HIDEOUT FESTIVAL — USER PURCHASE JOURNEY

Project: Hideout Festival 2026 — A Sensory Digital Journey For the 2026 edition of Hideout Festival, I led a complete digital overhaul to align the brand’s online presence with its young, high-energy audience. The mission: transform a standard event website into an immersive, sensory adventure that simplifies the path to purchase.

Key Achievements:

Experiential UI/UX: Developed a “sensory-first” design language that mirrors the festival’s atmosphere, using bold visuals and fluid transitions to engage users from the first click.

Optimized Booking Flow: Redesigned the ticketing journey to reduce friction, making the transition from “information seeking” to “ticket purchased” seamless and mobile-optimized.

On-Site Utility: Concepted a “Dual-Phase” UX—shifting from an aspirational pre-event site to a functional, geolocation-based guide to help festival-goers navigate stages and schedules in real-time.

Innovation & Branding: Implemented modern design trends to capture the Gen Z/Millennial market, ensuring the festival stands out in a competitive global market.