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I'm Joshua Sinclair Donald, a strategic brand and digital designer with 10+ years of experience, helping founders and growth-stage businesses discover what makes them different and why it matters. I work hands-on as an ongoing creative partner, blending research-led brand strategy with visual identity, UX/UI, and digital design. My entrepreneurial background, including co-founding an independent record label, helps me balance strategic thinking with execution under pressure.…I'm Joshua Sinclair Donald, a strategic brand and digital designer with 10+ years of experience, helping founders and growth-stage businesses discover what makes them different and why it matters. I work hands-on as an ongoing creative partner, blending research-led brand strategy with visual identity, UX/UI, and digital design. My entrepreneurial background, including co-founding an independent record label, helps me balance strategic thinking with execution under pressure.

Joshua Sinclair Donald

Brand Designer, UX Designer, Web Designer, +5

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I'm Joshua Sinclair Donald, a strategic brand and digital designer with 10+ years of experience, helping founders and growth-stage businesses discover what makes them different and why it matters. I work hands-on as an ongoing creative partner, blending research-led brand strategy with visual identity, UX/UI, and digital design. My entrepreneurial background, including co-founding an independent record label, helps me balance strategic thinking with execution under pressure.…I'm Joshua Sinclair Donald, a strategic brand and digital designer with 10+ years of experience, helping founders and growth-stage businesses discover what makes them different and why it matters. I work hands-on as an ongoing creative partner, blending research-led brand strategy with visual identity, UX/UI, and digital design. My entrepreneurial background, including co-founding an independent record label, helps me balance strategic thinking with execution under pressure.

Available to hire

I’m Joshua Sinclair Donald, a strategic brand and digital designer with 10+ years of experience, helping founders and growth-stage businesses discover what makes them different and why it matters. I work hands-on as an ongoing creative partner, blending research-led brand strategy with visual identity, UX/UI, and digital design. My entrepreneurial background, including co-founding an independent record label, helps me balance strategic thinking with execution under pressure.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Brand & Digital Designer at KLC Consulting

January 1, 2026 - Present

Brand strategy, visual identity, and digital design for a specialist music industry accountant — repositioning three decades of expertise and delivering a single-page site built for trust signalling to referred prospects.

UX & Web Designer at Edge Connect

January 1, 2025 - Present

Strategic web design and UX for B2B fintech market entry - translated complex trading infrastructure into a site that developers and CTOs can evaluate at speed.

Lead UX Designer at Virgin Start Up

January 1, 2023 - January 1, 2024

Led UX strategy and redesign of Virgin StartUp's online presence and loan application flow via Goldfish Agency. Restructured information architecture around user intent, improving completion rates and mobile engagement, and developed a modular design system balancing Virgin brand standards with modern UI patterns.

UX Designer at Virgin StartUp

January 1, 2023 - Present

Led UX strategy and redesign of Virgin StartUp's online presence and loan application flow. Restructured information architecture around user intent, improving completion rates and mobile engagement, and developed a modular design system balancing Virgin brand standards with modern UI patterns

Brand & Digital Partner at Elevate Group

January 1, 2022 - Present

Ongoing creative partner handling brand identity, website, digital presence, and strategic messaging for a B2B sales acceleration company. Led full brand setup including positioning strategy, visual identity, and conversion-focused Framer website. Now in the fourth year of the partnership, evolving the brand and digital system as the business scales into new services and markets.

Brand & Digital Designer at Elevate Group

January 1, 2022 - Present

Co-Founder & Creative Director at Dama Dama

January 1, 2018 - Present

Co-founded independent record label with electronic music duo Maribou State. Led brand strategy, visual identity, e-commerce platform (Shopify), and editorial content direction, growing the label from music-only into a lifestyle brand

Co-Founder & Creative Director at Dama Dama

January 1, 2017 - January 1, 2025

Co-founded independent record label with electronic music duo Maribou State, operated as a subsidiary of Ninja Tune. Led brand strategy, visual identity, e-commerce platform (Shopify), and editorial content direction, growing the label from music-only into a lifestyle brand.

Strategic Brand & Creative Partner at J Sinclair Studio

January 1, 2016 - Present

Independent creative practice helping founders and growth-stage businesses find what makes them different, why it matters, and how to communicate it.

Freelance Brand & Digital Designer at J Sinclair Studio

January 1, 2016 - Present

Strategic brand and digital design for startups, scale-ups, and established businesses - ongoing creative partner across brand strategy, visual identity, UX/UI, and Framer development

Graphic Designer & Account Executive at The Social Media Strategist (Agency)

January 1, 2012 - December 31, 2014

First agency role in London - client relationships, campaign strategy, and project delivery