Available to hire
Hi, I’m Joanna Lim, a growth-focused brand marketer with 7+ years across fintech, lifestyle, and consumer brands in Southeast Asia. I specialize in designing integrated marketing strategies, social-first campaigns, and cross-functional collaboration to deliver measurable business results.
I love crafting compelling brand narratives, partnering with creators, and leading end-to-end storytelling from ideation to launch across digital platforms. I’m passionate about data-driven optimization and building cohesive experiences across social, CRM, in-app and product touchpoints.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Brand Marketing Consultant at Self Employed
November 1, 2024 - September 19, 2025Lead brand transformation projects for SMEs across retail, automation and lifestyle sectors
Develop end-to-end branding strategies including visual identity, tone of voice, and messaging frameworks
Manage content production teams and oversee all creative outputs from briefing to launch
Education
Bachelor of Commerce at Murdoch University
January 1, 2016 - August 31, 2017Qualifications
Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Consumer Goods, Software & Internet, Travel & Hospitality, Other, Financial Services, Government, Transportation & Logistics, Telecommunications
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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