Hi, I’m Jermaine Koh Su Wen—a data-driven Social Media and Content Marketer with experience across beauty, FMCG, retail, and regional e-commerce brands. I develop performance-driven content strategies, analyze user behavior, and translate insights into scalable campaigns that drive growth and engagement. I’m comfortable working independently in fast-paced environments and collaborating remotely with regional teams to deliver measurable outcomes. I excel at brand storytelling, campaign planning, and cross-functional collaboration, and I thrive on turning data into actionable plans that boost reach, engagement, and conversions. I bring a hands-on, collaborative approach to content creation, measurement, and optimization, always aiming to deliver clear and tangible business impact.

Jermaine Koh Su Wen

Hi, I’m Jermaine Koh Su Wen—a data-driven Social Media and Content Marketer with experience across beauty, FMCG, retail, and regional e-commerce brands. I develop performance-driven content strategies, analyze user behavior, and translate insights into scalable campaigns that drive growth and engagement. I’m comfortable working independently in fast-paced environments and collaborating remotely with regional teams to deliver measurable outcomes. I excel at brand storytelling, campaign planning, and cross-functional collaboration, and I thrive on turning data into actionable plans that boost reach, engagement, and conversions. I bring a hands-on, collaborative approach to content creation, measurement, and optimization, always aiming to deliver clear and tangible business impact.

Available to hire

Hi, I’m Jermaine Koh Su Wen—a data-driven Social Media and Content Marketer with experience across beauty, FMCG, retail, and regional e-commerce brands. I develop performance-driven content strategies, analyze user behavior, and translate insights into scalable campaigns that drive growth and engagement. I’m comfortable working independently in fast-paced environments and collaborating remotely with regional teams to deliver measurable outcomes.

I excel at brand storytelling, campaign planning, and cross-functional collaboration, and I thrive on turning data into actionable plans that boost reach, engagement, and conversions. I bring a hands-on, collaborative approach to content creation, measurement, and optimization, always aiming to deliver clear and tangible business impact.

See more

Language

English
Fluent

Work Experience

Social Media Content Producer at My Secret Hacks
November 1, 2025 - Present
Develop and execute social media content strategies across TikTok, Instagram, and LinkedIn; Create platform-native content focused on engagement, brand storytelling, and conversion; Analyze content performance and optimize based on engagement and audience insights; Research social media trends and adapt them to brand-relevant content formats; Collaborate remotely with stakeholders on content planning and campaign direction.
Regional Affiliate Marketing Associate at Shopee
June 1, 2025 - November 1, 2025
Contributed to Shopee’s affiliate marketing strategy, budget planning, and KPI delivery aligned with country and regional goals. Analyzed campaign performance, identified trends, and presented data-driven recommendations to stakeholders across levels. Led TikTok ad teardown, CRM automation, and market research surveys to drive insights for new strategy implementation. Conducted competitive and market research to support future platform optimization and strategy alignment. Chaired cross-team communications and documented deliverables (60 media appearances).
Brand Intern at LVMH Watch & Jewellery (Chaumet Brand)
February 1, 2025 - April 1, 2025
Assisted in CRM-related operational tasks including client profiling, list preparation, and boutique data coordination. Collaborated with cross-functional teams to ensure accuracy of client data and event-triggered communications.
Marketing and Product Development Intern at ORA Group
July 1, 2024 - December 1, 2024
Executed affiliate marketing campaigns by partnering with live stream hosts and influencers during the 11.11 campaign, leading to a 15% increase in TikTok Shop sales. Conducted systematic research and data analysis to identify product opportunities, synthesizing findings into structured reports used for category expansion plans. Coordinated PR and influencer seeding workflows, ensuring data accuracy and tracking content deliveries, resulting in 10 UGC assets. Supported cross-team communication and documentation between product development, marketing, and external partners.
Marketing Intern at Ken Vue (Neutrogena)
December 1, 2023 - June 1, 2024
Managed brand operations across Singapore and Malaysia, supporting multi-market coordination, asset localization, and stakeholder alignment. Conducted data analysis for social campaigns and supported reporting for content performance, contributing to a 10% increase in social followers. Redesigned and adapted regional assets into localized versions, ensuring technical accuracy across POSM formats and requirements. Supported PR and launch workflows through structured planning, vendor coordination, and documentation of deliverables (60 media appearances).
Business Analyst Intern at Accenture
May 1, 2023 - August 1, 2024
Performed 3 rounds of UAT and HTML code validation for a client website launch, ensuring alignment with requirements and platform stability. Identified errors, logged issues systematically, and collaborated with developers to verify fixes before deployment. Supported requirements gathering and documentation for internal and external stakeholder presentations. Conducted market research and competitor analysis contributing to a SGD 5M project tender. Assisted in event planning and internal stakeholder coordination for quarterly meetings.
Flight Attendant at Singapore Airlines
April 1, 2019 - August 1, 2020
Delivered service excellence with 18 positive passenger commendations and a 100% compliance rate in safety procedures. Managed challenging and time-sensitive situations, demonstrating strong problem-solving, customer support, and service recovery skills.
Consumer Health Marketing Intern at Kenvue (Neutrogena)
December 1, 2023 - June 1, 2024
Managed brand operations across Singapore and Malaysia, supporting multi-market coordination, asset localization, and stakeholder alignment; conducted data analysis for social campaigns and supported reporting for content performance, contributing to a 10% increase in social followers; redesigned and adapted regional assets into localized versions ensuring technical accuracy across POSM formats and requirements; supported PR and launch workflows with vendor coordination and documentation.

Education

Bachelor of Business Management, Major in Marketing at Singapore Management University
August 1, 2021 - December 1, 2024
Diploma in Accounting and Finance at Temasek Polytechnic
April 1, 2016 - May 1, 2019
Bachelor of Business Management, Major in Marketing at Singapore Management University
August 1, 2021 - December 1, 2024
Diploma in Accounting and Finance at Temasek Polytechnic
April 1, 2016 - May 1, 2019
Diploma Plus Certificate in Transcultural Studies at Temasek Polytechnic
January 11, 2030 - April 13, 2026

Qualifications

Diploma Plus Certificate in Transcultural Studies
January 11, 2030 - April 5, 2026
Unilever Future Leaders' League – National Finalist (Top 8 nationwide)
January 1, 2023 - April 5, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Software & Internet, Professional Services