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Hi, I'm Jacob M. Perkins—a Growth-Focused Digital Marketing Specialist with a proven ability to develop and execute comprehensive growth marketing strategies for B2B SaaS products, driving customer acquisition and market awareness from pre-revenue stages. I bring expertise in multi-channel campaign optimization, lead generation funnel management, and data-driven decision making using analytics platforms. I've had success collaborating remotely with cross-functional teams to deliver measurable results in fast-paced environments.…Hi, I'm Jacob M. Perkins—a Growth-Focused Digital Marketing Specialist with a proven ability to develop and execute comprehensive growth marketing strategies for B2B SaaS products, driving customer acquisition and market awareness from pre-revenue stages. I bring expertise in multi-channel campaign optimization, lead generation funnel management, and data-driven decision making using analytics platforms. I've had success collaborating remotely with cross-functional teams to deliver measurable results in fast-paced environments.

Jake Michael Perkins

Growth Marketer, Marketing Strategist, Content Creator, +2

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Hi, I'm Jacob M. Perkins—a Growth-Focused Digital Marketing Specialist with a proven ability to develop and execute comprehensive growth marketing strategies for B2B SaaS products, driving customer acquisition and market awareness from pre-revenue stages. I bring expertise in multi-channel campaign optimization, lead generation funnel management, and data-driven decision making using analytics platforms. I've had success collaborating remotely with cross-functional teams to deliver measurable results in fast-paced environments.…Hi, I'm Jacob M. Perkins—a Growth-Focused Digital Marketing Specialist with a proven ability to develop and execute comprehensive growth marketing strategies for B2B SaaS products, driving customer acquisition and market awareness from pre-revenue stages. I bring expertise in multi-channel campaign optimization, lead generation funnel management, and data-driven decision making using analytics platforms. I've had success collaborating remotely with cross-functional teams to deliver measurable results in fast-paced environments.

Available to hire

Hi, I’m Jacob M. Perkins—a Growth-Focused Digital Marketing Specialist with a proven ability to develop and execute comprehensive growth marketing strategies for B2B SaaS products, driving customer acquisition and market awareness from pre-revenue stages.

I bring expertise in multi-channel campaign optimization, lead generation funnel management, and data-driven decision making using analytics platforms. I’ve had success collaborating remotely with cross-functional teams to deliver measurable results in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director of Customer Retention at Imply Business, Boston, MA

January 1, 2023 - December 31, 2024

Led development and execution of comprehensive growth marketing strategies focusing on customer retention and revenue growth across multi-channel campaigns.

Director of Marketing

January 1, 2021 - December 31, 2023

Developed and implemented integrated marketing services aligned with strategic growth objectives. Led a nine-person marketing and demand-gen team, established performance metrics and reporting frameworks, and drove an uplift in productivity by 40%. Optimized customer journeys and go-to-market strategies for new product launches, improving funnel conversion and contributing to stronger ARR.

Director of Marketing at Imply Business, Boston, MA

January 1, 2021 - December 31, 2023

Led development and execution of comprehensive growth marketing strategies for B2B SaaS products, driving customer acquisition and market awareness.

Senior Marketing Operations Manager

January 1, 2019 - December 31, 2021

Led development and execution of comprehensive growth marketing strategies, transforming customer retention programs into data-driven acquisition engines. Implemented lifecycle and multi-channel marketing workflows, integrating analytics and automation tools to optimize campaigns. Built reporting dashboards and KPIs to inform budget decisions, and collaborated with cross-functional teams across product, sales, and engineering to ensure consistent messaging and program alignment.

Senior Marketing Manager, Marketing Operations at Imply Business, Boston, MA

January 1, 2019 - December 31, 2021

Developed and optimized marketing operations, automation stacks, analytics, and multi-channel campaigns to improve ROI.

Senior Marketing Manager, Customer Communities at Imply Business, Boston, MA

January 1, 2018 - December 31, 2019

Built and managed customer community platforms and engagement initiatives.

Seasonal Marketing Director / Strategic Advisor at Various Clients

January 1, 2012 - December 31, 2017

Provided strategic leadership for seasonal campaigns and product launches; established scalable go-to-market strategies.