Project Overview:
Designed for a community of acai-lovers on the go, this brand identity packs as much punch as the bowls themselves. From bold type and juicy palettes to cheeky copy and swirl-loaded layouts, every element was built to bottle that “fresh feelin” and turn it into a movement.
My Mission:
Position BAYA BAYA as more than just an acai bar, make it a lifestyle. A feel-good ritual. The brand was built to radiate positivity, movement, and attitude from the expressive hand-lettered logo to the sunshine-swirl graphics and snappy tagline: “For that Fresh Feelin”
Project Type:
Brand Identity Design, Packaging Design, Print Design
Skills Shown:
This project demonstrates a confident grasp of colour theory, typography, and brand strategy all shaped around a mission to energise, refresh, and leave a lasting impression.
Using a strong foundation in brand design, I transformed a minimal brief into a bold, cohesive visual identity that captures BAYA BAYA’s vibrant personality and purpose.…Project Overview:
Designed for a community of acai-lovers on the go, this brand identity packs as much punch as the bowls themselves. From bold type and juicy palettes to cheeky copy and swirl-loaded layouts, every element was built to bottle that “fresh feelin” and turn it into a movement.
My Mission:
Position BAYA BAYA as more than just an acai bar, make it a lifestyle. A feel-good ritual. The brand was built to radiate positivity, movement, and attitude from the expressive hand-lettered logo to the sunshine-swirl graphics and snappy tagline: “For that Fresh Feelin”
Project Type:
Brand Identity Design, Packaging Design, Print Design
Skills Shown:
This project demonstrates a confident grasp of colour theory, typography, and brand strategy all shaped around a mission to energise, refresh, and leave a lasting impression.
Using a strong foundation in brand design, I transformed a minimal brief into a bold, cohesive visual identity that captures BAYA BAYA’s vibrant personality and purpose.WW…