karenroth

Brand Vision and Strategy Exploration: • Understand LINCON's core values, vision, and long-term goals. • Collaborate with LINCON's team to define a clear brand strategy that aligns with their identity. Establishing Brand Voice: • Develop a distinctive brand voice that communicates LINCON's attributes: boldness, spontaneity, adventure, and luxury. Designing the Brand Identity: • Mood board creation: Curate a mood board that visually articulates LINCON's identity, incorporating images, textures, colors, and lifestyle element. The mood board will serve as a foundational reference point, guiding the subsequent design process. • Create a striking and versatile logo that embodies LINCON's essence. • Selecting a color palette that blends masculinity and luxury, evoking emotions of empowerment and style. • Choosing a complementary typography that reinforces the brand's personality across all touchpoints • Tagline: The tagline is "Grounded." This tagline reinforces the company's commitment to providing reliable and trustworthy products and services. branddesign brandidentity branding corporatedesign graphicdesigner graphicdesign logo logodesign logomark logotype brandstrategy

• Band Member
• Graphic Designer

1) Goal: To create a brand identity for their new baby clothing and accessories line, Baby Blossom. They wanted a brand that was both stylish and modern, yet still playful. 2) Your contribution: • I researched the competition to identify the key trends in baby clothing and accessories. This helped me to understand what the client was looking for and to come up with some creative ideas. • I created a mood board to capture the overall aesthetic of the brand. This helped me to visualize the brand and to narrow down my choices for the logo, tagline, and color palette. The mood board included images of flowers, babies, and nature that I thought reflected the brand's values. • I developed several different logos, each with a different take on the letter "B" and the flower icon. This helped me find the perfect logo for the brand. I wanted a logo that was both simple and memorable, yet it was also unique and eye-catching. • I chose a color palette that was both stylish and modern, yet still playful. This helped to create a cohesive and visually appealing brand identity. I wanted the colors to be soft and natural, yet they also needed to be vibrant enough to stand out. • I designed mockups of the brand's clothing and accessories to help the client visualize how the brand would look on real products. This helped them to make sure that they were happy with the overall look and feel of the brand identity. I wanted the mockups to be realistic enough to give the client a good idea of how the products would look, but I also wanted them to be creative and inspiring. branddesign brandidentity branding corporatedesign graphicdesigner graphicdesign logo logodesign logomark logotype brandstrategy tagline

• Brand Designer
• Designer
• Graphic Designer
• +1

1) Goal: To create a brand identity for their new jewelry store that was elegant, sophisticated, and timeless. They wanted their brand to evoke a sense of luxury and exclusivity. 2) My contribution • Research of competitors: I researched a variety of luxury jewelry brands to understand the current trends in branding. I paid attention to the logos, taglines, color palettes, and overall aesthetic of these brands. This helped me to develop a strong understanding of what makes a luxury jewelry brand successful. • Mood board: I collected images of jewelry, and other objects that evoked a sense of luxury and sophistication. This helped me to narrow down my choices for the logos, patterns, and color palette. • Logos and variations: I created a variety of logos for ENCHANT, each with a different style. I wanted to create logos that were versatile and adaptable to different applications. The logos were inspired by the natural beauty of gemstones. • Tagline: The tagline, "Pure Elegance," was chosen to reinforce the brand's message of luxury and sophistication. It is a short, memorable phrase that accurately sums up the brand's identity. • Patterns: The patterns were designed to be used on packaging, marketing materials, and other collateral. They were inspired by the natural beauty of gemstones. The patterns add a touch of luxury and sophistication to the brand's identity. • Mockups: The mockups were created to show how the brand identity would look in different applications. They were used to get feedback from the client and make sure that the brand was on track. The mockups were a valuable tool for communicating the brand identity to the client. • Color palette: The color palette was chosen to be elegant and timeless. The colors used were: a) Brown: A variety of shades of brown, from light to dark. The light brown shades add a touch of warmth and sophistication, while the dark brown shades create a sense of depth and richness. b) White: As a neutral color to balance out the brown shades. White also helps to create a sense of space and openness. c) Black: As an accent color to add drama and contrast. Black also helps to create a sense of sophistication and luxury. branddesign brandidentity branding corporatedesign graphicdesigner graphicdesign logo logodesign logomark logotype brandstrategy

• Brand Designer
• Designer
• Graphic Designer
• +1