I’m Ekaterina Choporova, an Art Director specializing in brand strategy and digital design for AI, Web3, and tech-driven companies. Over 6+ years, I’ve shaped brand identity systems, creative direction, and expressive digital experiences—from scalable brand frameworks to launch-ready campaigns. In my work I lead cross-functional teams, translate product visions into cohesive visual language, and celebrate collaboration across design, product, and marketing. Currently based in Toronto, I relish building expressive, human-centered experiences that connect with audiences and drive business outcomes. I’m passionate about mentoring designers, pushing creative boundaries, and delivering impact through well-crafted brand systems and immersive digital experiences.

Ekaterina Choporova

I’m Ekaterina Choporova, an Art Director specializing in brand strategy and digital design for AI, Web3, and tech-driven companies. Over 6+ years, I’ve shaped brand identity systems, creative direction, and expressive digital experiences—from scalable brand frameworks to launch-ready campaigns. In my work I lead cross-functional teams, translate product visions into cohesive visual language, and celebrate collaboration across design, product, and marketing. Currently based in Toronto, I relish building expressive, human-centered experiences that connect with audiences and drive business outcomes. I’m passionate about mentoring designers, pushing creative boundaries, and delivering impact through well-crafted brand systems and immersive digital experiences.

Available to hire

I’m Ekaterina Choporova, an Art Director specializing in brand strategy and digital design for AI, Web3, and tech-driven companies. Over 6+ years, I’ve shaped brand identity systems, creative direction, and expressive digital experiences—from scalable brand frameworks to launch-ready campaigns. In my work I lead cross-functional teams, translate product visions into cohesive visual language, and celebrate collaboration across design, product, and marketing.

Currently based in Toronto, I relish building expressive, human-centered experiences that connect with audiences and drive business outcomes. I’m passionate about mentoring designers, pushing creative boundaries, and delivering impact through well-crafted brand systems and immersive digital experiences.

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Language

English
Fluent
Russian
Fluent

Work Experience

Art Director, Brand Designer at exactly.ai
January 1, 2024 - January 1, 2025
Led creative direction across brand, web, product marketing, and social. Redesigned marketing website and launched 20+ landing pages, increasing registration conversion from 25% to 40%. Built scalable brand and social systems, driving a 40% increase in traffic conversion.
Art Director, Design Lead at RS C Labs
January 1, 2023 - January 1, 2024
Own visual strategy and creative direction for multiple Web3 products. Built brand frameworks and digital systems for the Deals MVP, launching in 6 months. Led and mentored designers while aligning creative output with product vision.
Digital Designer at Fingerprint
January 1, 2021 - January 1, 2023
Contributed to brand evolution through digital product and platform design. Redesigned key flows and visual hierarchy, strengthening clarity and brand perception. Led onboarding and core experiences with a focus on storytelling and coherence.
Art Director, Web & Digital Design at Embacy
January 1, 2020 - January 1, 2021
Led art direction for 10+ digital and brand projects across fintech and SaaS. Defined creative concepts, visual systems, and high-end digital experiences. Managed and mentored a team of designers, ensuring quality and consistency.

Education

Bachelor's Degree in Art History at Russian State University of Humanities
January 11, 2030 - January 30, 2026
Diploma in Graphic Design at Moscow State Academy of Industrial Art
January 11, 2030 - January 30, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Financial Services