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Senior Product Designer with 10+ years of experience across product design, design systems, accessibility, UX strategy and digital transformation. Experienced in creating scalable design foundations, design tokens, governance frameworks and AI-ready design systems that improve consistency, accessibility and delivery efficiency. Passionate about solving complex product problems through systems thinking, collaboration and user-centred design.…Senior Product Designer with 10+ years of experience across product design, design systems, accessibility, UX strategy and digital transformation. Experienced in creating scalable design foundations, design tokens, governance frameworks and AI-ready design systems that improve consistency, accessibility and delivery efficiency. Passionate about solving complex product problems through systems thinking, collaboration and user-centred design.

Jordan Love

Product Designer, UX Designer, UI Designer, +1

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Senior Product Designer with 10+ years of experience across product design, design systems, accessibility, UX strategy and digital transformation. Experienced in creating scalable design foundations, design tokens, governance frameworks and AI-ready design systems that improve consistency, accessibility and delivery efficiency. Passionate about solving complex product problems through systems thinking, collaboration and user-centred design.…Senior Product Designer with 10+ years of experience across product design, design systems, accessibility, UX strategy and digital transformation. Experienced in creating scalable design foundations, design tokens, governance frameworks and AI-ready design systems that improve consistency, accessibility and delivery efficiency. Passionate about solving complex product problems through systems thinking, collaboration and user-centred design.

Available to hire

Senior Product Designer with 10+ years of experience across product design, design systems, accessibility, UX strategy and digital transformation. Experienced in creating scalable design foundations, design tokens, governance frameworks and AI-ready design systems that improve consistency, accessibility and delivery efficiency. Passionate about solving complex product problems through systems thinking, collaboration and user-centred design.

Skills

Figma

Product Design

Web Design

Experience Level

Figma

Expert

Product Design

Expert

Web Design

Expert

Language

English

Fluent

Work Experience

Senior Product Designer at HCF

January 1, 2026 - June 1, 2026

Established design system governance processes and component lifecycle frameworks to improve consistency, scalability and cross-team collaboration. Developed a design token architecture prototype using Style Dictionary, creating a foundation for future theming, accessibility and scalable design-to-code workflows. Defined accessibility standards, compliance guidelines and quality assurance processes aligned to WCAG and digital best practices. Conducted audits across design, CMS and live products to identify design debt, inconsistencies and opportunities for systemisation. Created design system strategy, roadmap and business case to align design, engineering and business stakeholders around a shared vision. Explored AI-ready and machine-readable design foundations to support future automation, scalability and emerging product capabilities.

Senior Product Designer at Harvey Norman

July 1, 2018 - November 1, 2025

Led evolution of scalable design systems supporting multiple international e-commerce brands, improving consistency and accelerating delivery across teams. Partnered with product, engineering and business stakeholders to deliver customer-facing experiences focused on usability, accessibility and commercial outcomes. Designed and validated new product experiences through research, prototyping and testing, balancing user needs with business objectives. Established scalable workflows and design practices that improved collaboration, design quality and implementation efficiency. Contributed to strategic product initiatives spanning UX, accessibility, design operations and system governance.

UI/UX Designer at Harvey Norman NZ

February 1, 2017 - June 1, 2018

Created reusable UI components, documentation and front-end assets supporting scalable digital experiences. Delivered high-performing e-commerce experiences through prototyping, experimentation and optimization. Collaborated with global brands including Samsung, Panasonic, Fitbit and GoPro to create conversion-focused customer experiences.

Freelance Product Designer at Jordan Love

January 1, 2013 - Present

Delivered product design, design systems, e-commerce and CMS solutions for clients across multiple industries. Worked directly with stakeholders to define requirements, design user experiences and deliver scalable digital products end-to-end.

Web Designer & Tutor at Codex DLD

January 1, 2011 - January 1, 2013

Led digital media initiatives including website design, online learning platform development and training delivery. Delivered government-funded and enterprise programs for organizations including KPMG, HSBC, SpecSavers and Standard Bank, contributing to strong employment outcomes for participants.

Frontend Developer at Infuse Internet

January 1, 2011 - January 1, 2013

Designed and developed WordPress websites while providing technical support and hosting services. Built a strong foundation in front-end development, user experience and digital product delivery.