Kaiyin Ip
Hi, I'm Kaiyin Ip, a data-driven Growth Marketer focused on turning insights into growth.
About
Hi, I’m Kaiyin Ip, a data-driven Growth Marketer focused on turning insights into growth. I design and run CRO strategies, SEO/SEM campaigns, and analytics-driven experiments to boost conversions and drive sustainable growth for startups and brands.
I enjoy collaborating with cross-functional teams, translating business goals into scalable marketing programs, and continuously learning new tools and techniques to stay ahead in a fast-paced digital world.
- 7 years' experience
- Joined September 2025
Skills· 8
Languages
- DutchAdvanced
- EnglishFluent
Industry experience
- Travel & Hospitality
- Retail
- Media & Entertainment
- Software & Internet
- Professional Services
- Education
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Work experience· 13 roles
Lead CRO and growth marketing initiatives; run data-driven experiments; optimize websites; plan and execute paid and organic campaigns; track performance with analytics tools.
Providing expertise in conversion rate optimization by improving website and landing page performance through data-driven testing to maximize conversions. Managing targeted ad campaigns across platforms to drive high-quality traffic. Identifying growth opportunities by analyzing data and iterating based on insights to continuously optimize results.
Improving website and landing page performance through data-driven testing to maximize conversions. Designed and managed targeted ad campaigns across multiple platforms to drive high-quality traffic. Conducted data-driven experimentation to identify growth opportunities by analyzing data and iterating based on insights to continuously optimize results.
Education· 7
Certifications and awards
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