Hi, I'm Kaiyin Ip, a data-driven Growth Marketer focused on turning insights into growth.

About

Hi, I’m Kaiyin Ip, a data-driven Growth Marketer focused on turning insights into growth. I design and run CRO strategies, SEO/SEM campaigns, and analytics-driven experiments to boost conversions and drive sustainable growth for startups and brands.

I enjoy collaborating with cross-functional teams, translating business goals into scalable marketing programs, and continuously learning new tools and techniques to stay ahead in a fast-paced digital world.

  • 7 years' experience
  • Joined September 2025

Industry experience

  • Travel & Hospitality
  • Retail
  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Education

Work experience· 13 roles

Freelance Growth Marketer · KYi DigitalMay 2025 – Present · 1 yr 7 mos

Lead CRO and growth marketing initiatives; run data-driven experiments; optimize websites; plan and execute paid and organic campaigns; track performance with analytics tools.

Freelance Growth Marketer · KYI DigitalMay 2025 – Present · 1 yr 7 mos

Providing expertise in conversion rate optimization by improving website and landing page performance through data-driven testing to maximize conversions. Managing targeted ad campaigns across platforms to drive high-quality traffic. Identifying growth opportunities by analyzing data and iterating based on insights to continuously optimize results.

Freelance Growth Marketer · KYI DigitalMay 2025 – Present · 1 yr 7 mos

Improving website and landing page performance through data-driven testing to maximize conversions. Designed and managed targeted ad campaigns across multiple platforms to drive high-quality traffic. Conducted data-driven experimentation to identify growth opportunities by analyzing data and iterating based on insights to continuously optimize results.

Growth Marketer · Kaiyin Ip Growth Marketeer | Data Driven Skills & ToolsNov 2024 – Sep 2025 · 11 mos
Growth Marketer · Kai Yin Ip Growth Marketeer | Data Driven Skills & ToolsNov 2024 – Sep 2025 · 11 mos
Growth Marketer - Website Optimisation Specialty · September OnderwijsNov 2022 – Sep 2025 · 2 yrs 11 mos
Growth Marketer - Website Optimisation Specialty · September OnderwijsNov 2022 – Sep 2025 · 2 yrs 11 mos
Marketing Coordinator · Hyatt Regency Hotel, Amsterdam, The NetherlandsMar 2022 – Sep 2025 · 3 yrs 7 mos

Education· 7

International Communication & Media - University of Applied Sciences · Hogeschool Utrecht, The Netherlands2030 – 2025
Exchange Semester: Art Direction, E-commerce and Visual Communication · CEU San Pablo Universidad, Madrid, Spain2030 – 2025
International Communication & Media · Hogeschool Utrecht - The Netherlands2030 – 2025
Exchange semester: Art direction, E-commerce and Visual Communication · CEU San Pablo Universidad, Madrid Spain2030 – 2025

Certifications and awards

Growth Coach Sessions in Growth Marketing2023 – 2025

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