Jessica Zabala

Designed an employee portal app for The Coca-Cola Company—including logo creation, brand identity, app UI design, internal newsletters, & all corresponding videos and support documents. Led a two-year rebrand initiative for GE HealthCare’s Aurora and Starguide campaigns, spotlighting their latest CZT scan technology. Delivered a comprehensive suite of materials including brochures, sales sheets, educational animations, video testimonials, and trade show booth designs. Collaborated with RTX on concept development and UI design for an interactive web experience, featuring a virtual 3D environment where users can explore 360° views of select jet planes and their components. Developed video style frames for 14 animated videos in 2024 as part of HUBER and CP Kelco’s global Internal Principles campaign. The initiative included animated content, PowerPoint presentations, and white papers translated and distributed in nine languages.

Executed a wide range of internal and consumer-facing design projects for both residential (Lowe’s, Home Depot) and industrial clients (Swiss Aqua Technologies). Oversaw the redesign and migration of the company website to WordPress, implementing custom HTML, CSS, and JavaScript to enhance functionality and responsiveness. Created animated content for educational and promotional use, supporting internal principles and product awareness campaigns. Led branding and creative development for Scale Rx, designing the logo, packaging, in-store displays, brochures, sales sheets, and presentations, building the identity from the ground up.

UI Designer, Catalyst Coalition