I am a seasoned digital product designer with experience across digital transformation, fintech, SaaS, edtech, healthtech, traveltech, AI and Web3. I specialize in UX/UI design and research, design systems and strategic design leadership, with a focus on translating complex workflows into seamless, elegant products. I have experience as both an individual contributor and a team builder. In my current role at Nortal, I lead design and research for cross-platform products, partnering with product and engineering to shape cross-platform experiences and AI-integrated tools. I drive product design for both enterprise and consumer use cases, with a focus on usability and architecture, and I mentor and lead the design team.

Jing Lin

I am a seasoned digital product designer with experience across digital transformation, fintech, SaaS, edtech, healthtech, traveltech, AI and Web3. I specialize in UX/UI design and research, design systems and strategic design leadership, with a focus on translating complex workflows into seamless, elegant products. I have experience as both an individual contributor and a team builder. In my current role at Nortal, I lead design and research for cross-platform products, partnering with product and engineering to shape cross-platform experiences and AI-integrated tools. I drive product design for both enterprise and consumer use cases, with a focus on usability and architecture, and I mentor and lead the design team.

Available to hire

I am a seasoned digital product designer with experience across digital transformation, fintech, SaaS, edtech, healthtech, traveltech, AI and Web3. I specialize in UX/UI design and research, design systems and strategic design leadership, with a focus on translating complex workflows into seamless, elegant products. I have experience as both an individual contributor and a team builder.

In my current role at Nortal, I lead design and research for cross-platform products, partnering with product and engineering to shape cross-platform experiences and AI-integrated tools. I drive product design for both enterprise and consumer use cases, with a focus on usability and architecture, and I mentor and lead the design team.

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Language

English
Fluent
Chinese
Advanced

Work Experience

Product Design Lead at Nortal
July 1, 2021 - Present
Leading design and research for cross-platform products. Partnering with product and engineering to shape cross-platform experiences and AI-integrated tools. Driving product design for enterprise and consumer use cases, with a focus on usability and architecture. Mentoring and leadership.
Sr. Product Designer at EF English First
October 1, 2017 - September 1, 2020
Led product design for EF’s global edtech web and mobile platform. Ran user research and collaborated with global teams. Maintained design system and implemented consistent QA processes. Mentored mid/junior designers.
Sr. UX/UI Designer at EF Education First
March 1, 2013 - September 1, 2017
Refined the design of EF’s virtual classroom platform used by millions worldwide. Redesigned onboarding and scheduling systems based on user personas. Maintained and scaled design guidelines across multiple platforms.
UI Designer at i-MDUX
November 1, 2011 - March 1, 2013
Designed platforms for medical literature, international pharmas and conferences. Interviewed users to uncover behavioral patterns and shape user personas. Ran workshops and collaborated with engineering team.
UX/UI Designer at China Mobile International
July 1, 2009 - November 1, 2011
Designed UX/UI for streaming platform for mobile and web. Ran user research and usability tests to guide design improvements.
Freelance Principal Designer at Toptal
October 1, 2020 - May 1, 2021
Led end-to-end UX/UI design for fintech and healthtech products. Collaborated with stakeholders and engineering team to ensure timely delivery of product milestones. Delivered high-impact design solutions under agile and fast-paced contexts.

Education

BA, Art Design at The Chinese University of Hong Kong
January 11, 2030 - February 24, 2026
Exchange Study, Digital Design at Hult International Business School
January 11, 2030 - February 24, 2026
Education at Hubei University of Technology
January 11, 2030 - February 24, 2026

Qualifications

MBA, Innovation
January 11, 2030 - February 24, 2026

Industry Experience

Software & Internet, Education, Financial Services, Healthcare, Travel & Hospitality, Professional Services