Hello! I am a Senior Designer with a passion for UI/UX, accessibility and user-focused design. With experience working on AAA projects and a love for layout design, typography and colour theory design. Starting my career in UI/UX on the Gold Coast, Australia, I built Websites and Software for clients from a variety of industries. I later deepened UX practice with analytics tools like Hotjar and Mouseflow, and contributed to Immutable's Gods Unchained, Guild of Guardians and Shardbound. With almost 10 years in the industry, I bring a broad skill set in illustration, animation and 3D rendering using Unity and Unreal Engine for PC and mobile.

Jesse Lovelock

PRO

Hello! I am a Senior Designer with a passion for UI/UX, accessibility and user-focused design. With experience working on AAA projects and a love for layout design, typography and colour theory design. Starting my career in UI/UX on the Gold Coast, Australia, I built Websites and Software for clients from a variety of industries. I later deepened UX practice with analytics tools like Hotjar and Mouseflow, and contributed to Immutable's Gods Unchained, Guild of Guardians and Shardbound. With almost 10 years in the industry, I bring a broad skill set in illustration, animation and 3D rendering using Unity and Unreal Engine for PC and mobile.

Available to hire

Hello! I am a Senior Designer with a passion for UI/UX, accessibility and user-focused design. With experience working on AAA projects and a love for layout design, typography and colour theory design.

Starting my career in UI/UX on the Gold Coast, Australia, I built Websites and Software for clients from a variety of industries. I later deepened UX practice with analytics tools like Hotjar and Mouseflow, and contributed to Immutable’s Gods Unchained, Guild of Guardians and Shardbound. With almost 10 years in the industry, I bring a broad skill set in illustration, animation and 3D rendering using Unity and Unreal Engine for PC and mobile.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Visual and UI/UX Designer at OnPlatinum
May 1, 2016 - May 1, 2021
Brand assets creation, website design (WordPress), UI/UX work, wireframes, prototyping, and front-end coding (HTML/CSS/JS, PHP). Included usability testing with Google Analytics, Hotjar, and Mouseflow; created logos, wireframes, style guides and marketing assets.
Lead UI/UX Designer at INKPAY
September 1, 2021 - September 1, 2022
Led design on the project, researching user issues, creating wireframes and prototypes, coordinating with management and development teams; delivered assets, component libraries, and live product showcases; implemented data-driven improvements.
Senior UI Designer at IMMUTABLE
September 1, 2022 - May 1, 2025
Worked on Gods Unchained and Guilds of Guardians; enhanced style guides, designed new UI layouts, assets for a Unity-based game, and marketing templates; contributed to story integration and deck information; created a website in Webflow with analytics and a design library; built Battlepass, Quest system, Daily Play and Earn page; designed emotes and mana wheel assets; contributed to the design system and expansion lore.
Lead UI/UX Designer at Bazooka Tango
January 1, 2023 - February 1, 2025
Led UI/UX design for Shardbound (Unreal Engine); created an Atomic Style Guide in Figma; wired screens and menus; ran user testing and QA iterations; designed pre-register, battlepass, quest system, modular store, and game screens; collaborated with a growing team.

Education

Diploma in Graphic Design at CATC Design School
May 1, 2016 - April 1, 2017

Qualifications

Diploma in Graphic Design
May 1, 2016 - April 1, 2017

Industry Experience

Gaming, Software & Internet, Media & Entertainment, Professional Services, Education