Hi, I’m Anna Karolyna Grifo, a digital marketing professional with 5+ years of experience helping brands grow online. I develop and implement digital strategies that boost brand visibility, engagement, and campaign performance across both B2C and B2B contexts. I’m passionate about turning insights into creative, results-driven campaigns and enjoy collaborating with cross-functional teams to achieve measurable growth. I love turning social media trends into creative, data-informed solutions. I excel at leading collaborative teams, aligning content with brand identity, and driving tangible results through optimized paid campaigns, compelling content, and thoughtful community management.

Anna Karolyna Grifo

Hi, I’m Anna Karolyna Grifo, a digital marketing professional with 5+ years of experience helping brands grow online. I develop and implement digital strategies that boost brand visibility, engagement, and campaign performance across both B2C and B2B contexts. I’m passionate about turning insights into creative, results-driven campaigns and enjoy collaborating with cross-functional teams to achieve measurable growth. I love turning social media trends into creative, data-informed solutions. I excel at leading collaborative teams, aligning content with brand identity, and driving tangible results through optimized paid campaigns, compelling content, and thoughtful community management.

Available to hire

Hi, I’m Anna Karolyna Grifo, a digital marketing professional with 5+ years of experience helping brands grow online. I develop and implement digital strategies that boost brand visibility, engagement, and campaign performance across both B2C and B2B contexts. I’m passionate about turning insights into creative, results-driven campaigns and enjoy collaborating with cross-functional teams to achieve measurable growth.

I love turning social media trends into creative, data-informed solutions. I excel at leading collaborative teams, aligning content with brand identity, and driving tangible results through optimized paid campaigns, compelling content, and thoughtful community management.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Digital Marketing at Pizza Bell, Back the Bacon, and Pizza na Brasa
May 1, 2025 - May 31, 2026
Manage and implement digital marketing strategies for food-sector brands, strengthening brand visibility and supporting B2B commercial growth through targeted content, paid campaigns, and performance tracking.
Social Media Manager at Atlantic Life Real Estate
February 1, 2025 - May 31, 2025
Management and implementation of B2C digital strategies to strengthen online and offline presence; creation of high-quality visual and written content aligned with brand identity; ongoing analysis of metrics for campaign optimization.
Social Media Manager at Buffet Pimenta Rosa Gastronomia
November 1, 2020 - January 31, 2025
Development and implementation of B2C digital strategies, resulting in significant audience growth, high-quality visual and written content, paid advertising, and community management.
Freelance Social Media Manager at Portfolio Grifo
April 1, 2024 - Present
Creating and editing visual content (reels, carousels, stories) and written content tailored to various market niches; managing professional profile and humanized content for clients.
Social Media Manager at Agência Novo Elementos
September 1, 2022 - November 30, 2023
Social media management for over 15 B2C clients (health, education, hospitality, architecture, among others); development of editorial calendars and channel-specific content strategies; coordination of digital campaigns.
Social Media Manager at Agência Novos Elementos
September 1, 2022 - November 1, 2023
Social media management for over 15 B2C clients across sectors such as health, education, hospitality, and architecture. Develop editorial calendars and content strategies; coordinate digital campaigns ensuring alignment with brand identity, branding, and positioning; monitor metrics and KPIs for campaign adjustments.

Education

Bachelor's Degree in Social Communication: Advertising and Marketing at Universidade Veiga de Almeida
January 1, 2017 - January 1, 2022
Bachelor's Degree in Social Communications: Advertising and Marketing at Universidade Veiga de Almeida
January 1, 2017 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Other, Real Estate & Construction