I’m Katarzyna Rębacz-Maciąg, Brand & Visual Designer specializing in branding and print & digital design, collaborating with agencies and direct clients to create visual identities and marketing materials.
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An original branding project for a modern olive oil brand rooted in honesty, simplicity, and natural quality.
The project spans naming, brand concept, visual identity, packaging and art direction, shaping a calm and cohesive brand world.
Rebranding of an established footwear brand.
KARPATY redefines its position as a premium brand: calm, contemporary,
and cohesive, while preserving the trust of its existing audience.
The scope includes rebranding, visual identity, packaging, and art direction.
For the Lublin based company EDLESZ, operating in the earthworks industry,
I developed a visual identity system based on their existing logo.
The scope of the project included organizing the brand’s visual elements and creating
a comprehensive brand guidelines book.
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