Are you looking to grow your brand on social media and connect with your audience through creative and consistent content? You’re in the right place! With several years of experience in paid and organic social media, I have worked with international brands such as Mercedes-Benz, Beiersdorf, and Mitsubishi. I combine strategic planning with a creative eye (thanks to my background in graphic design) to craft content that not only looks great but also drives engagement. What I offer: Custom social media posts (graphics, captions, hashtags) Content calendars tailored to your brand voice Paid social media ad setup & optimization (optional) Audience research & competitor analysis Recommendations to boost organic growth Platforms: Instagram, Facebook, TikTok, LinkedIn, X (Twitter), Pinterest Why work with me? International experience with top global brands Strategic + creative approach Reliable communication and on-time delivery Passionate about helping brands stand out online Let’s build a strong online presence for your business!

Johanna Marie Rauthe

PRO

Are you looking to grow your brand on social media and connect with your audience through creative and consistent content? You’re in the right place! With several years of experience in paid and organic social media, I have worked with international brands such as Mercedes-Benz, Beiersdorf, and Mitsubishi. I combine strategic planning with a creative eye (thanks to my background in graphic design) to craft content that not only looks great but also drives engagement. What I offer: Custom social media posts (graphics, captions, hashtags) Content calendars tailored to your brand voice Paid social media ad setup & optimization (optional) Audience research & competitor analysis Recommendations to boost organic growth Platforms: Instagram, Facebook, TikTok, LinkedIn, X (Twitter), Pinterest Why work with me? International experience with top global brands Strategic + creative approach Reliable communication and on-time delivery Passionate about helping brands stand out online Let’s build a strong online presence for your business!

Available to hire

Are you looking to grow your brand on social media and connect with your audience through creative and consistent content? You’re in the right place!

With several years of experience in paid and organic social media, I have worked with international brands such as Mercedes-Benz, Beiersdorf, and Mitsubishi. I combine strategic planning with a creative eye (thanks to my background in graphic design) to craft content that not only looks great but also drives engagement.

What I offer:
Custom social media posts (graphics, captions, hashtags)
Content calendars tailored to your brand voice
Paid social media ad setup & optimization (optional)
Audience research & competitor analysis
Recommendations to boost organic growth

Platforms:
Instagram, Facebook, TikTok, LinkedIn, X (Twitter), Pinterest

Why work with me?
International experience with top global brands
Strategic + creative approach
Reliable communication and on-time delivery
Passionate about helping brands stand out online

Let’s build a strong online presence for your business!

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Language

German
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Paid Social Specialist at OMD Germany (Omnicom Media Group)
April 1, 2023 - Present
Led paid social campaigns across Meta, LinkedIn, TikTok, Pinterest and Snapchat. Developed audience definitions and targeting strategies, planned and executed Brand Lift Studies, managed budgets and bidding, and performed A/B tests on creatives, formats, audiences, and placements. Analyzed performance metrics (CPC, CPM, CTR, ROAS), implemented pixels and third-party tracking (IAS), and prepared regular reports. Coordinated with marketing, media and client teams, liaised with agencies, advised stakeholders on paid social topics, and maintained relations with platform representatives.
Graphic Designer at KoRo Drogerie
September 30, 2022 - October 31, 2022
Designed and produced flyers, posters and brochures. Created Google Ads, Instagram Ads and Pinterest Ads using Adobe Photoshop, Illustrator and InDesign. Ensured adherence to corporate identity guidelines. Independently conceived and executed smaller creative projects. Assisted in tasting video productions. Collaborated closely with sourcing and product management.

Education

Bachelor of Honours in Graphic and Digital Design at Technical University of Shannon Midland Midwest
September 1, 2021 - September 1, 2022
Media Design & Visual Arts at Dr. Buhmann Akademie Hannover
September 1, 2019 - August 1, 2021
Diploma in Media Design & Visual Arts at Dr. Buhmann Akademie Hannover
September 1, 2019 - August 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other, Retail, Education