The brand needed to stand out in a visually saturated and competitive environment.
Inspired by the idea of offering a fresh, reliable product close to the consumer, I designed a visual system that combines simple shapes, legible typography, and colors that evoke naturalness and homemade flavor.
The process included:
— Creation of a versatile logo for packaging, signage, and social media.
— Definition of the color palette and typography for visual consistency.
— Design of price lists and printed materials.
— Photographic composition and visual content for social media.
The result is a solid and recognizable identity that communicates freshness, trust, and brand presence while maintaining simplicity and warmth.

Casa Kid, the preschool of Colegio Guayamurí, required a visual update that connected both with the school’s institutional values and with the energy and spontaneity of early childhood.

The project included redesigning the visual identity using a palette of soft, cheerful tones, friendly typography, and a playful icon system inspired by imagination, curiosity, and learning.

Additionally, I developed proposals for school uniforms and spatial environment design, applying the new graphic elements to strengthen visual coherence throughout the preschool setting.

The result is a warmer, more modern, and adaptable identity that preserves the school’s essence while reflecting the creativity and joy inherent to Casa Kid’s young students.

Zenith was developed as the personal brand of a functional fitness coach whose mission is to make fitness more accessible and sustainable for everyone.

The word Zenith represents the highest point — a metaphor for reaching one’s personal peak through dedication, patience, and discipline.

The brand’s concept combines physical and mental growth, embodying the idea that reaching your zenith is not only about strength, but also balance and perseverance.

Visually, the identity blends minimalist design with energetic forms and a dynamic color palette that conveys confidence and movement. Every element—from the logo to the supporting visuals—was designed to inspire motivation, trust, and a sense of personal achievement.

The result is a brand that empowers people to push beyond limits and discover their own version of the peak.

The brand’s connection to the legend of Pandora emerged at the height of the pandemic—a moment of global uncertainty that gave rise to a message of hope and rebuilding.

In the world of functional training, gyms are commonly referred to as “boxes,” giving the name Pandora Box a double meaning: one emotional and one literal, deeply tied to its training environment.

The logo fuses the letters P and B into a single continuous stroke, evoking Greek decorative elements and symbolizing the unity, cooperation, and unwavering energy that define its community.

This identity was crafted to embody resilience, strength, and confidence, conveying the idea that Pandora Box is not just a gym, but a place where people move forward, grow stronger, and reinvent themselves.

Todas al Mar was born from the urgent need to protect sea turtles—species essential to marine ecosystems and, ultimately, to human life itself.

The project required a strong and memorable visual identity that could convey the emotional connection between humanity and these creatures.

The concept centers on a minimal yet powerful symbol: a sea turtle hatchling within the egg that sheltered it, ready to begin its journey to the ocean.

The same lines that form the egg also evoke the shape of the beach, symbolizing both origin and continuity.

The result is a visual language that speaks of life, protection, and legacy, supported by graphic materials and advertising designed to engage contributors and foster environmental awareness.

In this project, I developed the new visual identity for Montajes Chuitos, a company specializing in the rental, transportation, and installation of event structures.

The brand needed a modern and professional image that reflected organization, dynamism, and trust—standing apart from its previous, more traditional identity.

The new logo combines a minimalist, structural design in which the icon integrates the shape of a truss—an essential element in the industry—paired with a solid and contemporary typeface.

The color palette, featuring blue, orange, and yellow, reinforces the brand’s energy and versatility, conveying both technical reliability and the excitement of major events.

Nardi Margarita needed a visual identity that reflected its connection to the Italian brand while also communicating closeness with the local audience. Based on the core values of design, comfort, and Mediterranean style, I developed a visual system that balances sophistication and warmth.

The proposal included:
• Logo redesign adapted to the regional brand
• Iconography and patterns inspired by the organic forms of the furniture
• A color palette with natural tones and coastal accents
• Social media content design, maintaining consistency with the new identity

The result is a visually cohesive and adaptable brand that preserves its Italian essence while embracing the vibrant character of Margarita.