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I started my career in a Singapore-based B2B agency, where I built my foundation in content marketing and campaign strategy. I later moved into a fast-paced DTC performance agency managing a portfolio of e-commerce and lead generation accounts. I am passionate about driving tangible results for my clients by running paid ads and translating them into measurable ROI and direct sales.…

Joenna Tandijono

Growth Marketer, Marketing Strategist, Content Strategist, +3

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I started my career in a Singapore-based B2B agency, where I built my foundation in content marketing and campaign strategy. I later moved into a fast-paced DTC performance agency managing a portfolio of e-commerce and lead generation accounts. I am passionate about driving tangible results for my clients by running paid ads and translating them into measurable ROI and direct sales.…

Available to hire

I started my career in a Singapore-based B2B agency, where I built my foundation in content marketing and campaign strategy. I later moved into a fast-paced DTC performance agency managing a portfolio of e-commerce and lead generation accounts.

I am passionate about driving tangible results for my clients by running paid ads and translating them into measurable ROI and direct sales.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Japanese

Advanced

Indonesian

Fluent

Work Experience

Account Manager (Fully Remote) at OMNI Digital

October 1, 2025 - October 1, 2025

Managed up to 10 client accounts for e-commerce and service-based businesses (lead generation). Onboarded new clients by proposing strategies to meet KPIs and setting up tracking before launch. Delegated creative production tasks including videos, ad copy and static assets in line with messaging and branding. Planned and launched paid media campaigns across channels (traffic, lead generation, sales/conversion, retargeting). Monitored and optimized campaigns daily. Maintained lead quality with advanced conversion tracking (CPA integrations on Meta and LinkedIn). Served as main client contact ensuring satisfaction and campaign delivery. Managed ad budgets up to USD 65k per month; achieved strong ROAS across campaigns.

Account Manager at OMNI Digital Singapore

October 1, 2025 - October 1, 2025

Managed up to 10 client accounts simultaneously, primarily for e-commerce and service-based businesses (lead generation). Led new client onboarding, proposed strategies to meet KPIs, and ensured proper tracking setup before campaign launches. Executed end-to-end paid media campaigns across multiple channels, monitored day-to-day performance, and maintained client relationships. Delivered ROI-focused campaigns with weekly performance reports and actionable insights. Lead generation and CRO initiatives were central to client success.

Digital Marketing Executive at Schwieger & Partners

August 1, 2025 - August 1, 2025

Fully remote role focused on digital marketing campaigns and portfolio development. Planned and launched email campaigns (via Mailchimp), wrote copy for emails, landing pages, social posts, and newsletters. Created and optimized landing pages using CRO testing, and managed assets in Canva, Figma, Adobe Photoshop, and Illustrator. Drove paid media strategies across Meta, Google, TikTok, and LinkedIn; tracked performance in HubSpot and Google Analytics; built and documented content strategies aligned with buyer journeys. Delivered weekly/monthly performance reports with insights and optimization recommendations.

Digital Marketing Executive at Schweiger & Partners

March 1, 2024 - March 1, 2024

End-to-end digital marketing portfolio: paid media across Meta, Google, TikTok, LinkedIn; lead generation; email marketing; landing pages; CRO and A/B testing; content creation; analytics and reporting; client communications; collaboration with media and suppliers.

Freelance Digital Marketing Consultant at Self-Employed / Freelance

December 31, 2021 - December 31, 2021

Provided digital marketing services including content strategy, campaign planning, paid media management, CRO, landing pages and email marketing for various clients; delivered weekly performance reports and ROI improvements.