Graphic Design Freelancer (Project-based) at DQ LIVING

Directed end-to-end design execution for digital and print campaigns, ensuring alignment with brand strategy and marketing objectives. Developed marketing assets and campaign visuals that improved audience engagement and strengthened brand consistency across multiple channels. Designed strategic presentation decks, translating complex concepts into clear visual narratives to support stakeholder communication and decision-making. Produced a wide range of branded collateral, including brochures, email templates, and event materials, maintaining consistency across all brand touchpoints.

CRO / UI / UX Intern at Philip Morris International

Implemented personalization strategies across key e-commerce journeys (Home, PLP, PDP) to enhance user experience and support conversion optimization. Built UX frameworks for segmented audiences using Optimizely, GA4, and Contentsquare, enabling data-driven decision-making. Optimized digital campaigns, including product launches and loyalty programs, to increase engagement and retention.