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Product-focused UI/UX Designer with 6+ years of experience leading research, prototyping, and design systems for digital products in fintech, healthcare, publishing, and retail. Skilled in translating insights into scalable, KPI-driven solutions and collaborating closely with product managers, engineers, and stakeholders to align user experience with business outcomes. Experienced in both qualitative and quantitative research, combining usability testing, heuristic evaluation, and analytics tools to guide data-informed design.…Product-focused UI/UX Designer with 6+ years of experience leading research, prototyping, and design systems for digital products in fintech, healthcare, publishing, and retail. Skilled in translating insights into scalable, KPI-driven solutions and collaborating closely with product managers, engineers, and stakeholders to align user experience with business outcomes. Experienced in both qualitative and quantitative research, combining usability testing, heuristic evaluation, and analytics tools to guide data-informed design.

Maria Gabrielle F. Jimenez

Product Designer, UI Designer, UX Designer, +1

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Product-focused UI/UX Designer with 6+ years of experience leading research, prototyping, and design systems for digital products in fintech, healthcare, publishing, and retail. Skilled in translating insights into scalable, KPI-driven solutions and collaborating closely with product managers, engineers, and stakeholders to align user experience with business outcomes. Experienced in both qualitative and quantitative research, combining usability testing, heuristic evaluation, and analytics tools to guide data-informed design.…Product-focused UI/UX Designer with 6+ years of experience leading research, prototyping, and design systems for digital products in fintech, healthcare, publishing, and retail. Skilled in translating insights into scalable, KPI-driven solutions and collaborating closely with product managers, engineers, and stakeholders to align user experience with business outcomes. Experienced in both qualitative and quantitative research, combining usability testing, heuristic evaluation, and analytics tools to guide data-informed design.

Available to hire

Product-focused UI/UX Designer with 6+ years of experience leading research, prototyping, and design systems for digital products in fintech, healthcare, publishing, and retail. Skilled in translating insights into scalable, KPI-driven solutions and collaborating closely with product managers, engineers, and stakeholders to align user experience with business outcomes. Experienced in both qualitative and quantitative research, combining usability testing, heuristic evaluation, and analytics tools to guide data-informed design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

UI/UX Designer at Maka Technology Inc. (Ace Saatchi & Saatchi)

March 1, 2022 - Present

Led UX/UI design for websites and apps across F&B, fintech, telemedicine, and real estate sectors. Conducted stakeholder interviews, usability testing, card sorting, audits and tree testing to guide information architecture and product decisions. Analyzed scroll depth and session replays (Hotjar) to inform data-driven redesigns that improved engagement and navigation clarity. Created user flows, wireframes, and high-fidelity prototypes in Figma; optimized landing pages to increase session duration and click-through rates. Collaborated with PMs and developers to align design recommendations with business KPIs and technical feasibility. Delivered design audits and client presentations that influenced product roadmaps and monetization strategies.

UI/UX Designer (Contract) at Venus Media

April 1, 2024 - October 17, 2025

Designed ad tech web experiences for global clients, improving ad placement UX and user engagement. Collaborated with cross-functional teams to optimize responsive layouts and validate design iterations. Supported B2B ad tech projects contributing to faster sales cycles and improved client retention.

Web Manager/ Consultant at GRID Magazine

March 1, 2023 - October 17, 2025

Led redesign and CMS migration of GRID’s digital platform, integrating a scalable Web flow design system. Improved organic traffic by 400% within six months through SEO optimization and UX restructuring. Managed website performance, analytics, and maintenance, ensuring consistent SEO growth and reliability. Collaborated with editorial and development teams on IA, content structure, and feature rollout.

Graphic Design Intern at Esquire Magazine - Summit Media

August 1, 2017 - October 17, 2025

Designed and photographed editorial content in collaboration with art directors and staff writers. Supported creative direction for print and digital campaigns.

Web Design Mentor at The Foundation Training Mentorship

July 1, 2020 - Present

Web design and sales funnel mentorship; designed sales funnel pages in Kartra, including client reminder emails, payment flows, and affiliate links. Helped exceed sales targets through optimized UX according to target market and product offerings.

Education

Bachelor of Fine Arts, Major in Information Design, Minor in Cultural Heritage at Ateneo de Manila University

June 1, 2014 - May 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Healthcare, Financial Services, Education, Retail, Professional Services, Real Estate & Construction, Travel & Hospitality