Brand Board

Developed a foundational brand identity and visual system for Caramore Coaching, a modern coaching practice focused on clarity, direction, and personal growth.

Led the creation of a comprehensive brand board, including logo direction, color palette, typography system, and usage guidelines designed to evoke a sense of calm, trust, and quiet confidence.

Balanced refined, editorial aesthetics with approachability—pairing an elegant serif with a clean sans-serif and a muted, nature-inspired palette—to create a brand that feels both sophisticated and deeply human.