Results-driven Senior Product Designer and Design Lead with over 8 years of expertise architecting end-to-end UX/UI solutions, design systems, and conversion rate optimization (CRO) strategies for B2B SaaS, enterprise, FinTech, mobile, and e-commerce platforms. Demonstrated history of generating $500M+ in client value and scaling conversion metrics by 25 to 40 percent through rigorous user research, data-informed design thinking, usability evaluations, and iterative A/B testing. As the founder of CRO Jungle, successfully collaborated with global category leaders including BCG, Bayer, Kraft Heinz, and NASCAR. Possesses advanced technical proficiency spanning Figma, Adobe Creative Suite, Webflow, rapid prototyping, responsive architecture, and WCAG 2.1 accessibility compliance, paired with cross-functional Agileleadership across Product, Engineering, Marketing, and Growth organizations.
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