I am a Systems and Computing Engineer with 13+ years of experience across technology, web development, technical support, IT operations, project management, and technical leadership. I lead development teams and end-to-end web projects, connecting business goals with scalable digital solutions. I specialize in WordPress, HubSpot, Shopify, and Webflow, with practical experience in PHP, JavaScript, HTML, CSS, SQL databases, APIs, and third-party integrations. I also focus on technical SEO, web performance, Core Web Vitals, analytics, automation, QA standards, and delivery processes. I apply AI tools to support analysis, documentation, project management, workflow optimization, and decision-making.

Juan Diego Bartolo González

I am a Systems and Computing Engineer with 13+ years of experience across technology, web development, technical support, IT operations, project management, and technical leadership. I lead development teams and end-to-end web projects, connecting business goals with scalable digital solutions. I specialize in WordPress, HubSpot, Shopify, and Webflow, with practical experience in PHP, JavaScript, HTML, CSS, SQL databases, APIs, and third-party integrations. I also focus on technical SEO, web performance, Core Web Vitals, analytics, automation, QA standards, and delivery processes. I apply AI tools to support analysis, documentation, project management, workflow optimization, and decision-making.

Available to hire

I am a Systems and Computing Engineer with 13+ years of experience across technology, web development, technical support, IT operations, project management, and technical leadership. I lead development teams and end-to-end web projects, connecting business goals with scalable digital solutions. I specialize in WordPress, HubSpot, Shopify, and Webflow, with practical experience in PHP, JavaScript, HTML, CSS, SQL databases, APIs, and third-party integrations.

I also focus on technical SEO, web performance, Core Web Vitals, analytics, automation, QA standards, and delivery processes. I apply AI tools to support analysis, documentation, project management, workflow optimization, and decision-making.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Head of Technology at Made Simpler
September 1, 2025 - Present
Led the company technology strategy, bridging executive leadership and the technical team; aligned business goals with delivery, coordinated web projects, technical priorities, development standards, documentation, QA, and continuous improvement processes. Oversaw delivery across WordPress, HubSpot, Shopify, and Webflow, including performance, technical SEO, tracking, and integrations. Coordinated internal teams and external contractors in remote environments, maintaining visibility over scope, timelines, quality, and execution. Contributed to the development and review of custom solutions using PHP, JavaScript, HTML, CSS, CMS platforms, APIs, and automations. Implemented AI tools to improve analysis, documentation, operational efficiency, and project management workflows.
Head of Development at Made Simpler
April 1, 2024 - September 1, 2025
Led the development team, defining technical standards, best practices, and quality guidelines for web projects. Planned deliveries, tracked progress, and supported deadline compliance with internal teams, stakeholders, and external contractors. Developed custom modules, web pages, email templates, workflows, and integrations in WordPress and HubSpot. Ensured technical decisions were aligned with project objectives, user experience, scalability, and long-term maintainability.
Web Developer at Made Simpler
April 1, 2023 - April 1, 2024
Developed websites, custom modules, web pages, blogs, email templates, and workflows in WordPress and HubSpot. Implemented solutions using PHP, JavaScript, HTML, and CSS, including integrations with external tools and third-party services. Provided technical support, maintenance, and continuous improvements for production web projects.
HubSpot Front-End Developer / HubSpot Developer at Virtual Emily
October 1, 2022 - April 1, 2023
Developed custom modules, web pages, landing pages, blogs, and email templates in HubSpot. Worked with JavaScript, HTML, CSS, PHP, and APIs to customize web solutions and support integrations.
Front-End Developer at ZJ Events
January 1, 2022 - April 1, 2023
Developed WordPress sites, managed HubSpot implementations, and supported integrations with third-party applications.
Junior Advanced Software Development Engineer at Heinsohn Business Technology
December 1, 2021 - January 1, 2022
Supported and developed new features for enterprise systems using PHP and databases; maintained existing features, troubleshooting in international projects.
Web Developer at ON THE FUZE
July 1, 2021 - December 1, 2021
Developed landing pages, blogs, forms, email templates, and custom modules for WordPress and HubSpot projects; implemented front-end with CSS, HTML, HubL, JavaScript, and jQuery.
Support and Software Engineer at Presta en Línea
January 1, 2020 - July 1, 2021
Supported WordPress/PHP platforms and developed improvements using PHP, JavaScript, jQuery, Ajax, Bootstrap, HTML, CSS; managed MySQL databases, API integrations, and production systems, users, permissions, and backups.
IT Department Director at Instituto INEC
May 1, 2013 - January 1, 2020
Led IT department operations, technical support, internal systems, user administration; managed servers, databases, backups, institutional email, licensing, inventory, and vendor relationships; implemented security and access policies.
Technology Consultant at COBIS SAS
January 1, 2018 - December 1, 2019
Managed servers, backups, corporate email, computers, network resources, security systems, licensing, and user support.
Software Development Engineer at Gestiones y Soluciones de Colombia
October 1, 2012 - April 1, 2013
Participated in analysis, design, development, and implementation of applications using PHP, JavaScript, jQuery, Ajax, HTML, CSS, MySQL, and PostgreSQL.

Education

Systems and Computing Engineer at University of Caldas
January 11, 2030 - January 1, 2010

Qualifications

Generative AI Professional Certification - CertiProf
January 11, 2030 - May 16, 2026
Data Science & Generative AI Specialization with Python - Smart Data
January 11, 2030 - May 16, 2026
Professional Certificate: Project Management with Artificial Intelligence - doingGlobal
January 11, 2030 - May 16, 2026
Scrum Master Professional Certificate - CertiProf
January 11, 2030 - May 16, 2026
Scrum Foundation Professional Certification - CertiProf
January 11, 2030 - May 16, 2026
HubSpot CMS for Developers - HubSpot Academy
January 11, 2030 - May 16, 2026
Remote Work Professional Certification - CertiProf
January 11, 2030 - May 16, 2026
Lean Six Sigma White Belt Professional Certification - CertiProf
January 11, 2030 - May 16, 2026
Cybersecurity Awareness - CertiProf
January 11, 2030 - May 16, 2026
AWS Certified Cloud Practitioner - AWS
January 11, 2030 - May 16, 2026
JavaScript Pro / JavaScript - Cursos Dev / Coderhouse
January 11, 2030 - May 16, 2026
UX/UI Design - Coderhouse
January 11, 2030 - May 16, 2026
EF SET English Certificate 69/100
January 11, 2030 - May 16, 2026

Industry Experience

Software & Internet, Education, Professional Services, Media & Entertainment, Other