CANBERRA GROUP

Client’s goal for the project:
The client’s goal for the brand design project was to create a strong and cohesive brand identity for their import/export business, CANBERRA GROUP. They wanted the brand to be seen as trustworthy, reliable, and global.

1. My contribution to the project:
   I conducted research on competitor brands, created a mood board, developed a variety of logos and variations, designed patterns, selected a color palette, and created mockups.

2. Research on competitors:
   I researched a variety of import/export businesses to understand the current trends in branding. I paid attention to the logos, taglines, color palettes, and overall aesthetic of these businesses. This helped me to develop a strong understanding of what makes a successful import/export brand.

3. Mood board:
   The mood board helped me to solidify the overall aesthetic of the CANBERRA GROUP brand. I collected images of global markets, trade routes, and other objects that evoked a sense of trust, reliability, and global reach. This helped me to narrow down my choices for the logos, patterns, and color palette.

4. Logos and variations:
   I created a variety of logos for CANBERRA GROUP, each with a different style. I wanted to create logos that were versatile and adaptable to different applications. The logos were inspired by the global nature of the business and the client’s desire to be seen as a trustworthy and reliable partner.

5. Patterns:
   I designed patterns that were inspired by global markets, trade routes, and other objects that evoke a sense of trust, reliability, and global reach. The patterns can be used on packaging, marketing materials, and other collateral to add a touch of sophistication and elegance to the brand’s identity.

6. Color palette:
   I selected a color palette that was consistent with the brand’s message of trust, reliability, and global reach. I used shades of blue, light blue, gray, and white to create a sense of calmness, stability, openness, and sophistication. The color palette is also visually appealing and engaging.

7. Mockups:
   The mockups were created to show how the brand identity would look in different applications.

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