I'm a Senior Designer and Art Director with over 15 years' experience creating engaging visual communications across digital, social, print and environmental design. My background spans global sport, membership organisations and independent brands, where I've helped bring campaigns, content and brand identities to life across multiple channels and audiences. I enjoy finding the balance between creativity and clarity, translating ideas into work that feels engaging, accessible and effective. Whether working within established brand systems or developing new creative approaches, I'm highly organised, collaborative and comfortable managing multiple projects in fast-paced environments. Most recently I've worked with Formula E and the IPA, alongside freelance projects across food, culture and purpose-led brands. I'm particularly interested in opportunities that connect audiences with meaningful experiences through strong visual storytelling and thoughtful design.…

Jenna Betts

I'm a Senior Designer and Art Director with over 15 years' experience creating engaging visual communications across digital, social, print and environmental design. My background spans global sport, membership organisations and independent brands, where I've helped bring campaigns, content and brand identities to life across multiple channels and audiences. I enjoy finding the balance between creativity and clarity, translating ideas into work that feels engaging, accessible and effective. Whether working within established brand systems or developing new creative approaches, I'm highly organised, collaborative and comfortable managing multiple projects in fast-paced environments. Most recently I've worked with Formula E and the IPA, alongside freelance projects across food, culture and purpose-led brands. I'm particularly interested in opportunities that connect audiences with meaningful experiences through strong visual storytelling and thoughtful design.…

Available to hire

I’m a Senior Designer and Art Director with over 15 years’ experience creating engaging visual communications across digital, social, print and environmental design. My background spans global sport, membership organisations and independent brands, where I’ve helped bring campaigns, content and brand identities to life across multiple channels and audiences.

I enjoy finding the balance between creativity and clarity, translating ideas into work that feels engaging, accessible and effective. Whether working within established brand systems or developing new creative approaches, I’m highly organised, collaborative and comfortable managing multiple projects in fast-paced environments.

Most recently I’ve worked with Formula E and the IPA, alongside freelance projects across food, culture and purpose-led brands. I’m particularly interested in opportunities that connect audiences with meaningful experiences through strong visual storytelling and thoughtful design.

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Language

English
Fluent
German
Beginner

Work Experience

Freelance Art Director / Senior Graphic Designer at Self-employed / Freelance
February 1, 2025 - Present
Branding and art direction across sport, events, hospitality and lifestyle clients, working with agencies on Premier League football, Formula 1 motorsport teams and global tournaments including FIFA World Cup 2026 and FIBA Women’s World Cup. Work spans identity design, event branding, merchandise, premium gifting and illustration for international organisations through to London-based independent businesses.
Senior Graphic Designer at Formula E
September 1, 2018 - February 1, 2025
A hands on creative role within a global brand and an industry I’m hugely passionate about. I led on event branding, race accreditation, city branding, driver photography, and driver photography art direction, producing and directing assets for large-scale motorsport events while mentoring the team.
Creative Lead at BRANDALLEY
May 1, 2017 - September 1, 2018
Led a fast paced design team in a high volume flash sales environment. Art directed seasonal campaigns while overseeing the day-to-day operations of the design team and content studio.
Creative Lead at BLINKBROWBAR
December 1, 2016 - March 1, 2017
Brought in to refresh the brand’s image and develop creative campaigns. In this hands-on role, I had the freedom to push creative boundaries and deliver fresh, engaging visuals.
Creative Lead at MEDIK8
November 1, 2011 - December 1, 2016
Led an in-house design team for a fast-growing cosmeceuticals brand. Oversaw brand creation, packaging design, and marketing collateral while managing briefs, mentoring, recruitment, and team development.

Education

BA HONS Graphic Design at Northumbria University
September 7, 2004 - June 7, 2007
Foundation Degree at Newcastle Collage
September 7, 2025 - July 7, 2004
BA HONS Graphic Design 2:1 at NORTHUMBRIA UNIVERSITY
September 1, 2004 - June 1, 2007
Art & Design Foundation Degree at NEWCASTLE COLLEGE
September 1, 2003 - July 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Other
    Formula E
    FORMULA E Formula E is a global motorsport with a mission to drive sustainable change through thrilling, competitive racing. It serves as a platform to develop EV technology while bringing electrifying wheel-to-wheel action to iconic city centres worldwide. In 2022, as an in-house team, we redefined the brand with the idea of 'Electric Acceleration,' capturing the dynamic energy of Formula E as a catalyst for a cleaner future. The design concept reflects the flow of energy that powers both the sport and its purpose. graphicdesigner branding designer…
    ABB 100 RACES

    ABB celebrated its 100th race in partnership with the ABB FIA Formula E World Championship as Title Partner, marking a milestone in its commitment to electrification, automation, and sustainability. I was tasked with creating a commemorative lock-up that was applied across digital platforms, track branding, and race paint. Additionally, I designed a limited-edition helmet featuring a fractured interpretation of the ‘Designed to Outrun’ gradient, reflecting the cutting-edge innovation that defines ABB’s partnership with Formula E.

    EMOTION CLUB

    I developed and executed Formula E’s premium hospitality experience, combining race-day excitement with thoughtful design that celebrates the cities we race in. Guests enjoy exclusive access to teams and drivers, trackside views, and spaces designed with sustainability in mind, using local materials and showcasing cultural influences.

    FORMULA E

    Formula E is a global motorsport with a mission to drive sustainable change through thrilling, competitive racing. It serves as a platform to develop EV technology while bringing electrifying wheel-to-wheel action to iconic city centres worldwide.

    In 2022, as an in-house team, we redefined the brand with the idea of ‘Electric Acceleration,’ capturing the dynamic energy of Formula E as a catalyst for a cleaner future. The design concept reflects the flow of energy that powers both the sport and its purpose.