Hi, I’m Jodie Lo. You can find me at _Website not available. Sign in: https://www.twine.net/signup_ I create designs that blend identity and purpose, creating brands, products, presentations, and websites. I’ve led branding and design projects for startups and student organizations, including Mumma Mail and ABSA, and I’ve collaborated with Indigenous artists to develop respectful merchandise. Based in Brisbane, I translate concepts into production-ready outputs and craft experiences that connect with audiences. I’ve built and refreshed brand identities, designed websites and digital marketing assets, and produced engaging content across social, print, and packaging. My approach blends strategic thinking with hands-on design execution, ensuring cohesive visuals and measurable impact across campaigns and channels.…

Jodie Lo

Hi, I’m Jodie Lo. You can find me at _Website not available. Sign in: https://www.twine.net/signup_ I create designs that blend identity and purpose, creating brands, products, presentations, and websites. I’ve led branding and design projects for startups and student organizations, including Mumma Mail and ABSA, and I’ve collaborated with Indigenous artists to develop respectful merchandise. Based in Brisbane, I translate concepts into production-ready outputs and craft experiences that connect with audiences. I’ve built and refreshed brand identities, designed websites and digital marketing assets, and produced engaging content across social, print, and packaging. My approach blends strategic thinking with hands-on design execution, ensuring cohesive visuals and measurable impact across campaigns and channels.…

Available to hire

Hi, I’m Jodie Lo. You can find me at Website not available. Sign in: https://www.twine.net/signup

I create designs that blend identity and purpose, creating brands, products, presentations, and websites.

I’ve led branding and design projects for startups and student organizations, including Mumma Mail and ABSA, and I’ve collaborated with Indigenous artists to develop respectful merchandise. Based in Brisbane, I translate concepts into production-ready outputs and craft experiences that connect with audiences.

I’ve built and refreshed brand identities, designed websites and digital marketing assets, and produced engaging content across social, print, and packaging. My approach blends strategic thinking with hands-on design execution, ensuring cohesive visuals and measurable impact across campaigns and channels.

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Language

English
Fluent
Chinese
Fluent
Chinese
Fluent

Work Experience

Freelance Design - Branding, Product & Fashion at Mr Boaz & Mumma Mail
March 1, 2025 - Present
Translated early-stage concepts into production-ready product and fashion designs through sketching, mood boards, and iterative design development. Developed visual design concepts, material selections, and reference boards to support product direction and brand consistency. Produced detailed design specifications and technical documentation to clearly communicate design intent to manufacturers. Interpreted non-technical feedback into clear design revisions and actionable outputs. Designed the Mumma Mail brand identity and visual system, creating cohesive branding assets for packaging, social media, and digital content.
Marketing & Design Director at Australian Business Students’ Association (ABSA)
October 1, 2023 - July 1, 2025
Redesigned a complete brand identity system, including logo, colour palette, typography, and social media assets. Developed and documented brand guidelines to ensure consistent visual application across digital, print, and web platforms. Designed and built a responsive website using WordPress and Elementor, improving usability and increasing website traffic by 12%. Migrated the organisation’s website from Wix to WordPress, redesigning layouts and content to align with the updated brand identity. Designed digital marketing assets for campaigns, events, and partnerships across social media, email, and web platforms. Wrote and designed newsletters and social media content, contributing to audience retention increases of up to 48%. Created animated logo and promotional assets using Adobe After Effects for social media and campaign launches.
Creative Director at UQ Grace College Student Club
October 1, 2023 - August 1, 2024
Designed visual assets for digital and print platforms, including social media content, internal communications, and magazine layouts. Produced photography and visual content for marketing and community engagement initiatives, increasing engagement by 30%. Designed, edited, and distributed internal magazines, improving layout clarity, visual consistency, and readership by 80%. Collaborated with Indigenous (Aboriginal) artists to develop culturally respectful apparel and merchandise designs.

Education

Bachelor of Business Management Major: Marketing at University of Queensland
February 1, 2022 - November 1, 2025

Qualifications

ACUR 2025 Conference Presenter
January 1, 2025 - January 10, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet
    uniE608 Student Association Rebrand
    Who says professionalism can’t come with personality? Rebranding ABSA (the Australian Business Students’ Association) meant rejuvenating the brand’s identity, from bringing its signature blue back to life, to creating a brand strategy that focused on creativity and innovation. About the logo: The new logomark is formed by: An open book at the bottom; A bridge at the top; A bar graph (also functioning as extensions of the bridge); and A tie (middle column/bar) to signify the association’s mission of not only bridging the gap between academics and industry experience, but to also encourage students to build on their theoretical knowledge in their professional life. About the animation: The animation was made in Adobe After Effects as a piece of social media content and brand asset. logodesigner…