I create videos that feel — and convert. With 10+ years of experience as a videographer, editor, and social media strategist, I bridge cinematic storytelling with digital strategy to help brands grow audiences, revenue, and cultural impact. My work lives at the intersection of hospitality, lifestyle, and entertainment — producing everything from cocktail features and concert recaps to community campaigns that drive measurable engagement. At Uncle Nearest and Humble Baron, my video-first strategy grew Instagram reach by 166% and engagement by over 600%. I offer full-service content creation — from concept to post — and partner best with brands ready to invest in authentic storytelling, not just content. Let’s craft visuals that make people feel something and act on it.

J. Grinston

I create videos that feel — and convert. With 10+ years of experience as a videographer, editor, and social media strategist, I bridge cinematic storytelling with digital strategy to help brands grow audiences, revenue, and cultural impact. My work lives at the intersection of hospitality, lifestyle, and entertainment — producing everything from cocktail features and concert recaps to community campaigns that drive measurable engagement. At Uncle Nearest and Humble Baron, my video-first strategy grew Instagram reach by 166% and engagement by over 600%. I offer full-service content creation — from concept to post — and partner best with brands ready to invest in authentic storytelling, not just content. Let’s craft visuals that make people feel something and act on it.

Available to hire

I create videos that feel — and convert.
With 10+ years of experience as a videographer, editor, and social media strategist, I bridge cinematic storytelling with digital strategy to help brands grow audiences, revenue, and cultural impact.

My work lives at the intersection of hospitality, lifestyle, and entertainment — producing everything from cocktail features and concert recaps to community campaigns that drive measurable engagement. At Uncle Nearest and Humble Baron, my video-first strategy grew Instagram reach by 166% and engagement by over 600%.

I offer full-service content creation — from concept to post — and partner best with brands ready to invest in authentic storytelling, not just content. Let’s craft visuals that make people feel something and act on it.

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Language

English
Fluent

Work Experience

Creative Video Producer & Social Media Strategist at Culture Marketing (Freelance / Client engagements)
December 31, 2009 - Present
Creative Video Producer & Social Media Strategist with 10+ years of experience delivering cinematic, results-driven content. Skilled in concept-to-post production, blending storytelling with data-driven strategy to grow audiences, boost revenue, and elevate brand identity a
Videographer & Social Media Manager at Uncle Nearest Inc.
December 31, 2024 - October 1, 2025
Produced and managed video content and social media strategy for Uncle Nearest Inc., collaborating with marketing teams and regional organizations; created brand-aligned campaigns, on-site shoots, and post-production workflows.
Freelance Videography at Self-Employed
December 31, 2009 - Present
Freelance videography work since 2010, including cinematography, editing, and brand storytelling for hospitality, lifestyle, and entertainment clients; built in-house video production capacity and client relationships.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality