I’m a Marketing & Brand Specialist focused on content, social media, and digital strategy. I love turning consumer insights into creative, engaging content that resonates with audiences and drives growth across lifestyle, gastronomy and wellness spaces. I’ve led brand development, content creation, and community management for personal projects and client brands, organized events, and coordinated influencer collaborations. I’m currently studying Psychology at Universidad Autónoma de Barcelona and apply behavioral insights to branding, tone of voice, and audience targeting.

Karla Santalla Gimenez

I’m a Marketing & Brand Specialist focused on content, social media, and digital strategy. I love turning consumer insights into creative, engaging content that resonates with audiences and drives growth across lifestyle, gastronomy and wellness spaces. I’ve led brand development, content creation, and community management for personal projects and client brands, organized events, and coordinated influencer collaborations. I’m currently studying Psychology at Universidad Autónoma de Barcelona and apply behavioral insights to branding, tone of voice, and audience targeting.

Available to hire

I’m a Marketing & Brand Specialist focused on content, social media, and digital strategy. I love turning consumer insights into creative, engaging content that resonates with audiences and drives growth across lifestyle, gastronomy and wellness spaces.

I’ve led brand development, content creation, and community management for personal projects and client brands, organized events, and coordinated influencer collaborations. I’m currently studying Psychology at Universidad Autónoma de Barcelona and apply behavioral insights to branding, tone of voice, and audience targeting.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Intermediate

Work Experience

Content Creator / Marketing Assistant at Wolf Barcelona
January 1, 2025 - Present
Creación de contenido audiovisual (reels, TikTok); copywriting, storytelling, branding; gestión de Meta Business Suite; TikTok Ads; CapCut; Canva; Adobe (básico); Notion; Mailchimp; Shopify; WordPress.
Brand & Content Manager at Peluquería Profesional Sensus
January 1, 2024 - January 1, 2025
Creación y ejecución de contenido digital (reels, vídeos cortos, stories). Gestión de redes (Instagram, TikTok, Google My Business); apoyo en campañas de Meta Ads; colaboraciones con influencers; coordinación con equipos creativos, producción y eventos; análisis de métricas y KPIs; branding visual y tono de comunicación.
Practicante – Comunicación Institucional at ALBA Synchrotron
January 1, 2022 - December 31, 2022
Apoyo en comunicación institucional; gestión de contenidos para redes sociales y página web; organización de eventos y apoyo en merchandising institucional.
Project Lead & Community Manager at Dulces Patitas
January 1, 2021 - January 1, 2023
Desarrollo de marca y estrategia digital; creación de contenido lifestyle y gastronómico para redes; organización de eventos y colaboraciones con microinfluencers; gestión de ecommerce y lanzamiento desde cero.
Brand & Content Manager at Café Spirit (Cafetería Spirit)
January 1, 2019 - January 1, 2025
Responsable de comunicación y estrategia digital para Café Spirit (Brunch & Specialty Coffee).

Education

Grado en Psicología at Universidad Autónoma de Barcelona
January 1, 2023 - March 24, 2026
Técnico Superior en Marketing y Publicidad at Instituto Jaume Mimó
January 1, 2021 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services