Hi, I’m Al Kahfi, a Digital Marketing Specialist with 3+ years of experience driving brand growth, performance marketing, and customer acquisition across web, social, and paid channels. I thrive in remote, cross-time-zone collaboration and love turning data into actionable growth strategies for startups and SMEs. I’ve led content and growth initiatives across multiple clients, developed brand guidelines, optimized social media performance with analytics and AI-powered tools, and aligned messaging with business objectives. I’ve proven results in increasing engagement, boosting email CTR, and refining conversion funnels, all while coordinating with founders and stakeholders to meet growth goals.…

Al Kahfi

Hi, I’m Al Kahfi, a Digital Marketing Specialist with 3+ years of experience driving brand growth, performance marketing, and customer acquisition across web, social, and paid channels. I thrive in remote, cross-time-zone collaboration and love turning data into actionable growth strategies for startups and SMEs. I’ve led content and growth initiatives across multiple clients, developed brand guidelines, optimized social media performance with analytics and AI-powered tools, and aligned messaging with business objectives. I’ve proven results in increasing engagement, boosting email CTR, and refining conversion funnels, all while coordinating with founders and stakeholders to meet growth goals.…

Available to hire

Hi, I’m Al Kahfi, a Digital Marketing Specialist with 3+ years of experience driving brand growth, performance marketing, and customer acquisition across web, social, and paid channels. I thrive in remote, cross-time-zone collaboration and love turning data into actionable growth strategies for startups and SMEs.

I’ve led content and growth initiatives across multiple clients, developed brand guidelines, optimized social media performance with analytics and AI-powered tools, and aligned messaging with business objectives. I’ve proven results in increasing engagement, boosting email CTR, and refining conversion funnels, all while coordinating with founders and stakeholders to meet growth goals.

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Language

English
Fluent
Indonesian
Fluent
Malay
Advanced

Work Experience

Product Manager & Digital Marketing Specialist at Quantum Mobility
February 1, 2023 - January 31, 2025
Led brand refresh for Quantum Mobility increasing brand consistency across digital channels. Managed and optimized website development using WordPress and Elementor to improve UX/UI. Developed email marketing campaigns via Mailchimp increasing CTR by 15%. Spearheaded social media campaigns boosting follower engagement by 30%. Collaborated on Facebook, Instagram, and Google Ads optimizing conversion rates and reducing CAC. Created data-driven reports tracking KPIs such as CTR, conversion rates, and ROI.
Founder & Digital Strategist at Level Up Digital Asia
April 1, 2022 - January 31, 2024
Built Level Up Digital Asia, a digital marketing agency serving SMEs and startups. Designed and developed websites for Quantum Mobility, Kahf Tour, Manggar Abadi, and more. Provided SEO optimization, social media management, and UI/UX design services. Managed influencer collaborations increasing brand reach by 40%.
Co-Founder & Business Development at Kahf Tour & Travel
February 1, 2024 - June 16, 2024
Developed strategic partnerships increasing market penetration. Structured a loyalty rewards program enhancing customer retention. Launched a savings program collaboration with BSI Aviari driving customer engagement. Managed branding and digital presence positioning Kahf Tour as a leading Umrah provider.
Digital Marketing Specialist at Quantum Mobility
February 1, 2023 - February 1, 2025
Led brand refresh for Quantum Mobility, achieving more consistent branding across digital channels. Managed and optimized website development using WordPress and Elementor, improving UX/UI. Spearheaded social media campaigns, boosting follower engagement by 30%. Collaborated on Facebook, Instagram, and Google Ads, optimizing conversion rates and reducing CAC. Created data-driven reports tracking KPIs such as CTR, conversion rates, and ROI.
Digital Marketing Specialist (Project-Based) at Loving Social Media
January 1, 2026 - Present
Managed and executed content strategies for 6+ clients across various industries, producing static posts, carousels, and short-form video. Conducted market and competitor research to support onboarding and strategic positioning. Developed brand guidelines to ensure visual consistency, tone alignment, and cohesive messaging across digital platforms. Planned and maintained content calendars, ensuring timely publishing aligned with campaign objectives. Optimized social media performance through analytics tracking (engagement, reach, CTR), implementing data-driven improvements. Collaborated with founders and stakeholders to align content with growth goals. Supported paid campaign creatives and organic growth initiatives to enhance brand visibility and audience engagement. Leveraged AI and automation tools to streamline content production and improve workflow efficiency.
Social Media Manager (Project-Based) at Storyfiner
February 1, 2026 - Present
Developed and executed B2B-focused social media strategies across LinkedIn, Instagram, Facebook, and X. Created high-quality content including static posts, carousels, thought leadership pieces, and short-form videos aligned with brand positioning. Managed content scheduling and publishing workflows to ensure consistency and optimal engagement timing. Leveraged AI tools (ChatGPT, Gemini, Sora, Veo content automation) to streamline ideation, copywriting, and performance optimization. Analyzed engagement metrics (reach, impressions, CTR, engagement rate) to refine content direction and improve visibility. Collaborated with internal stakeholders to align messaging with business objectives and lead-generation goals. Optimized content for a B2B audience, focusing on authority building and brand credibility. Maintained cross-channel consistency in tone, branding, and campaign messaging.

Education

Diploma of Business Administration at Politeknik Negeri Batam
August 1, 2020 - November 14, 2024
Bachelor's Degree at Politeknik Negeri Batam
August 1, 2020 - November 30, 2024
Bachelor of Business Administration at Politeknik Negeri Batam
August 1, 2020 - November 1, 2024
Bachelor of Business Administration at Politeknik Negeri Batam
August 1, 2020 - November 1, 2024

Qualifications

Digital Marketing by BNSP
October 21, 2024 - October 21, 2024
3rd place International Business Plan Competition
January 1, 2020 - December 31, 2020
1000 Startup Digital Incubation Program
January 1, 2020 - December 31, 2020
Startup Campus Founder Track
January 1, 2020 - December 31, 2020
3rd Place International Business Plan Competition
January 11, 2030 - January 31, 2026
1000 Startup Digital Incubation Program
January 11, 2030 - January 31, 2026
Startup Campus Founder Track
January 11, 2030 - January 31, 2026
AIM ASEAN Programme (AI for MSME Advancement Training Programme)
January 1, 2026 - May 7, 2026
FullStack Digital Marketing by MySkill
August 1, 2023 - May 7, 2026
Social Media Management by MySkill
April 1, 2023 - May 7, 2026

Industry Experience

Transportation & Logistics, Travel & Hospitality, Computers & Electronics, Professional Services, Software & Internet, Non-Profit Organization, Education, Media & Entertainment
    paper Digital Marketing Specialist

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    Led brand refresh for Quantum Mobility, increasing brand consistency across digital channels.
    Managed and optimized website development using WordPress and Elementor, improving UX/UI…
    Spearheaded social media campaigns, boosting follower engagement by 30%.
    Collaborated on Facebook, Instagram, and Google Ads, optimizing conversion rates and reducing CAC.
    Created data-driven reports, tracking KPIs such as CTR, conversion rates, and ROI.