Marketing Specialist at Take a Hike Foundation

Lead digital marketing efforts across all campaigns, including strategy, paid ads, audience targeting and performance optimization. During one major campaign, this work drove the majority of donations and contributed to over $50,000 raised. Plan, write and design the quarterly newsletter, creating content that deepens supporter connection and evolves the layout, voice and design for better engagement. Own content strategy and publishing across social media and email platforms, creating stories that build connection, grow brand awareness and strengthen community engagement. Increase impressions by over 70 percent and more than double annual follower growth within one year by delivering consistent, relevant and engaging content. Manage and optimize website content with a focus on SEO, user experience and visual clarity, regularly updating pages to support campaigns, improve navigation and increase traffic. Strengthen the organization’s visual identity across digital and print materials

Marketing & Social Media Manager at Kindr World

Developed and implemented a mission-aligned social media strategy to promote social impact, increasing brand visibility and audience engagement. Created content strategies and visual assets highlighting animal welfare, sustainability, and tech for good. Researched and curated storytelling content to support social media campaigns, positioning the brand as a credible voice in social impact conversations.

Marketing: Social Media & Graphic Design at Willow Glen Systems

Executed data-informed social media strategies, resulting in notable growth in impressions, followers and engagement. Managed content publishing and community engagement to boost brand visibility in a highly technical B2B space. Maintained the website and produced marketing collateral, internal assets to support brand and sales operations. Analyzed performance reports and trends insights to refine strategy, enhance content effectiveness, and support data-driven decision-making.

Marketing: Social Media & Graphic Design at Lincoln Electric Canada

Created branded social media content and visual assets that supported consistent content growth in engagement and followers. Designed and produced print and digital materials including brochures, banners, and campaign collateral. Contributed to both paid and organic marketing strategies through cross-functional collaboration and creative execution.

Web & Graphic Designer at Bakker Research International Ltd.

Crafted and optimized websites and landing pages with a focus on strong visuals, UX and conversion. Generated digital marketing assets, product mock-ups, web templates, and tutorial content. Served as Affiliate Manager during SaaS launches, managing communications and partner relationships.

Marketing: Social Media & Graphic Design at Willowglen Systems

Executed data-informed social media strategies, resulting in notable growth in impressions, followers, and engagement. Managed content publishing and community engagement on social media to boost brand visibility in a highly technical B2B space. Maintained the website and produced marketing collateral. Analyzed performance reports and trend insights to refine strategy and improve outcomes.

Marketing: Social Media & Graphic Design at Lincoln Electric Canada

Created and executed social media campaigns and graphic design for brand visibility across digital channels; maintained website; produced marketing collateral; analyzed performance data and updated strategy.