marketing campaigns.
SEO Lead at CHE Proximity (Australia)
April 30, 2017 - August 27, 2025Sole SEO lead managing clients including Mazda, Telstra, AGL, and Latitude. Oversaw end-to-end SEO strategy and delivery, integrating it within a creative and media-first agency approach.
Experience Manager at Columbus (Australia)
October 31, 2016 - August 27, 2025Managed SEO and content strategy for clients such as Bupa, Citibank, and Woolworths. Promoted to SEO Head, leading cross-team development and innovation with a focus on training and AI readiness.
Website Manager at Koo Bikes
December 31, 2014 - August 27, 2025Launched and scaled an eCommerce brand from concept to multimillion-pound success. Managed all digital, SEO, creative, and marketing operations.
SEO Marketing Manager at Brew Digital (Part of The Adaptavist Group)
August 31, 2025 - August 27, 2025Led SEO, AI search, content marketing, and off-site authority strategies across The Adaptavist Group brands, including Kolekti, ScriptRunner, and Brew Digital. Managed and executed SEO campaigns for external clients, driving measurable growth. Pioneered AI search implementation strategies helping multiple businesses adopt and optimize AI-led SEO. Delivered results through technical audits, semantic content mapping, and authority-building initiatives aligned with evolving search trends and business goals.
Senior SEO Manager at iCrossing (contract)
May 1, 2023 - August 27, 2025Led strategic and technical SEO execution for large-scale brands including Digital Spy and AMEX. Delivered SEO audits, advanced schema implementation, AI-assisted content mapping, and internal linking strategies optimized for zero-click/SERP features. Aligned efforts with Google's SGE evolution and semantic SEO trends. Mentored junior talent and presented findings to senior stakeholders.
Senior SEO Account Manager at SYZYGY (WPP) (contract)
July 31, 2022 - August 27, 2025Owned technical and content strategy execution across brands like EY, PayPal, and Square. Delivered audits, internal playbooks, schema markup, Core Web Vitals fixes, and cross-team strategy alignment. Developed automated reporting systems using GA and Data Studio to improve decision-making.
Head of Search at AME Social (contract)
July 31, 2021 - August 27, 2025Built and led the SEO function at a growing agency, focusing on local SEO, Google Business Profile optimisation, and structured organic strategies for small businesses. Oversaw content planning, audits, site migrations, and team training.
Freelance SEO Manager/Lead at Sticky Frog Media
June 30, 2021 - August 27, 2025Delivered project-based SEO execution for SMBs including audits, migrations, content strategies, and local optimisation.
European SEO Account Director at WPP (Toyota)
August 31, 2018 - August 27, 2025Directed integrated SEO campaigns for Toyota across the UK and Europe. Combined technical and UX strategies, conducted site audits, content gap analysis, and provided organic performance reporting aligned with broader marketing initiatives.
SEO Lead at CHE Proximity (Australia)
April 30, 2017 - August 27, 2025Sole SEO lead managing clients including Mazda, Telstra, AGL, and Latitude. Responsible for end-to-end SEO strategy, execution, and integration within a creative/media-first agency model.
Experience Manager at Columbus (Australia)
October 31, 2016 - August 27, 2025Managed SEO and content strategy for clients such as Bupa, Citibank, and Woolworths. Progressed to SEO Head leading cross-team development and AI-readiness initiatives.
Website Manager at Koo Bikes
December 31, 2014 - August 27, 2025Launched and scaled an eCommerce brand from concept to multimillion-pound success, managing digital, SEO, creative, and marketing operations.
SEO Marketing Manager at Brew Digital (Part of The Adaptavist Group)
August 31, 2025 - August 27, 2025Led SEO, AI search, content marketing, and off-site authority strategies across The Adaptavist Group brands including Kolekti, ScriptRunner, and Brew Digital. Managed and executed high-impact SEO campaigns for external clients, pioneering AI search implementation strategies and delivering positive SEO outcomes through technical audits, semantic content mapping, and authority-building initiatives aligned with evolving search trends.
Senior SEO Manager (Contract) at iCrossing
May 1, 2023 - August 27, 2025Led strategic and technical SEO execution for large-scale brands including Digital Spy and AMEX. Delivered comprehensive SEO audits, schema implementation, AI-assisted content mapping, and internal linking strategies optimized for zero-click and SERP features. Mentored junior talent and presented SEO findings to senior stakeholders while aligning efforts with Google's SGE evolution and semantic SEO trends.
Senior SEO Account Manager (Contract) at SYZYGY (WPP)
July 31, 2022 - August 27, 2025Owned technical and content strategy across brands such as EY, PayPal, and Square. Delivered detailed site audits, schema markup, Core Web Vitals improvements, and developed automated reporting systems for enhanced decision-making. Ensured cross-team strategy alignment and fostered SEO best practices within the agency.
Head of Search (Contract) at AME Social
July 31, 2021 - August 27, 2025Built and led the SEO function from the ground up at a growing agency. Focused on local SEO, GBP optimization, structured organic strategies tailored to small businesses, content planning, site migrations, audits, and team training to establish a strong organic presence.
Freelance SEO Manager/Lead at Sticky Frog Media
June 30, 2021 - August 27, 2025Executed project-based SEO work for small- and medium-sized businesses, including comprehensive audits, site migrations, content strategies, and local SEO optimizations to improve organic visibility and growth.
European SEO Account Director at WPP (Toyota)
August 31, 2018 - August 27, 2025Directed integrated SEO campaigns for Toyota UK and Europe, combining technical and UX strategies through in-depth site audits, content gap analysis, and organic performance reporting aligned with broader marketing objectives.
SEO Lead at CHE Proximity (Australia)
April 30, 2017 - August 27, 2025Sole SEO lead managing end-to-end strategy and execution across clients such as Mazda, Telstra, AGL, and Latitude. Integrated SEO into a creative and media-first agency model to enhance organic search performance.
Experience Manager at Columbus (Australia)
October 31, 2016 - August 27, 2025Managed SEO and content strategy for clients including Bupa, Citibank, and Woolworths. Progressed to SEO Head, focusing on team leadership, cross-team collaboration, and preparing the organization for AI-readiness in digital marketing.
Website Manager at Koo Bikes
December 31, 2014 - August 27, 2025Launched and scaled an eCommerce brand from concept to multimillion-pound success. Managed all digital, SEO, creative, and marketing operations to drive growth and brand presence.
SEO Marketing Manager at Brew Digital (Part of The Adaptavist Group)
August 1, 2025 - August 27, 2025Led SEO, AI search, content marketing, and authority strategies across The Adaptavist Group brands such as Kolekti, ScriptRunner, and Brew Digital. Managed high-impact SEO campaigns driving measurable growth and pioneered AI search implementation strategies. Delivered results through technical audits, semantic content mapping, and authority-building aligned with evolving search trends.
Senior SEO Manager at iCrossing (contract)
May 1, 2023 - August 27, 2025Led strategic and technical SEO execution for large-scale brands including Digital Spy and AMEX. Delivered audits, advanced schema implementation, AI-assisted content mapping, and internal linking strategies optimized for zero-click and SERP features. Aligned SEO efforts with Google's SGE evolution and mentored junior staff.
Senior SEO Account Manager at SYZYGY (WPP) (contract)
July 1, 2022 - August 27, 2025Owned technical and content strategy execution for clients such as EY, PayPal, and Square. Delivered audits, internal playbooks, schema markup, Core Web Vitals improvements, and cross-team strategy alignment. Developed automated reporting systems to support decision-making.
Head of Search at AME Social (contract)
July 1, 2021 - August 27, 2025Built and led a new SEO function focused on local SEO, Google Business Profile optimization, and structured organic strategies for small businesses. Oversaw content planning, audits, site migrations, and training initiatives.
Freelance SEO Manager/Lead at Sticky Frog Media
June 1, 2021 - August 27, 2025Performed project-based SEO execution including audits, migrations, content strategies, and local optimisation for SMB clients.
European SEO Account Director at WPP (Toyota)
August 1, 2018 - August 27, 2025Directed integrated SEO campaigns for Toyota across the UK and Europe with a focus on technical and UX strategies, site audits, content gap analysis, and organic performance reporting aligned with broader marketing campaigns.
SEO Lead at CHE Proximity (Australia)
April 1, 2017 - August 27, 2025Sole SEO lead for clients including Mazda, Telstra, AGL, and Latitude. Owned end-to-end SEO strategy and delivery integrating SEO into a creative/media-first agency model.
Experience Manager at Columbus (Australia)
October 1, 2016 - August 27, 2025Managed SEO and content strategy for clients such as Bupa, Citibank, and Woolworths. Advanced to SEO Head, leading cross-team development, innovation, training, and AI readiness.
Website Manager at Koo Bikes
January 1, 2014 - August 27, 2025Launched and scaled an eCommerce brand from concept to multimillion-pound success. Managed all digital, SEO, creative, and marketing operations.
Education
BA (Hons) Media and Design Communication at Plymouth University, UK
January 1, 2006 - August 27, 2025BA (Hons) Media and Design Communication at Plymouth University, UK
September 1, 2003 - June 30, 2006BA (Hons) Media and Design Communication at Plymouth University, UK
September 1, 2003 - June 1, 2006BA (Hons) Media and Design Communication at Plymouth University, UK
January 1, 2003 - January 1, 2006BA (Hons) Media and Design Communication at Plymouth University, UK
January 11, 2030 - January 1, 2006Qualifications
Industry Experience
Media & Entertainment, Financial Services, Retail, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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