Who says professionalism can’t come with personality?

Rebranding ABSA (the Australian Business Students’ Association) meant rejuvenating the brand’s identity, from bringing its signature blue back to life, to creating a brand strategy that focused on creativity and innovation.

About the logo:

The new logomark is formed by:

• An open book at the bottom;
• A bridge at the top;
• A bar graph (also functioning as extensions of the bridge); and
• A tie (middle column/bar)
  to signify the association’s mission of not only bridging the gap between academics and industry experience, but to also encourage students to build on their theoretical knowledge in their professional life.

About the animation:

The animation was made in Adobe After Effects as a piece of social media content and brand asset.

#logodesigner