I am a marketing, PR professional and brand strategist with leadership skills and a proficiency in B2C marketing. With over 10 years of experience in the marketing and communications field, my passion is strategic planning for managing brand identity and increasing ROI through the development of intentional communications and public relations, along with goal-oriented marketing approaches. My goal is to help organizations connect with their consumers and thrive. I have led marketing, communications, and digital initiatives across boutique brands, publishing, equestrian sport organizations, and non-profits. I excel at building cohesive brand narratives, growing audiences, and driving revenue through integrated campaigns, strong media relations, and data-driven optimization.

Julian K. Mcpeak

I am a marketing, PR professional and brand strategist with leadership skills and a proficiency in B2C marketing. With over 10 years of experience in the marketing and communications field, my passion is strategic planning for managing brand identity and increasing ROI through the development of intentional communications and public relations, along with goal-oriented marketing approaches. My goal is to help organizations connect with their consumers and thrive. I have led marketing, communications, and digital initiatives across boutique brands, publishing, equestrian sport organizations, and non-profits. I excel at building cohesive brand narratives, growing audiences, and driving revenue through integrated campaigns, strong media relations, and data-driven optimization.

Available to hire

I am a marketing, PR professional and brand strategist with leadership skills and a proficiency in B2C marketing. With over 10 years of experience in the marketing and communications field, my passion is strategic planning for managing brand identity and increasing ROI through the development of intentional communications and public relations, along with goal-oriented marketing approaches. My goal is to help organizations connect with their consumers and thrive.

I have led marketing, communications, and digital initiatives across boutique brands, publishing, equestrian sport organizations, and non-profits. I excel at building cohesive brand narratives, growing audiences, and driving revenue through integrated campaigns, strong media relations, and data-driven optimization.

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Language

English
Fluent

Work Experience

Marketing & Community Engagement Coordinator at Refuge for Women Kentucky
January 1, 2024 - Present
Oversee strategy and execution of marketing, communications and fundraising to support monetary development. Responsibilities include social media planning, email marketing, event planning, graphic design for digital/print assets, donor management via Bloomerang/Virtuous, and reporting to the Board and Market Development Committee.
Marketing Contractor/Consultant at JK McPeak LLC, Marketing by Jules
January 1, 2019 - Present
Owner/operator providing marketing and communications leadership for multiple clients, serving as marketing and development lead and delivering agency-like strategy and execution.
Contracted Marketing Manager at Freedman Harness & Saddlery
January 1, 2019 - January 1, 2025
Oversaw strategic marketing and communications; drove revenue growth, increased web traffic and e-commerce during COVID; built brand programs and catalog production; developed consumer insights and targeted campaigns; managed digital, web, social and print calendars.
Director of Marketing & Advertising at National Horseman Publishing
January 1, 2019 - January 1, 2024
Led overall brand management for the Arabian publication across digital, social, email and events; exceeded print/digital sales goals and managed a sales team in collaboration with editorial and leadership.
Director of Public Relations & Communications at United States Equestrian Federation (USEF)
January 1, 2017 - January 1, 2019
Directed sport communications campaigns, served as U.S. Team Press Officer for Olympic/Paralympic/International teams, coordinated media requests, conducted media training, prepared key messaging, crisis communications planning, and media center operations.
Director of Marketing at Arabian Horse Association (AHA)
January 1, 2014 - January 1, 2017
Head of marketing department, strategic planning, media relations, and leadership of a marketing team; oversaw branding and event marketing for breed and national shows.
Strategic Communications Graduate Fellow at Sigma Blood Systems
January 1, 2013 - January 1, 2013
Fellow in strategic communications; contributed to evidence-based communication strategies and program support.
Public Relations, Marketing, & Development Graduate Intern at Family Builders
January 1, 2012 - January 1, 2013
Internship focusing on PR, marketing initiatives and development activities to support organizational growth.

Education

MA Strategic Communications at University of Oklahoma
January 11, 2030 - January 1, 2013
BA Equine Business Management at Midway College
January 11, 2030 - January 1, 2009

Qualifications

CDL License
January 11, 2030 - February 9, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Other