Jodie Lo

Available to hire

Hi, I’m Jodie Lo. You can find me at _Website not available.

About

Hi, I’m Jodie Lo. You can find me at Website not available. Sign in: https://www.twine.net/signup

I create designs that blend identity and purpose, creating brands, products, presentations, and websites.

I’ve led branding and design projects for startups and student organizations, including Mumma Mail and ABSA, and I’ve collaborated with Indigenous artists to develop respectful merchandise. Based in Brisbane, I translate concepts into production-ready outputs and craft experiences that connect with audiences.

I’ve built and refreshed brand identities, designed websites and digital marketing assets, and produced engaging content across social, print, and packaging. My approach blends strategic thinking with hands-on design execution, ensuring cohesive visuals and measurable impact across campaigns and channels.

  • Joined November 2025

Languages

  • EnglishFluent
  • ChineseFluent
  • ChineseFluent

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services
  • Software & Internet

More experts in Brisbane, Australia

Projects · 1

Student Association Rebrand

Who says professionalism can’t come with personality? Rebranding ABSA (the Australian Business Students’ Association) meant rejuvenating the brand’s identity, from bringing its signature blue back to life, to creating a brand strategy that focused on creativity and innovation. About the logo: The new logomark is formed by: An open book at the bottom; A bridge at the top; A bar graph (also functioning as extensions of the bridge); and A tie (middle column/bar) to signify the association’s mission of not only bridging the gap between academics and industry experience, but to also encourage students to build on their theoretical knowledge in their professional life. About the animation: The animation was made in Adobe After Effects as a piece of social media content and brand asset. logodesigner

  • Animator
  • Brand Designer
  • Content Designer
  • +4

Work experience

Freelance Design - Branding, Product & Fashion · Mr Boaz & Mumma MailMar 2025 – Present · 1 yr 9 mos

Translated early-stage concepts into production-ready product and fashion designs through sketching, mood boards, and iterative design development. Developed visual design concepts, material selections, and reference boards to support product direction and brand consistency. Produced detailed design specifications and technical documentation to clearly communicate design intent to manufacturers. Interpreted non-technical feedback into clear design revisions and actionable outputs. Designed the Mumma Mail brand identity and visual system, creating cohesive branding assets for packaging, social media, and digital content.

Creative Director · UQ Grace College Student ClubOct 2023 – Aug 2024 · 11 mos

Designed visual assets for digital and print platforms, including social media content, internal communications, and magazine layouts. Produced photography and visual content for marketing and community engagement initiatives, increasing engagement by 30%. Designed, edited, and distributed internal magazines, improving layout clarity, visual consistency, and readership by 80%. Collaborated with Indigenous (Aboriginal) artists to develop culturally respectful apparel and merchandise designs.

Marketing & Design Director · Australian Business Students’ Association (ABSA)Oct 2023 – Jul 2025 · 1 yr 10 mos

Redesigned a complete brand identity system, including logo, colour palette, typography, and social media assets. Developed and documented brand guidelines to ensure consistent visual application across digital, print, and web platforms. Designed and built a responsive website using WordPress and Elementor, improving usability and increasing website traffic by 12%. Migrated the organisation’s website from Wix to WordPress, redesigning layouts and content to align with the updated brand identity. Designed digital marketing assets for campaigns, events, and partnerships across social media, email, and web platforms. Wrote and designed newsletters and social media content, contributing to audience retention increases of up to 48%. Created animated logo and promotional assets using Adobe After Effects for social media and campaign launches.

Education

Bachelor of Business Management Major: Marketing · University of Queensland2022 – 2025

Certifications and awards

ACUR 2025 Conference Presenter2025 – 2026

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