Available to hire
Full Stack Product Designer with 8+ years of remote international experience across UI/UX, visual & graphic design, mobile and web app design, and user research. I lead design strategy end-to-end—from discovery and research through wireframes, prototypes, design systems, and usability validation.
Founder of CRO Jungle, driving CRO and CX strategy that has contributed to over $500M in client value. I’m Figma expert, award-winning designer, and an active mentor/speaker—focused on building clear, high-performing products and conversion-ready experiences.
Experience Level
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Work Experience
Senior Web Designer (Visual Designer) at University Canada West
February 1, 2023 - May 1, 2023Designed high-performing marketing landing pages as Visual Designer, improving conversion rates. Optimized visual communication and graphic design assets to strengthen brand perception and digital visibility. Implemented A/B testing on landing pages to refine key elements and maximize engagement and conversions. Enhanced visual hierarchy and readability to improve user journey and increase inquiries and sign-ups. Tracked KPIs for consistent growth in lead generation.
Senior Web Designer (Visual Designer) at University Canada West (ucanwest.ca)
February 1, 2023 - May 31, 2023Designed high-performing marketing landing pages as visual designer, boosting conversion rates for the university. Led optimization of visual communication and graphic design assets to improve brand perception and digital visibility. Implemented A/B testing on landing pages to refine key elements and maximize engagement and conversions, tracked KPIs to drive growth in inquiries and sign-ups.
User Experience Designer (Web Designer / User Researcher) at The University of Tulsa
November 1, 2022 - February 1, 2023Led a UX audit and user research initiative on the university website, identifying optimization opportunities. Conducted heuristic analysis and competitive mapping to guide redesign strategy. Designed content architecture and streamlined user flows to reduce bounce rates and increase session duration. Created wireframes, mood boards, and a user-centric visual design/UI improving usability and satisfaction ratings.
User Experience Designer (Web Designer / User Researcher) at The University of Tulsa (utulsa.edu)
November 1, 2022 - February 28, 2023Led a UX audit and user research initiative on the university website, identifying optimization opportunities. Conducted heuristic analysis and competitive mapping to guide redesign strategy. Designed content architecture and streamlined user flows to reduce bounce rate and increase session duration. Created wireframes, mood boards, and a user-centric visual design/UI to improve usability and satisfaction metrics.
Founder & Chief Growth and Creative Officer (Full Stack Product Designer / UI/UX Designer) at CRO Jungle (crojungle.com)
July 1, 2022 - PresentLed a fully remote UI/UX and product design team delivering user research, wireframing, prototyping, mobile app design, web design, web app design, and high-fidelity visual design for international clients. Built a conversion rate optimization (CRO) and customer experience (CX) strategy across client portfolios, contributing to $500M+ in cumulative client value. Oversaw visual design, brand identity, graphic design assets, and creative direction for a subscription-based flexible design service model. Conducted user research, usability testing, and A/B testing to validate design decisions, manage client relationships, and govern design systems and quality across multiple concurrent projects.
Lead UI/UX Designer (Mobile App & Web App Designer) at The Kraft Heinz Company
June 1, 2021 - February 1, 2022Validated four new product concepts using product design research and rapid mini-sprint methodology. Applied Jobs-to-be-Done and competitive analysis to shape UX and business strategy. Created user flows, low- and mid-fidelity wireframes, and interactive prototypes for user testing. Conducted user interviews and qualitative research to iterate designs into high-fidelity UI based on insights. Ran multiple rounds of usability testing and multivariate testing (MVT) to validate assumptions and finalize MVPs.
Lead UI/UX Designer (Mobile App & Web App Designer) at The Kraft Heinz Company (kraftheinzcompany.com)
June 1, 2021 - February 28, 2022Validated new product concepts through product design work using user research, data mapping, and rapid mini-sprint methodology. Applied Jobs-to-be-Done and competitive analysis to shape UX and business strategy. Created user flows, low- and mid-fidelity wireframes, and interactive prototypes for user testing, then iterated into high-fidelity UI based on research insights. Ran multiple rounds of usability testing and multivariate testing (MVT) to validate assumptions and finalize MVPs.
UX/UI Designer (User Researcher) at Boston Consulting Group (BCG)
January 1, 2020 - March 31, 2020Improved usability and information flow of Tableau-based corporate dashboards through UX research to support stakeholder decision-making. Enhanced data visualization and dashboard design to communicate key business metrics more effectively.
Education
User Experience Design at IxDF - The Interaction Design Foundation
January 1, 2016 - January 1, 2019User Experience Design at IxDF - The Interaction Design Foundation
January 1, 2016 - January 1, 2019Qualifications
Industry Experience
Software & Internet, Education, Financial Services, Professional Services, Consumer Goods
Experience Level
Expert
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