Available to hire
I am a user-centered UX/UI Designer who creates clean interfaces, clear visual identities, and collaborative design systems—grounded in structured design processes and an empathetic understanding of user needs.
Currently, I lead design initiatives at Escape Platform in Toronto, shaping branding, wireframes, and scalable design systems, while collaborating with executives, developers, and stakeholders to deliver user-focused solutions. I also contributed to LG Energy Solution’s ESG initiative, translating complex technology into accessible narratives for diverse audiences.
Experience Level
Expert
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Work Experience
UX/UI & Branding Designer at Escape Platform
April 1, 2023 - PresentBranding & Identity: Designed the company’s logo and visual identity, establishing a consistent brand presence that contributed to a high client contract success rate. Product Development: Led wireframing and UI/UX design for a social platform app, collaborating with the development team to ensure seamless implementation. Collaboration: Partnered with executives, developers, and stakeholders to align design with business objectives, contributing to the onboarding of 20+ local Toronto businesses as long-term partners. Iteration: Led user-testing cycles, incorporating feedback that improved the task success rate. Design Systems: Built scalable design systems that accelerated dev hand-off, ensuring cross-platform consistency.
Global Brand Ambassador at LG Energy Solution
May 1, 2024 - December 1, 2024Human-Centred Storytelling: Translated complex sustainability and EV battery technologies into accessible narratives, applying UX principles to simplify content for diverse audiences. Designing Engagement: Designed and delivered 33 digital contents, including animations and educational videos that visually communicated eco-friendly energy concepts. Cross-Cultural Design Thinking: Collaborated with an international team to co-develop campaigns adopted in four countries, adapting design and messaging to different cultural contexts. Industry Insight: Gained exposure to industrial design processes and corporate design strategies through executive mentoring and a plant visit.
Education
Bachelor of Design (Honours) at OCAD University
January 11, 2030 - July 1, 2025Qualifications
Industry Experience
Software & Internet, Energy & Utilities, Manufacturing
Experience Level
Expert
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