Twine

Print Ad Campaign

Katherine Cirelli
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Led the redesign and rebranding of print advertising for East Woods School, a Pre-Nursery through 8th grade independent school.

Developed a refreshed visual and messaging approach to better reflect the school’s values—character, community, confidence, and academic excellence—while creating a more cohesive and recognizable brand presence across publications.

Oversaw creative direction, layout design, and messaging refinement, resulting in a series of modern, engaging ads designed to attract prospective families and strengthen enrollment across key grade levels.