Available to hire
A creative and data-driven digital marketer with experience across performance marketing, brand strategy, and campaign management. Passionate about transforming ideas into measurable results through storytelling, paid media, and digital innovation.I’ve led campaigns for brands, SaaS products, and artists like The Changcuters, combining content strategy, KOL activation, and performance optimization to drive engagement and conversions. Currently focused on helping brands craft impactful digital narratives that connect culture, creativity, and performan
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Indonesian
Fluent
English
Advanced
Work Experience
Content Strategist & Performance Marketing at Flova Visi Global
November 1, 2023 - Present• Developed and designed pitch decks for client campaigns, personal branding projects, and internal marketing
strategies.
• Developed content and digital strategies pitching deck for clients, including Bumbu Sedaap, Wellness, Ron88, Perfect Water, Flova Talent Management, Indonesian Airlines, The Changcuters, Krim Ekonomi, Mutif, Azzura, Orchestra Merah Putih, and Flo Media.
• Utilized AI for rapid visual mock-up generation and dynamic content creation to accelerate the development of innovative, data-driven campaign assets, to strategically map and connect digital initiatives with cohesive offline brand activation.
• Led digital communication, ticketing strategy, and community collaboration for Djarum Super Music Festival as part of Flova’s promoter initiative. And increase the 30% of revenue.
• Led digital campaign for the single The Changcuters “Memang Beda”, combining YouTube Ads (1M views target in 3 days), social media storytelling, and community engagement, emphasizing unity in diversity.
• Designed and executed a multi-platform campaign for The Changcuters “Karunia Semesta”, involving social media, podcast collaborations (some reaching 1M+ views), and organic buzz generation.
• Built the social media and campaign deck for Quickcode (an own product SaaS for clinic, HR, retail, and finance sectors) to strengthen digital visibility during brand transition.
• Work closely with the design graphic, video editor, event organizer, and IT team to achieve campaign objectives
• Managed social media and content team
Chief Marketing Officer and Partnership Lead at Hiremaxi Learning Platform
March 1, 2020 - July 31, 2022• Designed and implemented systems to measure 80% of sales and 20% of marketing effectiveness that helped to eliminate 50% of cost ineffectiveness and boosted 20% productivity.
• Managed the process of publication and PR with more than 20 media accounts and community partners, and successfully generate more traffic by 15%
• Developed and executed strategic marketing plans related to product launches, and raised 60% of brand campaigns & activation
• Defined and planned the integrated communications strategy (Digital, Media) aligned with the brand strategy
• Developed a brand strategy that includes the guidelines for the brand, and product/brand proposition
• Measured and reported the performance of all marketing campaigns to the CEO, and assess against goals (ROI and KPIs)
• Conduct competitive research to identify the brand's strengths and weaknesses
• Partnership with 3 agencies for briefs and meetings. Challenged their delivery to ensure maximum efficiency and breakthrough marketing activities
Education
Bachelor of Arts at ERC Insitute Singapore
October 1, 2014 - November 30, 2016Bachelor of Arts in Business Management
Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Consumer Goods, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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