Available to hire
Hi, I’m Kaiyin Ip, a data-driven Growth Marketer focused on turning insights into growth. I design and run CRO strategies, SEO/SEM campaigns, and analytics-driven experiments to boost conversions and drive sustainable growth for startups and brands.
I enjoy collaborating with cross-functional teams, translating business goals into scalable marketing programs, and continuously learning new tools and techniques to stay ahead in a fast-paced digital world.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Dutch
Advanced
English
Fluent
Work Experience
Freelance Growth Marketer at KYI Digital
May 1, 2025 - PresentImproving website and landing page performance through data-driven testing to maximize conversions. Designed and managed targeted ad campaigns across multiple platforms to drive high-quality traffic. Conducted data-driven experimentation to identify growth opportunities by analyzing data and iterating based on insights to continuously optimize results.
Growth Marketer at Kaiyin Ip Growth Marketeer | Data Driven Skills & Tools
November 30, 2024 - September 2, 2025Developed online marketing strategy resulting in a +35% increase in total conversion. Implemented website CRO and A/B testing frameworks improving click-through rate by +30%. Managed stakeholder communications between sales, web developers, and digital agencies. Led technical SEO and SEM campaigns, increasing website visitors by +10%.
Growth Marketer - Website Optimisation Specialty at September Onderwijs
November 30, 2022 - September 2, 2025Specialized in website optimization. Utilized Google Analytics for data tracking. Conducted growth experiments, managed SEM, SEA, and social ads, and analyzed marketing data.
Marketing Coordinator at Hyatt Regency Hotel, Amsterdam, The Netherlands
March 31, 2022 - September 2, 2025Coordinated influencer partnerships resulting in a +20% following base growth on social media. Managed social media platforms and scheduled content increasing engagement by +5%. Created marketing plans for seasonal and hotel promotional purposes. Managed social media content scheduling and oversaw photoshoots. Collaborated with Food & Beverage and management teams to define communication strategies.
Brand Marketing Intern at Ovolo Hotels, Hong Kong
August 31, 2019 - September 2, 2025Designed and front-end optimized new website backend alongside developer. Managed €10k monthly paid media campaign budgets and optimized spend. Utilized Google Analytics and other data tools to track website behavior. Implemented email flow strategy for one year using MailChimp.
Freelance Growth Marketer at KYI Digital
May 1, 2025 - PresentProviding expertise in conversion rate optimization by improving website and landing page performance through data-driven testing to maximize conversions. Managing targeted ad campaigns across platforms to drive high-quality traffic. Identifying growth opportunities by analyzing data and iterating based on insights to continuously optimize results.
Growth Marketer at Kai Yin Ip Growth Marketeer | Data Driven Skills & Tools
November 1, 2024 - September 2, 2025Developed online marketing strategies leading to a 35% increase in overall conversion. Implemented website CRO and A/B testing frameworks, resulting in a 30% increase in click-through rate. Managed stakeholder communications between sales, web developers, and digital agencies. Executed technical SEO and SEM campaigns, increasing website visitors by 10%.
Growth Marketer - Website Optimisation Specialty at September Onderwijs
November 1, 2022 - September 2, 2025Specialized in website optimization using Google Analytics and growth experiments. Managed SEM, SEA, and social ads campaigns as well as data analysis to enhance marketing performance.
Marketing Coordinator at Hyatt Regency Hotel, Amsterdam, The Netherlands
March 1, 2022 - September 2, 2025Coordinated influencer partnerships achieving a 20% increase in social media follower base. Managed social media platforms and content scheduling leading to 5% higher engagement. Developed marketing plans for seasonal and hotel promotional purposes. Oversaw photoshoots and liaised with Food & Beverage and management teams to define communications strategy.
Brand Marketing Intern at Ovolo Hotels, Hong Kong
August 1, 2019 - September 2, 2025Assisted in brand marketing initiatives supporting the hotel group’s marketing team located in Central, Hong Kong.
Freelance Growth Marketer at KYi Digital
May 1, 2025 - PresentLead CRO and growth marketing initiatives; run data-driven experiments; optimize websites; plan and execute paid and organic campaigns; track performance with analytics tools.
Growth Marketer Trainee at The Talent Institute
March 1, 2022 - October 14, 2025Coordinated influencer partnerships; managed social media planning and content scheduling; contributed to +20% follower growth; developed seasonal marketing plans.
Brand Marketing Intern at Ovolo Hotels
August 1, 2019 - October 14, 2025Assisted brand marketing initiatives; supported social media campaigns and events; contributed to brand communication in Hong Kong.
Education
International Communication & Media - University of Applied Sciences at Hogeschool Utrecht, The Netherlands
January 11, 2030 - September 2, 2025Exchange Semester: Art Direction, E-commerce and Visual Communication at CEU San Pablo Universidad, Madrid, Spain
January 11, 2030 - September 2, 2025International Communication & Media at Hogeschool Utrecht - The Netherlands
January 11, 2030 - September 2, 2025Exchange semester: Art direction, E-commerce and Visual Communication at CEU San Pablo Universidad, Madrid Spain
January 11, 2030 - September 2, 2025Growth Marketer Trainee at The Talent Institute, Amsterdam, The Netherlands
August 1, 2021 - March 1, 2022Bachelor's degree in International Communications & Media at Hogeschool Utrecht
January 11, 2030 - October 14, 2025Exchange Semester: Art Direction, E-commerce and Visual Communication at CEU San Pablo University, Madrid, Spain
January 11, 2030 - October 14, 2025Qualifications
Growth Coach Sessions in Growth Marketing
January 1, 2023 - September 2, 2025Industry Experience
Travel & Hospitality, Retail, Media & Entertainment, Software & Internet, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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