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Hi there! I’m Jessica Zabala, a digital designer with 15 years of experience across branding, marketing, and motion graphics. I excel at bridging disciplines to create cohesive brand experiences across web, print, and video, always keeping the end user in mind. I thrive in collaborative environments and enjoy turning complex ideas into clear, compelling visuals. I’m equally comfortable in Illustrator, InDesign, After Effects, Figma, WordPress, and the wider Adobe Creative Cloud, bringing a versatile skill set to every project—from identity systems and UI to video production and trade show assets. I’ve applied this approach to brands like GE Health Care, Coca-Cola, Newell Brands, RTX, and Don Q, delivering impact across channels.…Hi there! I’m Jessica Zabala, a digital designer with 15 years of experience across branding, marketing, and motion graphics. I excel at bridging disciplines to create cohesive brand experiences across web, print, and video, always keeping the end user in mind. I thrive in collaborative environments and enjoy turning complex ideas into clear, compelling visuals. I’m equally comfortable in Illustrator, InDesign, After Effects, Figma, WordPress, and the wider Adobe Creative Cloud, bringing a versatile skill set to every project—from identity systems and UI to video production and trade show assets. I’ve applied this approach to brands like GE Health Care, Coca-Cola, Newell Brands, RTX, and Don Q, delivering impact across channels.

Jessica Zabala

Graphic Designer, Art Director, Creative Director, +6

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Hi there! I’m Jessica Zabala, a digital designer with 15 years of experience across branding, marketing, and motion graphics. I excel at bridging disciplines to create cohesive brand experiences across web, print, and video, always keeping the end user in mind. I thrive in collaborative environments and enjoy turning complex ideas into clear, compelling visuals. I’m equally comfortable in Illustrator, InDesign, After Effects, Figma, WordPress, and the wider Adobe Creative Cloud, bringing a versatile skill set to every project—from identity systems and UI to video production and trade show assets. I’ve applied this approach to brands like GE Health Care, Coca-Cola, Newell Brands, RTX, and Don Q, delivering impact across channels.…Hi there! I’m Jessica Zabala, a digital designer with 15 years of experience across branding, marketing, and motion graphics. I excel at bridging disciplines to create cohesive brand experiences across web, print, and video, always keeping the end user in mind. I thrive in collaborative environments and enjoy turning complex ideas into clear, compelling visuals. I’m equally comfortable in Illustrator, InDesign, After Effects, Figma, WordPress, and the wider Adobe Creative Cloud, bringing a versatile skill set to every project—from identity systems and UI to video production and trade show assets. I’ve applied this approach to brands like GE Health Care, Coca-Cola, Newell Brands, RTX, and Don Q, delivering impact across channels.

Available to hire

Hi there! I’m Jessica Zabala, a digital designer with 15 years of experience across branding, marketing, and motion graphics. I excel at bridging disciplines to create cohesive brand experiences across web, print, and video, always keeping the end user in mind. I thrive in collaborative environments and enjoy turning complex ideas into clear, compelling visuals.

I’m equally comfortable in Illustrator, InDesign, After Effects, Figma, WordPress, and the wider Adobe Creative Cloud, bringing a versatile skill set to every project—from identity systems and UI to video production and trade show assets. I’ve applied this approach to brands like GE Health Care, Coca-Cola, Newell Brands, RTX, and Don Q, delivering impact across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Art Director at Mountain View Group

June 30, 2022 - Present

Designed an employee portal app for The Coca-Cola Company—including logo creation, brand identity, app UI design, internal newsletters, & all corresponding videos and support documents. Led a two-year rebrand initiative for GE HealthCare’s Aurora and Starguide campaigns, spotlighting their latest CZT scan technology. Delivered a comprehensive suite of materials including brochures, sales sheets, educational animations, video testimonials, and trade show booth designs. Collaborated with RTX on concept development and UI design for an interactive web experience, featuring a virtual 3D environment where users can explore 360° views of select jet planes and their components. Developed video style frames for 14 animated videos in 2024 as part of HUBER and CP Kelco’s global Internal Principles campaign. The initiative included animated content, PowerPoint presentations, and white papers translated and distributed in nine languages.

Creative Content Director at American Valve

February 1, 2021 - May 1, 2024

Executed a wide range of internal and consumer-facing design projects for both residential (Lowe’s, Home Depot) and industrial clients (Swiss Aqua Technologies). Oversaw the redesign and migration of the company website to WordPress, implementing custom HTML, CSS, and JavaScript to enhance functionality and responsiveness. Created animated content for educational and promotional use, supporting internal principles and product awareness campaigns. Led branding and creative development for Scale Rx, designing the logo, packaging, in-store displays, brochures, sales sheets, and presentations, building the identity from the ground up.

Digital Media Designer at Rockaway More.

May 1, 2020 - July 1, 2022

Designed lifestyle and food-focused digital assets for high-end hospitality clients, including promotional materials, paid/organic social ads, and event collateral for luxury venues like The Ritz-Carlton, LA MAR, and Shula’s. Enhanced customer engagement by collaborating with the design team—redesigning email templates, web assets, and promotional content across a portfolio of 35+ restaurants, including Alexandria Restaurant Partners and Tavistock Restaurant Collection. Supported print initiatives with custom mailers, menus, and print ads to reinforce digital strategies and drive on-site conversions. Designed and launched websites using WordPress, Wix, and Squarespace — improving UI and increasing average user traffic by 28%, aligning with client business goals and user needs.

Graphic Designer at Minuteman Press

July 1, 2019 - August 1, 2020

Built and maintained strong client relationships while managing production timelines, shipping logistics, estimates, and invoices. Designed, adjusted, and prepared a variety of print materials including business cards, post cards, banners, brochures, and vinyl wraps—ensuring high-quality output and brand consistency. Communicated directly with clients to determine stylistic direction and customized marketing materials for both offset and digital printing. Balanced multiple projects in a fast-paced environment, processing orders through QuickBooks and handling supply management, while ensuring all artwork met technical print specifications.

Production Coordinator at CCOM Group Inc.

September 1, 2017 - July 1, 2019

Launched quarterly social media content that boosted engagement and increased cross-platform traffic by 22%. Led high-impact projects for major clients including Toyota Latino and Florida Power & Light, generating 60% of the company’s annual revenue. Managed a team of 6 Brand Ambassadors and 36 sales associates for Don Q Rum, overseeing nationwide launch materials fulfillment across the U.S. and Puerto Rico. Reduced outsourcing costs by 12% through the development of in-house media campaigns—directly contributing to winning the Adrienne Arsht Center account.

UI Designer (Volunteer) at Catalyst Coalition

October 31, 2020 - Present

UI Designer, Catalyst Coalition

WIT Digital Designer (Volunteer) at Women In Tech (WIT)

September 1, 2020 - September 1, 2023

WIT Digital Designer

English Teacher at Auxiliares de Conversación Extranjeros en España

July 30, 2015 - May 30, 2016

English Teacher

Graphic Designer at Minute Man Press

July 1, 2019 - August 1, 2020

Built and maintained client relationships while managing production timelines, shipping logistics, estimates, and invoices. Designed, adjusted, and prepared a variety of print materials including business cards, postcards, banners, booklets, and vinyl wraps—ensuring high-quality output and brand consistency.