Shred App

Ivan Tsankov
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SHRED is an AI-powered fitness app that delivers personalized workout programs for gym and home training. I partnered with the brand to develop high-performing social static and video ads, translating SHRED’s dynamic, coach-led experience into scroll-stopping engagement and communicate its value creative. My work focused on showcasing the app’s personalization, energy, and results-driven approach, helping drive clearly across digital platforms.