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I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_…I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_

Jovana Vieira

Product Designer, UX Designer, UI Designer, +1

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I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_…I'm a designer from... Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it. --- Employment and project experience Senior Designer Apple Inc. _January 2017 - March 2017_ UX Designer Airbnb Inc. _January 2019 - March 2019_

Available to hire

Brazil

I’m a designer from…

Give an introduction about yourself, who are you, what are your most important skills and what differentiates you from other designers. This is the first thing clients will see. They are often interested in sector experience and knowledge, so please mention it.

Employment and project experience

Senior Designer Apple Inc.
January 2017 - March 2017

UX Designer Airbnb Inc.
January 2019 - March 2019

Skills

Product Design

Brand Identity

Web Design

Experience Level

Product Design

Expert

Brand Identity

Expert

Web Design

Expert

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Senior Service Designer at Gupy

January 1, 2024 - December 31, 2025

Designed and orchestrated end-to-end journeys across a multi-product HR ecosystem (People, Access, Accounts), addressing systemic fragmentation. Led qualitative and quantitative discovery with HR leaders and B2B clients to uncover adoption blockers beyond interface-level issues. Re-architected information architecture to eliminate duplicated flows, clarify ownership, and reduce cross-squad dependency conflicts. Produced service blueprints and system maps used as strategic artifacts to align roadmap decisions across multiple teams.

Senior Design Consultant at The C Collective

January 1, 2023 - December 31, 2024

Led service design engagements for organizations facing unclear product direction, fragmented services, and scaling challenges. Diagnosed systemic issues, reframed problem spaces, and translated ambiguity into structured opportunity areas. Supported project planning, stakeholder alignment, and proposal development focused on client pain points rather than deliverables.

Senior Product Designer at Efí (Gerencianet)

January 1, 2023 - December 31, 2023

Led end-to-end discovery for credit and receivables products serving SMBs, combining qualitative interviews and large-scale quantitative analysis. Identified behavioral patterns related to cash-flow predictability and trust, reshaping the strategy for receivables-based credit products. Designed and validated secure, transparent product flows in close collaboration with engineering and compliance teams. Improved adoption and significantly reduced support demand by clarifying fees, simulations, and credit conditions.

Service Designer at Dock

January 1, 2020 - December 31, 2022

Led research and design across complex fintech platforms including Pix, SDKs, BaaS/FaaS, and international remittances. Designed and validated Pix Whitelabel and Instant Payments SDK solutions, reducing developer onboarding friction. Conducted extensive Developer Experience research and reorganized developer portal information architecture. Mediated decisions between product, engineering, and compliance in regulated, high-risk environments, informing strategic pivots.

Architect & Interior Designer at Jovana Vieira Arquitetura

January 1, 2010 - December 31, 2020

Led full-cycle architectural and interior design projects, from user briefing to execution, coordinating multidisciplinary teams. Developed strong systemic and spatial reasoning applied later to complex digital ecosystems. Conducted research on global cohousing models, selected for academic publication. Built early UX sensibilities through spatial journeys, human-centered decision-making, and system constraints.