VANILLA PATISSERIE

1. Goal:

To create a brand identity that was elegant, sophisticated, and timeless. The message had to convey that their pastries are made with the finest ingredients and prepared with the utmost care.

2. My contribution:

• I conducted research on the competition and identified the key trends in patisserie branding. This helped me to understand what the client’s target audience was looking for in a brand.

• I created a mood board that captured the client’s desired aesthetic. This included images of elegant pastries, and other design elements.

• I developed a variety of logos and variations. This allowed the client to choose the logo that best represented their brand.

• I created a tagline that was clear, concise, and memorable. This tagline conveys the message that Vanilla Patisserie has been using the finest ingredients and preparing their pastries with care for generations. It also suggests that the brand is a trusted source for delicious and high-quality pastries.

• I selected a color palette that was elegant and sophisticated. The color palette, which consists of shades of cream, brown, and gold, reflects the timeless nature of the brand.

• I created mockups of the branding elements on various marketing materials. This allowed the client to see how the branding would look on their marketing and awareness campaigns, stationery, packaging, and other marketing collateral.

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