FMCG brand strategist and AI-driven content expert with 20+ years of global experience building digital narratives and performance systems. I’ve led content and brand intelligence for companies like Corona, Modelo, Victoria, HighBrew Coffee, Beliv (TaDa), and Ladybug Potions — helping them test, refine, and scale their visual and cultural storytelling across markets. I’ve developed tech and algos that bridge brand identity with behavioral data. I also own and operate four digital media outlets used for creative testing, signal capture, and content distribution. Using my proprietary tech — including custom algorithms for segmentation, audience simulation, and campaign optimization — I help brands transform intuition into systems, and creative vision into measurable cultural resonance. Experienced across Instagram, TikTok, Pinterest, and long-form editorial, I bring precision and storytelling power to every digital experience.…

JD Rico

FMCG brand strategist and AI-driven content expert with 20+ years of global experience building digital narratives and performance systems. I’ve led content and brand intelligence for companies like Corona, Modelo, Victoria, HighBrew Coffee, Beliv (TaDa), and Ladybug Potions — helping them test, refine, and scale their visual and cultural storytelling across markets. I’ve developed tech and algos that bridge brand identity with behavioral data. I also own and operate four digital media outlets used for creative testing, signal capture, and content distribution. Using my proprietary tech — including custom algorithms for segmentation, audience simulation, and campaign optimization — I help brands transform intuition into systems, and creative vision into measurable cultural resonance. Experienced across Instagram, TikTok, Pinterest, and long-form editorial, I bring precision and storytelling power to every digital experience.…

Available to hire

FMCG brand strategist and AI-driven content expert with 20+ years of global experience building digital narratives and performance systems.

I’ve led content and brand intelligence for companies like Corona, Modelo, Victoria, HighBrew Coffee, Beliv (TaDa), and Ladybug Potions — helping them test, refine, and scale their visual and cultural storytelling across markets.

I’ve developed tech and algos that bridge brand identity with behavioral data. I also own and operate four digital media outlets used for creative testing, signal capture, and content distribution.

Using my proprietary tech — including custom algorithms for segmentation, audience simulation, and campaign optimization — I help brands transform intuition into systems, and creative vision into measurable cultural resonance.

Experienced across Instagram, TikTok, Pinterest, and long-form editorial, I bring precision and storytelling power to every digital experience.

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Work Experience

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Education

PgD - Artificial Intelligence Design at MIT
May 19, 2025 - May 19, 2022
MSc - Innovation Management at Salford U - UK - Robert K. College, Zurich
May 19, 2015 - May 19, 2016
BSc - Economics at Universidad de los Andes
May 19, 2003 - May 19, 2008
BA - Consumer Anthropology at Universidad de los Andes
May 19, 2002 - May 19, 2008

Qualifications

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Industry Experience

Consumer Goods, Financial Services, Healthcare, Media & Entertainment, Manufacturing, Professional Services, Retail, Software & Internet, Other
    paper Campaign Signal & Brand Alignment

    AB InBev (Corona / Modelo / Victoria) – Designed creative testing protocols to evaluate tone, narrative, and cultural fit across LATAM. Delivered insights that optimized influencer content and regional segmentation pre-launch.

    HighBrew Coffee – Partnered with brand and agency teams to refine storytelling across paid and organic channels. Used audience insights to align tone and creative direction with U.S. lifestyle segments.

    Philips – Led multi-country research to guide go-to-market decisions in the Americas. Built an insight platform to assess regulatory and cultural risk, influencing a $6M+ resource shift to high-potential markets.

    Philip Morris International – Executed controlled messaging experiments for smoke-free products in highly regulated markets. Helped shape global campaign strategy under digital platform restrictions.

    Mile High Food Science – Advised on product and pricing strategy for CBD-infused beverages. Developed content and research infrastructure to track trends and support commercial rollout.

    Cata Musical – Directed digital transformation for a global wine + music experience brand. Translated sensory formats into scalable content and built digital systems to engage a global lifestyle audience.

    Ladybug Potions – Led go-to-market strategy and brand development from ideation through retail launch (Whole Foods, CVS). Oversaw creative across packaging, storytelling, and influencer rollout.

    Beliv (TaDa) – Used proprietary tools to evaluate campaign creatives and influencer alignment. Identified tone inconsistencies and optimized performance pre-distribution.

    SoloMarketing / Digitalist Hub – Relaunched and scaled a media asset into a high-performance editorial and signal platform with 30K+ subscribers. Directed testing integrations and DTC brand partnerships.

    Clikr – Developed a UGC and affiliate advocacy platform for Shopify fashion and beauty brands. Designed creator workflows and backend systems to improve engagement and conversion.