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I’m Jesse Crowell, a strategic lead full-stack engineer and eCommerce architect with 15+ years of experience building and migrating high-performance web platforms. I specialize in enterprise eCommerce (including SFCC, Magento 2, and Shopify Plus), headless/microservice architectures, and high-concurrency systems—work that helps brands scale reliably while keeping SEO and user experience strong. Across agencies, contracting roles, and large-scale platform evolution, I’ve led cross-functional teams and owned architecture from concept through delivery. I’ve managed migrations while preserving domain/SEO value, engineered integrations across major acquisitions, and helped drive measurable outcomes such as substantial indirect online revenue and high availability during peak traffic events. I enjoy turning complex engineering goals into dependable, scalable systems using modern web stacks and thoughtful operational design.…I’m Jesse Crowell, a strategic lead full-stack engineer and eCommerce architect with 15+ years of experience building and migrating high-performance web platforms. I specialize in enterprise eCommerce (including SFCC, Magento 2, and Shopify Plus), headless/microservice architectures, and high-concurrency systems—work that helps brands scale reliably while keeping SEO and user experience strong. Across agencies, contracting roles, and large-scale platform evolution, I’ve led cross-functional teams and owned architecture from concept through delivery. I’ve managed migrations while preserving domain/SEO value, engineered integrations across major acquisitions, and helped drive measurable outcomes such as substantial indirect online revenue and high availability during peak traffic events. I enjoy turning complex engineering goals into dependable, scalable systems using modern web stacks and thoughtful operational design.

Jesse Crowell

Web Developer, Front-End Developer, Back-End Developer, +4

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I’m Jesse Crowell, a strategic lead full-stack engineer and eCommerce architect with 15+ years of experience building and migrating high-performance web platforms. I specialize in enterprise eCommerce (including SFCC, Magento 2, and Shopify Plus), headless/microservice architectures, and high-concurrency systems—work that helps brands scale reliably while keeping SEO and user experience strong. Across agencies, contracting roles, and large-scale platform evolution, I’ve led cross-functional teams and owned architecture from concept through delivery. I’ve managed migrations while preserving domain/SEO value, engineered integrations across major acquisitions, and helped drive measurable outcomes such as substantial indirect online revenue and high availability during peak traffic events. I enjoy turning complex engineering goals into dependable, scalable systems using modern web stacks and thoughtful operational design.…I’m Jesse Crowell, a strategic lead full-stack engineer and eCommerce architect with 15+ years of experience building and migrating high-performance web platforms. I specialize in enterprise eCommerce (including SFCC, Magento 2, and Shopify Plus), headless/microservice architectures, and high-concurrency systems—work that helps brands scale reliably while keeping SEO and user experience strong. Across agencies, contracting roles, and large-scale platform evolution, I’ve led cross-functional teams and owned architecture from concept through delivery. I’ve managed migrations while preserving domain/SEO value, engineered integrations across major acquisitions, and helped drive measurable outcomes such as substantial indirect online revenue and high availability during peak traffic events. I enjoy turning complex engineering goals into dependable, scalable systems using modern web stacks and thoughtful operational design.

Available to hire

I’m Jesse Crowell, a strategic lead full-stack engineer and eCommerce architect with 15+ years of experience building and migrating high-performance web platforms. I specialize in enterprise eCommerce (including SFCC, Magento 2, and Shopify Plus), headless/microservice architectures, and high-concurrency systems—work that helps brands scale reliably while keeping SEO and user experience strong.

Across agencies, contracting roles, and large-scale platform evolution, I’ve led cross-functional teams and owned architecture from concept through delivery. I’ve managed migrations while preserving domain/SEO value, engineered integrations across major acquisitions, and helped drive measurable outcomes such as substantial indirect online revenue and high availability during peak traffic events. I enjoy turning complex engineering goals into dependable, scalable systems using modern web stacks and thoughtful operational design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Developer (Contract) at Sound Morph

March 1, 2024 - Present

Led a full migration of frontend and backend assets, rebuilt storefront with branded, highly customized theme; Set up Shopify to communicate with a custom API for complex purchase logic; Continued ongoing development, optimizations, and daily hands-on support.

Senior Solo Stove Frontend E-Commerce Engineer (Contract) at Solo Stove

October 1, 2023 - March 1, 2025

Built dynamic, high-performance store front experiences using Vue.js and Nuxt.js, integrating with a headless content stack (Contentful) and BigCommerce for storefront capabilities. Focused on delivering smooth UX and performant eCommerce presentation layers.

Developer (Contract) at Motili

April 20, 2023 - December 20, 2025

Provided development support for React sites using JavaScript and TypeScript; performed code reviews in Bitbucket, configured and consumed APIs; performed lookups in LoopBack and PostgreSQL.

Full-Stack Software Engineer (Contract) at Motili

April 1, 2023 - December 31, 2025

Engineered front-end features and UI components for Motili’s HVAC enterprise software platform using React, TypeScript, and supporting tooling, contributing to enterprise SaaS architecture. Collaborated on delivering reliable UI components and integration-friendly front-end behavior for platform features.

Lead Developer (Contract) at Snipes USA

December 20, 2019 - Present

Led front-end development work, consistently upgraded and enhanced UX/UI, implemented annual templates for holiday experiences, built and maintained Salesforce Commerce Cloud and WordPress sites, and created customized tools to support ongoing operations.

Lead E-Commerce Engineer & Technical Project Manager at Snipe(s) USA

December 1, 2019 - April 1, 2026

Directed front-to-back eCommerce technical operations supporting enterprise scale (15,4M+ sessions; $373M+ online revenue) and coordinated migration from Magento 2 to Salesforce Commerce Cloud (SFCC). Led integrations across acquisitions, including URL routing and schema migrations designed to avoid organic traffic loss. Engineered high-concurrency launch security, maintained 99.9%+ availability during heavy traffic, partnered on anti-bot strategies (Queue-It and perimeter rules), and spearheaded PIM rollouts and ERP data synchronization into SFCC while managing a technical squad across agile workflows.

Developer (Contract) at Insoles.com

May 1, 2017 - Present

Led development and managed frontend teams; Upgraded UX/UI across all sites; Built templates for holiday experiences; Developed and managed Salesforce Commerce Cloud and WordPress sites; Maintained daily site updates and product campaigns; Repaired and enhanced the original site build.

Senior Web Developer & E-Commerce Engineer at DTLR

May 1, 2014 - December 1, 2019

Served as primary full-time web developer managing daily site operations, updates, PDP layout optimizations, promotions, and product catalog ingestion. Supported eCommerce growth and high-concurrency launch engineering through infrastructure needed for peak seasonal traffic surges. Built custom release tooling for gated content experiences and created custom apps and interactive UI to enhance engagement and conversion for promotional campaigns.

Senior Full-Stack Engineer & E-Commerce Architect at Tailor'd Design

May 1, 2014 - December 1, 2019

Spearheaded payment capture and integration using an embeddable, transportable Stripe-based solution suitable for mobile apps and external web environments. Built custom scheduling tools integrating with the Cronofy API, handling complex time zones and calendar routing. Directed code governance via rigorous reviews and managed CI/CD deployments through AWS and Jenkins pipelines. Led high-impact front-end execution for major viral marketing pushes and maintained/optimized front-end libraries for fast load times and improved Core Web Vitals during promotional spikes.

Lead Frontend Developer at DTLR Villa

May 1, 2014 - December 31, 2019

Led frontend development; Upgraded UX/UI across sites; Built templates for holiday experiences; Developed and managed WordPress sites; Rebuilt frontend theme for e-commerce using Magento; Increased page SEO on multiple pages with schema.org; Maintained daily site updates and product campaigns.

Web Developer (Contract) at Gravit Digital

March 1, 2013 - June 1, 2014

Built custom Drupal 6/7 and PHP modules with SQL query logic to deliver dynamic relational content (e.g., product tips) on targeted eCommerce PDP pages. Developed media/video modules using PHP, Video.js, and HTML5 with optimized controls and UI, including scroll-based playback experiences and custom interactive elements.

Web Developer at Gravit Digital

March 1, 2013 - June 1, 2014

Built client sites in Drupal; implemented custom designs; managed project timelines and deliverables; followed HTML5/CSS3 standards and SEO procedures.

Founder & Principal Web Architect at Tailor'd Design

January 1, 2013 - Present

Founded and operated a service-based technical consultancy building custom headless eCommerce stores, SaaS interfaces, and serverless web applications using React/Next.js, Vercel, Supabase, and AI-augmented workflows. Delivered web engineering for multiple clients, including platform builds, migrations (e.g., KAS to Shopify), and SEO-preserving replatforming from Magento 2 to Shopify while maintaining historical rankings. Built features such as a replatforming “advisor” tool, subscription and billing integrations, and legacy user bridging for universal bundles.

Web Developer at Accent45

November 1, 2012 - September 1, 2013

Converted HTML websites into functional WordPress sites; Edited images for client websites.

Web Developer at Gravit Digital

November 1, 2012 - September 1, 2013

Converted HTML websites into functional WordPress sites; edited images for client websites.