Josyy Kay

Available to hire

Hi, I'm Jossy! I specialize in strategic graphic design, brand identity systems, and children's book illustrations.

About

Hi, I’m Jossy! I specialize in strategic graphic design, brand identity systems, and children’s book illustrations.

Whether you’re launching a brand from scratch, building high-converting pitch decks, or seeking rich, expressive visual storytelling for a book project, I bring creative concepts to life with clean aesthetics and attention to detail.

My core specialties include:
• Brand Identity & Logo Design (Visual Systems, Style Guides)
• Children’s Book Illustration (Character Design, Storyboarding, Spreads)
• Pitch Decks, Infographics & Presentation Design
• Marketing & Social Media Creatives
• Catalogs, Brochures & Print Media

I collaborate closely with clients to ensure every design aligns with their vision and audience. Drop me a message with your project brief—let’s build something memorable together!

Industry experience

  • Media & Entertainment
  • Consumer Goods
  • Other
  • Education
  • Professional Services
  • Retail

Projects · 22

This is some artworks that I did for school at Vietnam. It took 2 weeks to finished.

  • Book Cover Designer
  • Book Illustrator
  • Children’s Book Illustrator
  • +2

The book I made for my old client

  • Book Cover Designer
  • Book Illustrator
  • Children’s Book Illustrator
  • +2

Pony's adventure is a brave and exciting little girl's adventure. I hope you like it.

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +5

the book I did for my client from Upwork

  • Book Illustrator
  • Brand Designer
  • Children’s Book Illustrator
  • +2

Most seed-stage founders lose investors by slide 3 — not because the idea is weak, but because the deck buries it. ShelfPilot is a 16-slide investor pitch deck I designed for a concept startup: AI demand planning for independent grocers. It runs the full seed narrative, problem, product, why now, market, traction, ask, on a dark navy and green visual system with big-number stat callouts, a native traction chart, and a product UI mockup built directly into the slides. Designed in PowerPoint, fully editable in Google Slides.

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2

A corporate deck is usually the first thing a prospect sees after the website, and most look nothing like the brand that sent them. LUMORA is an 8-slide company presentation I designed for a concept business advisory firm: a logo-led cover, service pillars, a four-card challenge grid, a numbered three-step methodology, a clean quarterly revenue chart, and a stat-driven outcome slide, all on one navy-and-teal system with disciplined spacing and typography. Compact enough to email, sharp enough to open a meeting. Built in PowerPoint, fully editable in Google Slides.

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2

The hardest deck to design is the one that arrives as a spreadsheet. Routiva is a 20-slide quarterly network performance review I designed for a concept logistics company, a data-heavy executive deck that consolidates 14 spreadsheet tabs, 1,248 cells, 37 disconnected charts, and 11 competing KPI definitions into one business story with five clear decisions. Full-sentence verdict headlines, directly labeled charts, color-coded performance tables, and decision-rule callouts turn raw operations data into an argument a leadership team can act on. Built in PowerPoint, editable in Google Slides.

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2

Logo and Brand Identity Design for multiple brands Keywords: Logo Design, Branding, Brand Identity Design, Brand Guidelines, Logo Designer, Graphic Design, Brand Strategy & Brand Development

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2

Logo and Brand Identity Design for multiple brands Keywords: Logo Design, Branding, Brand Identity Design, Brand Guidelines, Logo Designer, Graphic Design, Brand Strategy & Brand Development

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2

Logo and Brand Identity Design for multiple brands Keywords: Logo Design, Branding, Brand Identity Design, Brand Guidelines, Logo Designer, Graphic Design, Brand Strategy & Brand Development

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2

A curated collection of custom brand identity kits created for different businesses and personal brands. Each project was designed to build a clear, consistent, and professional visual presence through logo design, color palettes, typography, and supporting brand assets. The goal was to create brand systems that are both visually strong and practical for real use across digital and print platforms.

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2

This project showcases a series of social media designs created for a modern café brand. The goal was to develop a warm and premium visual identity suitable for promoting coffee, pastries, and café specialties. The designs use elegant typography, balanced layouts, and soft natural color tones to create a cozy and inviting atmosphere. The final visuals were designed for Instagram marketing, helping the brand present its menu and café experience in a clean, stylish, and consistent way.

  • Book Illustrator
  • Brand Designer
  • Brand Strategist
  • +2

Work experience· 4 roles

Lead Brand & Visual Designer · Freelance / Independent PracticeJan 2022 – Present · 4 yrs 11 mos

Designed and delivered 25+ end-to-end brand identity systems for international startups and small businesses, ensuring cohesive brand presence across print and digital touchpoints. Illustrated and formatted multiple children’s picture books with 100% first-pass acceptance for Amazon KDP and IngramSpark technical specifications. Developed investor pitch decks and sales collateral to help startups communicate value to stakeholders, managing projects from discovery and mood boarding to final vector export delivery and print-ready PDFs.

Senior Brand Identity & Graphic Designer · Brand & Visual Identity Design StudioMar 2021 – Present · 5 yrs 9 mos

Partnered with startups, small business owners, and creative agencies to build comprehensive visual brand identities and high-impact marketing collateral. Key Workflow & Deliverables: • Designed end-to-end brand identity packages, including primary/secondary logos, typography rules, color palettes, and brand guidelines. • Created investor pitch decks, infographics, product catalogs, and marketing brochures designed to convert leads. • Developed custom social media template packs and web graphics to maintain cohesive brand presence across platforms.

Lead Illustrator & Character Designer · Independent Publishing & Studio FreelanceFeb 2021 – Present · 5 yrs 10 mos

Provided end-to-end illustration services for self-publishers and authors, taking projects from initial manuscript to print-ready formats. Key Workflow & Deliverables: • Created character design sheets, facial expression guides, and color systems to ensure visual continuity throughout 24–32 page children's books. • Storyboarded full-bleed spreads, page layouts, and thumbnail concepts based on author manuscript briefs. • Delivered CMYK high-resolution print-ready files (300 DPI) adhering strictly to Amazon KDP and IngramSpark formatting standards.

Graphic Designer & Visual Illustrator · Creative Design StudioFeb 2020 – Dec 2021 · 1 yr 11 mos

Education

Bachelor of Arts (B.A.) in Fine & Applied Arts / Visual Communication · Federal University of Technology Akure (FUTA)2017 – 2021

Concentrated on visual fundamentals, color theory, digital illustration techniques, and brand identity design. Specialized in narrative illustration, character design, and print publication layout.

Professional Certificate in Children's Book Illustration & Digital Publishing · School of Visual Storytelling2022 – 2023

Comprehensive training in character consistency, visual storytelling, page layout composition, print preparation (CMYK/Bleed), and Adobe Creative Suite master tools (Illustrator, Photoshop, InDesign).

Bachelor of Arts (B.A.) in Fine & Applied Arts / Visual Communication · Federal University of Technology Akure (FUTA)2017 – 2021

Certifications and awards· 5

Adobe Certified Professional in Graphic Design & Illustration2023 – 2024

Certified proficiency in Adobe Illustrator, Photoshop, and InDesign for advanced vector graphics, digital rendering, brand systems, and multi-page print layout.

Certificate in Children's Book Illustration & Print Preparation2022 – 2023

Specialized qualification covering character design consistency, storyboarding, CMYK color management, and Amazon KDP & IngramSpark technical print formatting.

Adobe Certified Professional in Graphic Design & Illustration — Adobe / Certiport2021 – 2026
Certificate in Children’s Book Illustration & Print Preparation — Digital Publishing Academy2021 – 2026

Testimonials · 5.0 from 3 reviews

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