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I'm Kanika Johri, a versatile Creative Director and Content Strategist with a passion for storytelling and brand building across education, consumer brands, and digital platforms. I lead multi-disciplinary teams to craft compelling narratives, strategies, and campaigns that drive engagement and growth. Over the years I’ve steered content frameworks for SG-based groups and led award-winning social media campaigns for brands like TVS XL 100, Nestlé, Coca-Cola, and Nescafé. I thrive on shaping distinctive voices, mapping customer journeys, and delivering measurable results through integrated brand experiences.…I'm Kanika Johri, a versatile Creative Director and Content Strategist with a passion for storytelling and brand building across education, consumer brands, and digital platforms. I lead multi-disciplinary teams to craft compelling narratives, strategies, and campaigns that drive engagement and growth. Over the years I’ve steered content frameworks for SG-based groups and led award-winning social media campaigns for brands like TVS XL 100, Nestlé, Coca-Cola, and Nescafé. I thrive on shaping distinctive voices, mapping customer journeys, and delivering measurable results through integrated brand experiences.

Kanika Johri

Creative Director, Screenplay Writer, Writer, +6

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I'm Kanika Johri, a versatile Creative Director and Content Strategist with a passion for storytelling and brand building across education, consumer brands, and digital platforms. I lead multi-disciplinary teams to craft compelling narratives, strategies, and campaigns that drive engagement and growth. Over the years I’ve steered content frameworks for SG-based groups and led award-winning social media campaigns for brands like TVS XL 100, Nestlé, Coca-Cola, and Nescafé. I thrive on shaping distinctive voices, mapping customer journeys, and delivering measurable results through integrated brand experiences.…I'm Kanika Johri, a versatile Creative Director and Content Strategist with a passion for storytelling and brand building across education, consumer brands, and digital platforms. I lead multi-disciplinary teams to craft compelling narratives, strategies, and campaigns that drive engagement and growth. Over the years I’ve steered content frameworks for SG-based groups and led award-winning social media campaigns for brands like TVS XL 100, Nestlé, Coca-Cola, and Nescafé. I thrive on shaping distinctive voices, mapping customer journeys, and delivering measurable results through integrated brand experiences.

Available to hire

I’m Kanika Johri, a versatile Creative Director and Content Strategist with a passion for storytelling and brand building across education, consumer brands, and digital platforms. I lead multi-disciplinary teams to craft compelling narratives, strategies, and campaigns that drive engagement and growth.

Over the years I’ve steered content frameworks for SG-based groups and led award-winning social media campaigns for brands like TVS XL 100, Nestlé, Coca-Cola, and Nescafé. I thrive on shaping distinctive voices, mapping customer journeys, and delivering measurable results through integrated brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

French

Intermediate

Work Experience

Creative Lead / Content Strategist at BBH Content Studio

January 1, 2018 - December 31, 2020

Led content strategy, scripting, and production for Nestlé brands (Maggi, Nescafé, KitKat). Directed 50 Maggi Recipe films; oversaw concept development, production, and publication across digital and social channels; collaborated with cross-functional teams to deliver integrated brand storytelling.

Content Lead - Coca-Cola Brands at Interactive Avenues (IPG Media Brands)

January 1, 2015 - December 31, 2018

Led Coca-Cola brand content strategy, scripting, and social campaigns; built internal creative processes and produced content across multiple channels to sustain brand narratives.

Senior Copy Editor at Hindustan Times (Hindustan Times Digital, HindustanTimes.com)

January 1, 2010 - December 31, 2013

Edited and curated lifestyle and entertainment content for digital platforms; mentored junior writers; maintained editorial quality and brand voice.

Content & Brand Story Lead at Global Schools Group, Singapore (Core Story Singapore)

March 2, 2024 - Present

Leading the global communication foundation for Singapore-based international schools group; overseeing brand storytelling, content strategy, 360° content creation, brand films, social media, and cross-channel market activation.

Director, Core Story at GSG (Global Schools Group)

March 1, 2024 - Present

Established a comprehensive content creation framework and global communications foundation for GSG, an international schools group based in Singapore. Devised impactful marketing assets, including a brand website, brand film, and master brochure, to enhance GSG's marketing, sales, and public relations communications. Orchestrated a complete brand refresh and repositioning for The Spicy Spirit Bistro, introducing a distinct new voice and holistic content solutions.

Content Head at New Gen Digital World

June 1, 2020 - July 1, 2022

Led creative teams to foster innovative project outcomes. Cultivated and maintained strong client relationships to ensure satisfaction and project success. Developed creative strategies and direction for impactful social media and digital campaigns. Spearheaded script writing, direction, and production of award-winning social media campaigns for TVS XL 100. Mapped customer journeys to enhance digital strategies.

Creative Partner at BBH Content Studio

April 1, 2018 - January 1, 2020

Crafted engaging digital and social media content for prominent Nestlé brands. Conceptualised and produced high-impact campaigns, scripting content and managing engagement for Maggi and Nestlé A+. Executed high-engagement campaigns for Kit Kat and Milo, utilising innovative approaches. Directed the creative vision for a 50-film Maggi Recipes project, ensuring quality and consistency. Produced and launched the Kit Kat Dessert Delight Collection through effective digital shoots. Created disruptive social media content for Nescafé Gold Coffee cans, enhancing brand visibility and engagement. Managed content direction and led creative teams effectively.

Senior Copy Editor at Hindustan Times (hindustantimes.com)

June 1, 2010 - July 1, 2013

Drove digital innovation and audience engagement for Coca-Cola's Always-on social media strategies. Created compelling content for digital campaigns and social creative mandates, including website content, blog articles, and digital advertising campaigns. Developed content for Coca-Cola's official Journey website, enhancing user experience and brand storytelling. Scripted and produced digital films for Viomilk, contributing to brand promotion through engaging storytelling.

Freelance Writer at Indian Express

April 1, 2014 - February 1, 2015

Composed travel and food stories for various publications, delivering engaging narratives. Contributed to Soundbox Magazine, providing insightful music reviews, interviews, and coverage of events and trends.

Senior Copy Editor at Hindustan Times

March 1, 2015 - March 1, 2018