Juan Diego Bartolo González

Led the company technology strategy, bridging executive leadership and the technical team; aligned business goals with delivery, coordinated web projects, technical priorities, development standards, documentation, QA, and continuous improvement processes. Oversaw delivery across WordPress, HubSpot, Shopify, and Webflow, including performance, technical SEO, tracking, and integrations. Coordinated internal teams and external contractors in remote environments, maintaining visibility over scope, timelines, quality, and execution. Contributed to the development and review of custom solutions using PHP, JavaScript, HTML, CSS, CMS platforms, APIs, and automations. Implemented AI tools to improve analysis, documentation, operational efficiency, and project management workflows.

Led the development team, defining technical standards, best practices, and quality guidelines for web projects. Planned deliveries, tracked progress, and supported deadline compliance with internal teams, stakeholders, and external contractors. Developed custom modules, web pages, email templates, workflows, and integrations in WordPress and HubSpot. Ensured technical decisions were aligned with project objectives, user experience, scalability, and long-term maintainability.

Developed websites, custom modules, web pages, blogs, email templates, and workflows in WordPress and HubSpot. Implemented solutions using PHP, JavaScript, HTML, and CSS, including integrations with external tools and third-party services. Provided technical support, maintenance, and continuous improvements for production web projects.