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I help brands connect with their audience through thoughtful email marketing and design. My background blends writing, strategy, and development with a deep appreciation for what makes communication feel personal. Over the past decade, I’ve worked in tech, with non-profits, and run my own stationery brand. Each of these experiences shape the way I approach my work. I love the challenge of making things both beautiful and functional, and I’m always looking for ways to make digital spaces feel a little more human.…I help brands connect with their audience through thoughtful email marketing and design. My background blends writing, strategy, and development with a deep appreciation for what makes communication feel personal. Over the past decade, I’ve worked in tech, with non-profits, and run my own stationery brand. Each of these experiences shape the way I approach my work. I love the challenge of making things both beautiful and functional, and I’m always looking for ways to make digital spaces feel a little more human.

Kayla Hutchinson

Marketing Strategist, Content Strategist, Community Manager, +7

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I help brands connect with their audience through thoughtful email marketing and design. My background blends writing, strategy, and development with a deep appreciation for what makes communication feel personal. Over the past decade, I’ve worked in tech, with non-profits, and run my own stationery brand. Each of these experiences shape the way I approach my work. I love the challenge of making things both beautiful and functional, and I’m always looking for ways to make digital spaces feel a little more human.…I help brands connect with their audience through thoughtful email marketing and design. My background blends writing, strategy, and development with a deep appreciation for what makes communication feel personal. Over the past decade, I’ve worked in tech, with non-profits, and run my own stationery brand. Each of these experiences shape the way I approach my work. I love the challenge of making things both beautiful and functional, and I’m always looking for ways to make digital spaces feel a little more human.

Available to hire

I help brands connect with their audience through thoughtful email marketing and design. My background blends writing, strategy, and development with a deep appreciation for what makes communication feel personal. Over the past decade, I’ve worked in tech, with non-profits, and run my own stationery brand. Each of these experiences shape the way I approach my work. I love the challenge of making things both beautiful and functional, and I’m always looking for ways to make digital spaces feel a little more human.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Remote Customer Lifecycle Marketing Manager at TrustRadius

April 1, 2021 - Present

Built and led a community through email, webinars, blog, and product-driven welcome series; achieved a 50%+ open rate and 10%+ click rate; developed and executed marketing campaigns to encourage product reviews and engagement; authored email content and templates; implemented segmentation and personalized messaging; established and monitored campaign metrics; performed A/B testing; ensured CAN-SPAM/GDPR compliance; collaborated with cross-functional teams to grow the community and drive engagement; created omnichannel automations using JSON data and audience knowledge to keep users returning to the product; designed emails using Liquid, HTML, and inline CSS; led ESP migration from Marketo to Ortto and built campaigns for a database of millions; led lead generation for website registrations.

Owner/Lead Designer at Lucky Dog Design Co.

March 1, 2017 - Present

Designs greeting cards, stickers, stationery, and gifts for retail and wholesale; collaborated with businesses to create custom stationery and holiday cards; developed and implemented marketing and communications plans; stationery sold in 800+ stores across the United States and Canada.

Marketing & Membership Communications Manager at International Coaching Federation

January 1, 2017 - April 1, 2021

Wrote emails and campaigns for the entire association; built a system and brand in association emails; managed events branding and the association's website; grew email performance and engagement; supported 30,000+ members worldwide; collaborated cross-functionally to grow community and drive membership and events outcomes.

Education and Events Specialist at American Volleyball Coaches Association

October 1, 2015 - December 31, 2017

Selected and developed content for online and print magazines; designed programs and logos for the annual convention and quarterly magazine; created and managed the annual conference educational schedule; coordinated, managed, and evaluated the Learning Management System; organized content and delivery of AVCA webinars.

General Assignment Reporter at Georgetown News-Graphic

November 1, 2014 - November 1, 2015

Wrote breaking news stories for web and print; pitched daily stories for news and features; designed a semi-annual magazine and triweekly newspapers for print and web; photographed for both print and web.