Hi, I'm Joanna Lim, a growth-focused brand marketer with 7+ years across fintech, lifestyle, and consumer brands in Southeast Asia. I specialize in designing integrated marketing strategies, social-first campaigns, and cross-functional collaboration to deliver measurable business results. I love crafting compelling brand narratives, partnering with creators, and leading end-to-end storytelling from ideation to launch across digital platforms. I'm passionate about data-driven optimization and building cohesive experiences across social, CRM, in-app and product touchpoints.

Hi, I'm Joanna Lim, a growth-focused brand marketer with 7+ years across fintech, lifestyle, and consumer brands in Southeast Asia. I specialize in designing integrated marketing strategies, social-first campaigns, and cross-functional collaboration to deliver measurable business results. I love crafting compelling brand narratives, partnering with creators, and leading end-to-end storytelling from ideation to launch across digital platforms. I'm passionate about data-driven optimization and building cohesive experiences across social, CRM, in-app and product touchpoints.

Available to hire

Hi, I’m Joanna Lim, a growth-focused brand marketer with 7+ years across fintech, lifestyle, and consumer brands in Southeast Asia. I specialize in designing integrated marketing strategies, social-first campaigns, and cross-functional collaboration to deliver measurable business results.

I love crafting compelling brand narratives, partnering with creators, and leading end-to-end storytelling from ideation to launch across digital platforms. I’m passionate about data-driven optimization and building cohesive experiences across social, CRM, in-app and product touchpoints.

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Language

English
Fluent

Work Experience

Brand Marketing Consultant at Self Employed
November 1, 2024 - September 19, 2025
Lead brand transformation projects for SMEs across retail, automation and lifestyle sectors Develop end-to-end branding strategies including visual identity, tone of voice, and messaging frameworks Manage content production teams and oversee all creative outputs from briefing to launch

Education

Bachelor of Commerce at Murdoch University
January 1, 2016 - August 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Consumer Goods, Software & Internet, Travel & Hospitality, Other, Financial Services, Government, Transportation & Logistics, Telecommunications