I am a results-driven Social Media Manager and Content Creator with over seven years of experience creating engaging, high-performing content for Instagram, TikTok, and other digital platforms. My expertise spans photography, videography, short-form video editing, influencer marketing, content strategy, and analytics-led growth, with a particular focus on beauty, lifestyle, healthcare, and service-based brands. I enjoy combining creative storytelling with measurable business results. I have grown social media accounts organically, generated qualified leads, increased online sales, produced viral short-form videos, and managed campaigns from concept through delivery. With experience as both a former influencer and a brand-side marketer, I understand how to create authentic content that connects with audiences and converts them into customers.…

Karishma Khatry

I am a results-driven Social Media Manager and Content Creator with over seven years of experience creating engaging, high-performing content for Instagram, TikTok, and other digital platforms. My expertise spans photography, videography, short-form video editing, influencer marketing, content strategy, and analytics-led growth, with a particular focus on beauty, lifestyle, healthcare, and service-based brands. I enjoy combining creative storytelling with measurable business results. I have grown social media accounts organically, generated qualified leads, increased online sales, produced viral short-form videos, and managed campaigns from concept through delivery. With experience as both a former influencer and a brand-side marketer, I understand how to create authentic content that connects with audiences and converts them into customers.…

Available to hire

I am a results-driven Social Media Manager and Content Creator with over seven years of experience creating engaging, high-performing content for Instagram, TikTok, and other digital platforms. My expertise spans photography, videography, short-form video editing, influencer marketing, content strategy, and analytics-led growth, with a particular focus on beauty, lifestyle, healthcare, and service-based brands.

I enjoy combining creative storytelling with measurable business results. I have grown social media accounts organically, generated qualified leads, increased online sales, produced viral short-form videos, and managed campaigns from concept through delivery. With experience as both a former influencer and a brand-side marketer, I understand how to create authentic content that connects with audiences and converts them into customers.

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Skills

Experience Level

Language

English
Fluent
Gujarati
Fluent
Hindi
Fluent
Spanish; Castilian
Intermediate

Work Experience

Social Media Manager & Design Executive at HC MedSpa
January 1, 2024 - January 1, 2026
Created, filmed, and edited photo and video content for Instagram and TikTok. Developed content strategies focused on engagement, reach, and lead generation, while managing captions, hashtags, posting schedules, and platform optimisation. Tracked performance analytics and adjusted strategies accordingly. Designed promotional graphics, email campaigns, and in-clinic displays, and coordinated influencer collaborations. Produced viral short-form videos exceeding 100,000 views, generated more than 500 qualified leads, increased online sales by 15% within three months, and achieved consistent weekly follower growth of 60–80 followers.
Social Media & Marketing Assistant at Northstar Trust
January 1, 2021 - January 1, 2022
Managed 25 social media accounts across primary and secondary schools. Created engaging photography, video, and graphic content aligned with brand guidelines, scheduled posts, monitored engagement, and supported marketing campaigns and digital communications. Increased engagement and following across managed accounts, was recognised as Best Performing Social Media & Marketing Assistant, and reduced marketing spend by £213 without affecting performance.
Founder & Head of Social Media / Content Creator at Ohavana Models
January 1, 2020 - January 1, 2024
Led social media strategy, content creation, and brand direction for an inclusive modelling agency operating across the UK and USA. Produced and edited professional photography and video content for campaigns and digital platforms, managed Instagram, TikTok, and Facebook accounts, and maintained brand consistency. Planned influencer and brand collaborations, created website content and marketing materials, and scheduled content using social media management tools. Grew the social media following organically by more than 1,000, achieved 98% positive feedback from 34 clients within the first two months, supported expansion into the US market, and generated more than 65 applications daily during peak campaigns.
Influencer & Content Creator at Self-Employed
January 1, 2018 - January 1, 2020
Built a personal brand from zero to 21,000 followers organically within two years. Independently managed content creation, including self-shooting, photography, video editing, styling, and creative direction. Developed a strong on-camera presence and an in-depth understanding of audience engagement and platform trends. Secured paid brand collaborations, delivered content aligned with brand briefs and KPIs, and gained first-hand experience of influencer marketing, creator-brand relationships, and conversion-focused content.

Education

A-Levels: Law, English Language & Literature at Barnet & Southgate College
January 1, 2017 - January 1, 2019
10 GCSEs including English and Mathematics at Highlands Secondary School
January 1, 2011 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment, Education, Professional Services

Skills

Experience Level