Hi, I’m Joonsoo Choi — founder and CEO focused on helping brands scale with multi-channel paid media and data-driven growth. I partner with 10+ clients on Facebook, Instagram, and Google campaigns, delivering transparent ROI and long-term value on a performance-based model.\n\nBeyond ads, I handle product sourcing, logistics, and customer experience to build sustainable brands. I’m passionate about turning insights into action and forging lasting partnerships that grow revenue and brand equity.

Joonsoo Choi

Hi, I’m Joonsoo Choi — founder and CEO focused on helping brands scale with multi-channel paid media and data-driven growth. I partner with 10+ clients on Facebook, Instagram, and Google campaigns, delivering transparent ROI and long-term value on a performance-based model.\n\nBeyond ads, I handle product sourcing, logistics, and customer experience to build sustainable brands. I’m passionate about turning insights into action and forging lasting partnerships that grow revenue and brand equity.

Available to hire

Hi, I’m Joonsoo Choi — founder and CEO focused on helping brands scale with multi-channel paid media and data-driven growth. I partner with 10+ clients on Facebook, Instagram, and Google campaigns, delivering transparent ROI and long-term value on a performance-based model.\n\nBeyond ads, I handle product sourcing, logistics, and customer experience to build sustainable brands. I’m passionate about turning insights into action and forging lasting partnerships that grow revenue and brand equity.

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Language

English
Fluent
Korean
Advanced

Work Experience

Founder & CEO at Freelance Brand Scaling Agency
April 1, 2025 - Present
Founded an agency managing multichannel ad campaigns (Facebook, Instagram, Google) for 10+ clients. Optimized paid media, boosting ROI by approximately 30% and driving over $250K in client revenue. Operated on a performance-based model, earning 10–15% of the revenue generated. Delivered transparent ROI reports, improving client retention by 25% and expanding into long-term contracts.
Founder & CEO at E-Commerce Business
August 1, 2025 - October 22, 2025
Launched and scaled a D2C brand, managing operations, marketing, and sales end-to-end. Oversaw product sourcing and logistics, maintaining 98% order accuracy and on-time fulfillment. Executed digital marketing (SEO, PPC, email, social), generating $100K+ in online sales. Improved customer service, boosting retention by 20% and raising satisfaction scores. Analyzed sales/financial data to increase profit margins by approximately 15%.
Intern at Sophie Company
May 1, 2025 - October 22, 2025
Created engaging photo, reel, and TikTok content, generating 300K+ views across 25–30 videos. Managed social media scheduling, captions, and engagement tracking to refine brand presence. Handled packaging and fulfillment with a focus on accuracy and timely delivery. Supported branding, influencer outreach, and promotional campaign development.
Part-Time Restaurant Server at 솥 고집 송도트리플스트리트
January 1, 2025 - October 22, 2025
Delivered fast, attentive service in a high-volume Korean restaurant. Managed multiple tables and orders efficiently during peak hours. Safely served hot stone pots and sizzling plates while adhering to food safety guidelines. Assisted with opening/closing duties, restocking, cleaning, and payment processing. Maintained strict compliance with health, sanitation, and food safety standards.
Founder & CEO at Freelance Brand Scaling Agency
April 1, 2025 - Present
Founded a freelance brand-scaling agency, managing multichannel ad campaigns (Facebook, Instagram, Google) for 10+ clients. Optimized paid media to boost ROI by roughly 30% and generate over $250K in client revenue. Operated on a performance-based model, earning 10–15% of the revenue generated. Delivered transparent ROI reports and improved client retention by 25%, expanding into long-term contracts.
Founder & CEO at E-Commerce Brand (D2C)
August 1, 2025 - October 22, 2025
Launched and scaled a D2C brand, overseeing operations, marketing, and sales end-to-end. Managed product sourcing and logistics, maintaining 98% order accuracy and on-time fulfillment. Executed digital marketing (SEO, PPC, email, social), generating $100K+ in online sales. Improved customer service, boosting retention by 20% and raising satisfaction scores. Analyzed sales/financial data to increase profit margins by approximately 15%.
Intern at Sophie Company
May 1, 2025 - October 22, 2025
Created engaging photo, reel, and TikTok content, generating 300K+ views across 25–30 videos. Managed social media scheduling, captions, and engagement tracking to refine brand presence. Handled packaging and fulfillment with a focus on accuracy and timely delivery. Supported branding, influencer outreach, and promotional campaign development.
Part-Time Restaurant Server at 솥 고집 송도트리플스트리트
January 1, 2025 - October 22, 2025
Delivered fast, attentive service in a high-volume Korean restaurant. Managed multiple tables and orders efficiently during peak hours. Safely served hot stone pots and sizzling plates while adhering to food safety guidelines. Assisted with opening/closing duties, restocking, cleaning, and payment processing. Maintained strict compliance with health, sanitation, and food safety standards.
Sales Associate at SUNY Korea
December 1, 2023 - October 22, 2025
OFF-ROUTINE Intern role focusing on sales support and customer service. Improved order accuracy by 15% through timely processing and adherence to procedures. Improved transaction accuracy by conducting proper POS system use and verifying information completeness. Prepared products for packaging and arrangement.
Sales Associate at Bonbliss Beauty
August 1, 2023 - October 22, 2025
Processed and fulfilled customer orders, coordinating shipments and resolving issues for timely delivery. Managed inventory through stock audits and reconciliations to maintain accuracy and efficiency. Operated manufacturing equipment, ensuring quality control and workplace safety. Accurately labeled products in compliance with regulations and verification standards.

Education

Bachelor of Science in Fashion Business Management at Fashion Institute of Technology
August 1, 2025 - October 22, 2025
Associate in Applied Science in Fashion Business Management at Fashion Institute of Technology, SUNY Korea
August 1, 2023 - June 1, 2025
Undergraduate in Computer Science and Nursing at El Camino Community College
August 1, 2020 - April 1, 2022
Bachelor of Science in Fashion Business Management at Fashion Institute of Technology
August 1, 2025 - October 22, 2025
Associate in Applied Science in Fashion Business Management at Fashion Institute of Technology, SUNY Korea
August 1, 2023 - June 1, 2025
Undergraduate in Computer Science and Nursing at El Camino Community College
August 1, 2020 - April 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education