Hi, I’m Jessica Bland—a digital marketing leader helping brands grow through data-driven campaigns and cohesive storytelling. With over five years of experience across B2C and B2B, I specialize in social media management, content creation, and performance marketing to drive engagement and measurable ROI. I’m passionate about aligning digital strategies with business goals, empowering teams to execute innovative initiatives, and delivering results that matter. I thrive on collaborative, cross-functional work and love turning data into creative, impact-driven campaigns.…

Jessica Bland

Hi, I’m Jessica Bland—a digital marketing leader helping brands grow through data-driven campaigns and cohesive storytelling. With over five years of experience across B2C and B2B, I specialize in social media management, content creation, and performance marketing to drive engagement and measurable ROI. I’m passionate about aligning digital strategies with business goals, empowering teams to execute innovative initiatives, and delivering results that matter. I thrive on collaborative, cross-functional work and love turning data into creative, impact-driven campaigns.…

Available to hire

Hi, I’m Jessica Bland—a digital marketing leader helping brands grow through data-driven campaigns and cohesive storytelling. With over five years of experience across B2C and B2B, I specialize in social media management, content creation, and performance marketing to drive engagement and measurable ROI.

I’m passionate about aligning digital strategies with business goals, empowering teams to execute innovative initiatives, and delivering results that matter. I thrive on collaborative, cross-functional work and love turning data into creative, impact-driven campaigns.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing Consultant at Freelance
April 1, 2024 - Present
Designed and executed multichannel marketing campaigns, achieving KPIs for clients across industries. Analyzed competitive landscapes to identify market opportunities and refine positioning. Accelerated clients' organic search rankings through targeted on-page and off-page SEO strategies, boosting visibility and engagement. Developed growth-oriented social media strategy and managed content for clients.
Senior Digital Marketing Manager at Written, LLC
April 30, 2024 - July 16, 2025
Spearheaded impactful digital marketing strategies, crafted compelling content, and executed targeted social media campaigns and advertising initiatives for over 12 diverse B2B and B2C clients, driving engagement and growth. Implemented programmatic advertising strategies, reducing media spend by 20% and increasing ROI. Expanded organic search traffic by 425% and achieved 560% growth in top-ten keywords for a key client.
B2B Marketing & Events Manager at Choice Hotels
June 30, 2020 - July 16, 2025
Allocated $600,000 annual advertising budget and developed creatives for placements across 200+ channels to reach millions of travel professionals. Spearheaded business travel national campaigns, including “Our Business is You,” resulting in a 15% increase in engagement across all channels. Managed trade show presence for business travel, allocating a $2M budget and generating several thousand qualified leads.
Marketing & Communications Manager at Forrester Construction
July 31, 2018 - July 16, 2025
Authored and executed PR campaigns, securing 20+ media placements and six thought-leadership features. Enhanced website SEO, improving search rankings by 47% in under two years. Strengthened brand reputation through strategic content creation and stakeholder engagement.
Senior Marketing Coordinator at Forrester Construction
March 1, 2017 - July 16, 2025
Led a comprehensive rebranding initiative to enhance brand consistency and visibility across various channels. Increased website traffic by 30% through SEO-driven campaigns.
Marketing Coordinator at Forrester Construction
March 1, 2015 - July 16, 2025
Generated marketing collateral to support sales initiatives, contributing to a 10% increase in new business. Aligned marketing strategies with sales objectives, fostering cross-functional collaboration.
Operations Manager at Billingsley Aerospace & Defense, Inc.
April 30, 2012 - July 16, 2025
Developed proposals and marketing materials supporting successful bids and contracts. Increased client acquisition through targeted email and website content strategies.
Federal Affairs Assistant at Koch Companies Public Sector
April 30, 2010 - July 16, 2025
Marketing Consultant at Freelance
April 1, 2024 - Present
Developed and executed multichannel digital marketing campaigns that enhanced brand visibility and achieved client KPIs, leveraging strategic planning and integrated marketing techniques. Conducted comprehensive market and competitive landscape analyses to identify opportunities for expanding digital presence and refining brand positioning. Optimized organic search rankings through targeted on-page and off-page SEO strategies, utilizing tools such as Google Analytics, SEO, and SEMrush to boost web traffic and engagement. Crafted and managed growth-oriented social media strategies across platforms, ensuring cohesive content creation and scheduling to support both B2B and B2C digital initiatives.
Senior Digital Marketing Manager at Written, LLC
April 1, 2024 - September 30, 2025
Led the formulation and execution of digital marketing strategies for a portfolio of over 12 B2B and B2C clients, integrating social media management, content creation, and paid advertising to drive measurable engagement. Optimized campaign performance by implementing programmatic advertising initiatives, resulting in a 20% reduction in media spend and improved ROI. Enhanced digital presence by expanding organic search traffic by 425% and achieving a 560% increase in top-ten keyword rankings, underpinned by data-driven performance marketing and website management techniques.
B2B Marketing & Events Manager at Choice Hotels
June 1, 2020 - September 30, 2025
Allocated $600,000 annual advertising budget and developed creatives for placements across 200+ channels to reach millions of travel professionals. Spearheaded business travel national campaigns, including “Our Business is You,” resulting in a 15% increase in engagement across all channels. Managed trade show presence for business travel, allocating a $2M budget and generating several thousand qualified leads.
Marketing & Communications Manager at Forrester Construction
July 1, 2018 - September 30, 2025
Authored and executed PR campaigns, securing 20+ media placements and six thought-leadership features. Enhanced website SEO, improving search rankings by 47% in under two years. Strengthened brand reputation through strategic content creation and stakeholder engagement.
Senior Marketing Coordinator at Forrester Construction
March 1, 2017 - September 30, 2025
Led a comprehensive rebranding initiative to enhance brand consistency and visibility across various channels. Increased website traffic by 30% through SEO-driven campaigns.
Marketing Coordinator at Forrester Construction
March 1, 2015 - September 30, 2025
Generated marketing collateral to support sales initiatives, contributing to a 10% increase in new business. Aligned marketing strategies with sales objectives, fostering cross-functional collaboration.
Operations Manager at Billingsley Aerospace & Defense, Inc.
April 1, 2012 - September 30, 2025
Developed proposals and marketing materials supporting successful bids and contracts. Increased client acquisition through targeted email and website content strategies.
Federal Affairs Assistant at Koch Companies Public Sector
April 1, 2010 - September 30, 2025
Provided federal affairs support and related communications.

Education

Bachelor of Arts at University of Maryland - College Park
January 1, 2001 - December 31, 2005
Bachelor of Arts (B.A.), English Language & Literature at University of Maryland - College Park
January 11, 2030 - September 30, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Real Estate & Construction, Professional Services, Media & Entertainment

Skills

Experience Level